MailerLite vs. Square Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Square Online
Score 7.4 out of 10
N/A
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
$13
per month
Pricing
MailerLiteSquare Online
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Personal
$13
per month
Professional
$16
per month
Performance
$29
per month
Free
Free
Free
Offerings
Pricing Offerings
MailerLiteSquare Online
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.Pricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month
More Pricing Information
Community Pulse
MailerLiteSquare Online
Considered Both Products
MailerLite
Chose MailerLite
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.

For everything else, their customization is on par with Mailchimp and …
Square Online

No answer on this topic

Features
MailerLiteSquare Online
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.8
88 Ratings
11% above category average
Square Online
-
Ratings
WYSIWYG email editor9.577 Ratings00 Ratings
Dynamic content9.069 Ratings00 Ratings
Ability to test dynamic content7.563 Ratings00 Ratings
Landing pages8.566 Ratings00 Ratings
A/B testing8.854 Ratings00 Ratings
Mobile optimization8.469 Ratings00 Ratings
Email deliverability reporting9.377 Ratings00 Ratings
List management9.276 Ratings00 Ratings
Triggered drip sequences9.051 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.9
76 Ratings
10% below category average
Square Online
-
Ratings
Dashboards6.01 Ratings00 Ratings
Standard reports8.876 Ratings00 Ratings
Custom reports6.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.4
69 Ratings
17% above category average
Square Online
-
Ratings
Email Previews9.469 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
MailerLite
-
Ratings
Square Online
7.0
31 Ratings
16% below category average
Role-based user permissions00 Ratings7.031 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MailerLite
-
Ratings
Square Online
8.5
22 Ratings
9% above category average
API00 Ratings8.517 Ratings
Internationalization / multi-language00 Ratings8.518 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
MailerLite
-
Ratings
Square Online
6.9
43 Ratings
12% below category average
WYSIWYG editor00 Ratings6.736 Ratings
Code quality / cleanliness00 Ratings5.839 Ratings
Admin section00 Ratings8.339 Ratings
Page templates00 Ratings6.243 Ratings
Library of website themes00 Ratings6.543 Ratings
Mobile optimization / responsive design00 Ratings8.642 Ratings
Publishing workflow00 Ratings6.035 Ratings
Form generator00 Ratings7.236 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
MailerLite
-
Ratings
Square Online
8.5
40 Ratings
13% above category average
Content taxonomy00 Ratings8.026 Ratings
SEO support00 Ratings9.036 Ratings
Bulk management00 Ratings8.921 Ratings
Availability / breadth of extensions00 Ratings8.233 Ratings
Community / comment management00 Ratings8.530 Ratings
Best Alternatives
MailerLiteSquare Online
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteSquare Online
Likelihood to Recommend
9.0
(88 ratings)
8.9
(44 ratings)
Likelihood to Renew
9.1
(2 ratings)
10.0
(1 ratings)
Usability
9.2
(25 ratings)
8.7
(3 ratings)
Support Rating
9.4
(4 ratings)
-
(0 ratings)
User Testimonials
MailerLiteSquare Online
Likelihood to Recommend
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Block, Inc (Square)
If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
Read full review
Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Block, Inc (Square)
  • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
  • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
  • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
Read full review
Cons
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
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Block, Inc (Square)
  • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
  • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
  • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
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Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Block, Inc (Square)
Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
Read full review
Usability
Mailerlite
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
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Block, Inc (Square)
Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
Read full review
Support Rating
Mailerlite
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Block, Inc (Square)
Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
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Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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Block, Inc (Square)
  • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
  • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
  • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
Read full review
ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations