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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mailigen

    Score7.1 out of 10
    N/AMailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.

    $10

    per month

    Retainful

    Score10 out of 10
    N/ARetainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
    Pricing
    MailigenRetainful
    Editions & Modules
    Mailigen
    $10.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MailigenRetainful
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MailigenRetainful
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mailigen and Retainful
    Feature
    Mailigen
    7.4
    1 Ratings
    8% below category average
    Retainful
    10.0
    1 Ratings
    22% above category average
    WYSIWYG email editor8.01 Ratings10.01 Ratings
    Dynamic content8.01 Ratings10.01 Ratings
    Ability to test dynamic content7.01 Ratings10.01 Ratings
    A/B testing6.01 Ratings10.01 Ratings
    Mobile optimization8.01 Ratings10.01 Ratings
    Email deliverability reporting9.01 Ratings10.01 Ratings
    List management3.01 Ratings10.01 Ratings
    Triggered drip sequences10.01 Ratings10.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mailigen and Retainful
    Feature
    Mailigen
    3.0
    1 Ratings
    87% below category average
    Retainful
    10.0
    1 Ratings
    27% above category average
    Dashboards3.01 Ratings10.01 Ratings
    Standard reports4.01 Ratings10.01 Ratings
    Custom reports2.01 Ratings10.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mailigen and Retainful
    Feature
    Mailigen
    -
    Ratings
    Retainful
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    MailigenRetainful
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailigenRetainful
    Likelihood to Recommend
    8.0
    (7 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    8.6
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MailigenRetainful
    Likelihood to Recommend
    Mailigen
    Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
    Incentivized
    Read full review
    Retainful
    If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
    Incentivized
    Read full review
    Pros
    Mailigen
    • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
    • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
    • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
    • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
    Read full review
    Retainful
    • email automation
    • generate and send coupon code
    • data analysis
    Incentivized
    Read full review
    Cons
    Mailigen
    • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
    • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
    Read full review
    Retainful
    • I'd like to have more templates for emails
    Incentivized
    Read full review
    Likelihood to Renew
    Mailigen
    We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
    Read full review
    Retainful
    No answers on this topic
    Usability
    Mailigen
    Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
    Read full review
    Retainful
    No answers on this topic
    Support Rating
    Mailigen
    Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
    Read full review
    Retainful
    Best team Support ever! Fast, kind, and always helpful
    Incentivized
    Read full review
    Implementation Rating
    Mailigen
    With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
    Read full review
    Retainful
    No answers on this topic
    Alternatives Considered
    Mailigen
    Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
    Incentivized
    Read full review
    Retainful
    We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
    Incentivized
    Read full review
    Return on Investment
    Mailigen
    • Better delivery of mail campaigns giving better ROI numbers
    • Better stats so that we can assess what works and what does not.
    Read full review
    Retainful
    • Positive ROAS for abandoned cart
    • Positive ROAS for coupon code
    • Data analysis of customer behavior
    Incentivized
    Read full review
    ScreenShots