Mailtrack vs. Storylane

Mailtrack is great for tracking emails if you do not want to pay for larger more complicated tools that do the same thing. If you already love your system but just want to add some convenient read tracking, that's exactly what this is for. If you have a system that doesn't work well, I would take the time to evaluate alternatives that also include read tracking (Salesforce for example). This also applies if you're trying to use this for large outbound sales emails - there are a lot of applications that have email tracking built in (Outreach.io is a great example) so it may just be worth switching your whole system.

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If you are looking to make simple, guided demos to easily demonstrate product UI and workflows, Storylane is a great choice. You need to be ready to invest a lot more heavily if you'd like to provide a sandbox experience that will allow users to navigate around the whole UI with full linking and interactive onscreen elements.

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• Immediately you will be notified once any user accesses the email. There is no delay. We have crossed checked and it works awesome.
• The Mailtrack extension is easy to use. Setting up an account and getting started is smooth and fast.
• Free version includes unlimited email tracking, this is fab.

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• Allows you to easily grab the visual assets to create a walk through.
• The analytics that are integrated give you a very specific view of engagement.
• Even the most complex web pages can be saved in Storylane, definitely a robust engine.

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• Some of the settings can be confusing at first.
• Some alerts are on by default and can be annoying at times.
• Good to know if the email was deleted.
• It would be great to know how much time recipients spent on each email.

• It's not intuitive when I want to modify some of the text in the boxes
• It's difficult when I wanted to copy a slide from one demo and drop it into another demo. It's never worked properly and this seems like it should be a relatively easy technical lift to offer - also it doesn't say that it won't work, it just simply made a mess of my slides.

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I would rate Mailtrack's overall usability as a ten out of ten. The reasons for this are actually quite simple. For now, only I have been using Mailtrack. However, looking at the rather easy to use characteristics Mailtrack has to offer, I would not hesitate to recommend it to the rest of my colleagues.

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It is fairly easy to use the Product demo builder. There's nothing complex on the platform. I feel like there's so much room to add complexity to the product, as it's too easy to use at the moment. More functionalities bring more complexity. So, currently, I would say Storylane is pretty easy to use without any prior training.

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I didn't really need to use the customer support but the fact that they proactively make the installation process so easy by providing step by step instructions with videos and everything is kind of pro-active customer support that is needed. Good for them because at the end of the day, it's everyone's dream to use a product that they don't need support for.

There's a free tier. Obviously, there are other things to love, like notifications about your email being read, the fact that if an email hasn't been responded to in some time it gets bumped up. The fact that if other people have Mailtrack you will actually get notified who read your email. But the fact that there is a free tier is HUGE.

The demo done by the team was brilliant and they were able to get us trial access immediately. Their gtm team was also able to accommodate our request on pricing and contract terms which really made us incline heavily towards Storylane. The product also was very well built and we didn’t need to look actively at competitors.

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• I'm currently using the free version so my investment was time spent downloading the browser extension. I would say it's worth the investment because I can make more value through each email by finding the right time to send replies or know when is the exact time I should follow up.
• Knowing when an email is read multiple times helps me know the importance of the content in my email.
• The paid version allows Mailtrack to tell you which recipient read the email if there was more than 1.

• I cannot attest to the ROI as I created Storylanes for my company shortly before making a career change. I anticipate that it will shorten the sales cycle as it will help champions convince decision makers who were not present during a live demo.

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