Don't let yourself be left on "READ"

Mailtrack is being used by select individuals. Our organization does not enforce it so it's really up to the user if they wish to use it. It's primarily used by anyone writing emails to clients. Employees that communicate internally don't use it because if we need a response it's easy to get their attention. The value of using it to communicate to clients, partners, or external communication is important because we have limited ways of contacting those individuals. Clients, per se, only provide us with email and sometimes phone numbers. Mailtrack helps our Sales Reps understand when clients are actively looking at the email so we can gauge interest. Knowing when our email recipients are active helps create project efficiencies.