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Manhattan Active Customer Engagement vs. TechTarget Priority Engine

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Manhattan Active Customer Engagement

    Score8 out of 10
    N/AA solution focusing on providing call center and service agents information about when and why customers buy a brand's products, and that also lets customers use digital self-service to lighten the workload of agents. Agents are given access to complete customer histories, with a variety of tools united in a single agent dashboard.N/A

    TechTarget Priority Engine

    Score10 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Considered Both Products
    Manhattan Associates
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Manhattan Active Customer Engagement and TechTarget Priority Engine
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    TechTarget Priority Engine
    10.0
    9 Ratings
    12% above category average
    Contact information00 Ratings10.09 Ratings
    Company information00 Ratings10.09 Ratings
    Industry information00 Ratings10.09 Ratings
    Intent Data
    Comparison of Intent Data features of Manhattan Active Customer Engagement and TechTarget Priority Engine
    Feature
    Manhattan Active Customer Engagement
    -
    Ratings
    TechTarget Priority Engine
    7.5
    8 Ratings
    7% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings10.08 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings10.08 Ratings
    Buyer journey tracking00 Ratings10.08 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings10.06 Ratings
    Best Alternatives
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Small Businesses
    Simplify360
    Score7.8 out of 10
    No answers on this topic
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Bombora
    Score8.8 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Bombora
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (16 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (2 ratings)
    User Testimonials
    Manhattan Active Customer EngagementTechTarget Priority Engine
    Likelihood to Recommend
    Manhattan Associates
    The cloud-native technological architecture on which Manhattan Active WM is built is designed for scalability, flexibility, and easy upgradeability. A responsive user interface, which is available on a tablet or fixed station and supports several of these operations, provides the unified control capabilities of the system. Real-time data is shown in a variety of ways, including a global map of facilities, individual facility data, labor utilization, and tasks broken down by job function.
    Incentivized
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    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    Manhattan Associates
    • Permanently Adaptive.
    • Seamlessly Integrated.
    • Greater Visibility.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    Manhattan Associates
    • User Interface.
    • Data Security.
    • API's
    Incentivized
    Read full review
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Usability
    Manhattan Associates
    No answers on this topic
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Support Rating
    Manhattan Associates
    No answers on this topic
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
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    Alternatives Considered
    Manhattan Associates
    Manhattan enables seamless business configuration and interoperability. Manhattan Associates' architectural principles will drive the creation of cloud-native apps. These principles were developed to ensure that Manhattan Associates' solutions could achieve the engineering velocity that its end clients demanded while also striving to reduce the cost of innovation. As a consequence, you are not obliged to wait for technology to catch up to your decision-making before introducing new goods and services to your customers.
    Incentivized
    Read full review
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Return on Investment
    Manhattan Associates
    • Implementation of the whole supply chain and fulfilment.
    • Better Data Management.
    • Effective use of configurations.
    Incentivized
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots