Great tool for Partner Account Mappings and White Space Customer Prospecting
March 31, 2023

Great tool for Partner Account Mappings and White Space Customer Prospecting

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

I use TechTarget to prospect accounts and find data that is relevant to the reseller account managers that I do account mapping sessions with. This differentiates me from my competitors because TechTarget helps me create relevant sales campaigns with the account managers so that we can bring targeted and specific messaging to each of their customers based on the information I find in the TechTarget Priority Engine.

Pros

  • Provides relevant end user contact information
  • Gives an overview of what customers are interested in
  • Efficiently helps find customer pain points

Cons

  • Sometimes the information is too generic
  • Missing accounts
  • Missing or incorrect customer contact information
  • Achieved a higher success rate (~25% if I had to guess) in willingness of partners to take account mapping meetings
  • Achieved better customer response when using PriorityEngine to craft cold-emails
  • Missed the mark on prospecting smaller accounts where no data is present in PriorityEngine
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread.

Do you think TechTarget Priority Engine delivers good value for the price?

Yes

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

Yes

Did implementation of TechTarget Priority Engine go as expected?

Yes

Would you buy TechTarget Priority Engine again?

Yes

TechTarget is well suited for- customer prospecting, new logo acquisitions, and reseller account mapping. In all of these scenarios, the PriorityEngine Tool provides relevant and correct information about accounts that can help create a targeted message that is more likely to get customers to respond.

TechTarget is less appropriate for small business customers, as there likely is not information in the tool on the accounts

TechTarget Priority Engine Feature Ratings

Intent Data
7.8
Web Personalization
10
Content Syndication
Not Rated
3rd party intent signals
10
Downstream intent signals
7
Account identification
7
Buyer journey tracking
9
Revenue forecasts
4
Audience segmentation
8
Conversion optimization
7
Sales Intelligence Data Standards
8.7
Contact information
9
Company information
9
Industry information
8
Platform Integration Features ()
Not Rated

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