Item: TechTarget Priority Engine
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.

Pros and Cons

Gives insight into market trends and interests
Provides early warning of customer dissatisfaction with our company or a competitor
Offers excellent contact information
Provides sales leads based on specific interests being researched by businesses

It is not particularly intuitive
Too many steps to get where I need to go
Needs to provide more depth to help determine urgency and intent to buy
Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Return on Investment

I personally did not see a return on investment, but I believe others in the organization are having success with the platform
On a positive note, the insights into search behaviors and interest trends is great.
I recommend they develop better training for first time users specific to a variety of use cases

Alternatives Considered

ZoomInfo Engage

I was not the decision maker on why the company chose Tech Target. Personally, I could have used more training on how to get the most out of the platform, but I didn't know what I didn't know

Key Insights

Do you think TechTarget Priority Engine delivers good value for the price?

Not sure

Are you happy with TechTarget Priority Engine's feature set?

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Other Software Used

ZoomInfo MarketingOS

Likelihood to Recommend

The concept is solid. My experience with not being able to close the circle with our customers who's internet searches indicated interest in upgrading services and solutions my company can provide makes me question, the timeliness of the data, depth and specificity of search activity, and our approach to how we are following up on the data. Perhaps I would have benefitted by seeking more training on best practices.

Ticky Tacky Tech Target

Overall Satisfaction with TechTarget Priority Engine