TechTarget (TrustRadius Review)
March 31, 2023

TechTarget (TrustRadius Review)

Jerry Glascock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.

Pros

  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.

Cons

  • I occasionally get people on the phone that do not believe they were researching the stated topics.
  • It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
  • Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.
  • I'm not sure what ROI would be with Tech Target alone. I'm not sure that I've gotten a meeting from reaching out to leads in TechTarget.
I didn't select TechTarget, but I do appreciate the content information that it provides.

Do you think TechTarget Priority Engine delivers good value for the price?

Not sure

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

TechTarget is well suited for finding contact info and seeing what areas that people are researching. It is not well suited for tracking specific AM's high interest areas.

TechTarget Priority Engine Feature Ratings

Not Rated
Web Personalization
Not Rated
Content Syndication
Not Rated
3rd party intent signals
Not Rated
Downstream intent signals
Not Rated
Account identification
Not Rated
Buyer journey tracking
Not Rated
Revenue forecasts
Not Rated
Audience segmentation
Not Rated
Conversion optimization
Not Rated
Contact information
8
Company information
7
Industry information
7

Comments

More Reviews of TechTarget Priority Engine