TechTarget Hit our Target.
March 15, 2022

TechTarget Hit our Target.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

We used TechTarget to identify key players and decision-makers within IT departments, who were looking into the exact services that we provide. TechTarget was key for identifying companies and people who were directly interacting with marketing material that we had put out and those who were specifically looking into our company.

Pros

  • Gather contact info of prospects.
  • Identify people looking up key words/phrases.
  • Providing summaries in weekly emails.
  • Documenting traffic and interest of prospects.

Cons

  • Oftentimes too complex.
  • Paralysis by analysis.
  • What services prospects are looking into.
  • Key decision makers.
  • Contact info of prospects.
  • What their timelines are.
  • TechTarget led to many more meetings set.
  • Meetings that were held were much more in-depth and beneficial.
  • Quality, relatable information led to increased bottom-line.

Do you think TechTarget Priority Engine delivers good value for the price?

Yes

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

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