MatLab is a predictive analytics and computing platform based on a proprietary programming language. MatLab is used across industry and academia.
$49
per student license
NinjaCat
Score 8.0 out of 10
N/A
NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…
MATLAB really does best for solving computational problems in math and engineering. Especially when you have to use a lot of functions in your solving process, or if you have a nonlinear equation that must be iteratively solved. [MATLAB] can also perform things like integration and derivation on your equations that you put into it.
NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
MATLAB is pretty easy to use. You can extend its capabilities using the programming interface. Very flexible capabilities when it comes to graphical presentation of your data (so many different kinds of options for your plotting needs). Anytime you are working with large data sets, or with matrices, MATLAB is likely to be very helpful.
The built-in search engine is not as performing as I wish it would be. However, the YouTube channel has a vast library of informative video that can help understanding the software. Also, many other software have a nice bridge into MATLAB, which makes it very versatile. Overall, the support for MATLAB is good.
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
How MATLAB compares to its competition or similar open access tools like R (programming language) or SciLab is that it's simply more powerful and capable. It embraces a wider spectrum of possibilities for far more fields than any other environment. R, for example, is intended primarily for the area of statistical computing. SciLab, on the other hand, is a similar open access tool that falls very short in its computing capabilities. It's much slower when running larger scripts and isn't documented or supported nearly as well as MATLAB.
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use. Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
MATLAB helps us quickly sort through large sets of data because we keep the same script each time we run an analyzation, making it very efficient to run this whole process.
The software makes it super easy for us to create plots that we can then show to investors or clients to display our data.
We are also looking to create an app for our product, and we will not be able to do that on MATLAB, therefore creating a limiting issue and a new learning curve for a programming language.
