MATLAB vs. Salesforce CRM Analytics

MATLAB really does best for solving computational problems in math and engineering. Especially when you have to use a lot of functions in your solving process, or if you have a nonlinear equation that must be iteratively solved. [MATLAB] can also perform things like integration and derivation on your equations that you put into it.

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For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.

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• It has a very user friendly library which helps users learn this software fairly quickly in a short span of time.
• The graphical user interface provided by the software is really good.
• The code that a person writes allows options for debugging.
• One can visualize the flow of control of their code inside MATLAB.

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• Interactive Dashboards, it [consists] of wide variety of charts
• Data from different sources can be easily integrated with it
• Security, it provides easy way to secure and share the information with the users
• Support actions like opening hyperlink etc
• Almost everything can be done from configuration
• Data can easily be managed from dataflow.

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• MatLab is pricier than most of its competitors and because of this reason, many organizations are moving towards cheaper alternatives - mostly Python.
• MatLab is inefficient when it comes to performing a large number of iterations. It gets laggy and often crashes. Python is better in this regard.
• There is a limited number of hardware options (mostly NI) that can be connected directly to the data acquisition toolbox.

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• Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
• Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
• Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
• More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.

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MATLAB is pretty easy to use. You can extend its capabilities using the programming interface. Very flexible capabilities when it comes to graphical presentation of your data (so many different kinds of options for your plotting needs). Anytime you are working with large data sets, or with matrices, MATLAB is likely to be very helpful.

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For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.

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The built-in search engine is not as performing as I wish it would be. However, the YouTube channel has a vast library of informative video that can help understanding the software. Also, many other software have a nice bridge into MATLAB, which makes it very versatile. Overall, the support for MATLAB is good.

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I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.

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An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes

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How MATLAB compares to its competition or similar open access tools like R (programming language) or SciLab is that it's simply more powerful and capable. It embraces a wider spectrum of possibilities for far more fields than any other environment. R, for example, is intended primarily for the area of statistical computing. SciLab, on the other hand, is a similar open access tool that falls very short in its computing capabilities. It's much slower when running larger scripts and isn't documented or supported nearly as well as MATLAB.

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Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.

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• MATLAB helps us quickly sort through large sets of data because we keep the same script each time we run an analyzation, making it very efficient to run this whole process.
• The software makes it super easy for us to create plots that we can then show to investors or clients to display our data.
• We are also looking to create an app for our product, and we will not be able to do that on MATLAB, therefore creating a limiting issue and a new learning curve for a programming language.

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• I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.

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