Maze vs. UsabilityTools

Maze User Testing is great if you're interested in doing user research from the comfort of your own desk. You can easily setup usability tests, surveys, card sorting and tree tests among other things to get a better understanding of how customers use your product. The only limitation at the moment with Maze that I can identify is only being able to do unmoderated tests, so if you'd like to be able to ask follow up questions in the moment, Maze is not the tool for you.

Incentivized

• Reporting is top-tier with filtration, heatmaps, user data, and public URLs for stakeholders
• Figma integration with user testing software is about as fast as it gets
• The experience for testers is practically seamless going from our site to a Maze. Loads of completed Mazes.

• Change/Audit log to understand who is doing what and when
• Some simpler templates for simpler situations
• Additional means to take data out into 3rd party products for advanced analytics

Incentivized

Any issues that presented themselves were dealt with in a quick and efficient manner and fully rectified by the knowledgeable team over at Maze.

Incentivized

A Lookback is an alternative option if you think Maze User Testing is quite expensive for you, but look back has a different approach to Maze User Testing. Lookback focuses on qualitative usability testing instead of quantitative UserTesting. And also, Maze User Testing has a free option but Lookback doesn't have it, but Lookback has a cheaper option at $19/month than Maze.

Incentivized

• Easy to run quant test
• Easy to test with large number of people on production
• Easy to run unmoderated competitor studies

Incentivized