MessageGears vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MessageGears
Score 10.0 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Singular
Score 8.0 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
MessageGearsSingular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MessageGearsSingular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MessageGearsSingular
Features
MessageGearsSingular
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MessageGears
3.3
3 Ratings
83% below category average
Singular
-
Ratings
WYSIWYG email editor1.52 Ratings00 Ratings
Dynamic content3.83 Ratings00 Ratings
Ability to test dynamic content2.23 Ratings00 Ratings
A/B testing2.73 Ratings00 Ratings
Mobile optimization8.01 Ratings00 Ratings
Email deliverability reporting3.83 Ratings00 Ratings
List management2.13 Ratings00 Ratings
Triggered drip sequences2.23 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MessageGears
1.1
3 Ratings
150% below category average
Singular
-
Ratings
Dashboards1.13 Ratings00 Ratings
Standard reports1.13 Ratings00 Ratings
Custom reports1.03 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MessageGears
3.7
3 Ratings
74% below category average
Singular
-
Ratings
URL Validation1.01 Ratings00 Ratings
Link Tracking2.83 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Spelling and Grammar Check6.01 Ratings00 Ratings
Spam Testing1.02 Ratings00 Ratings
Email Previews1.02 Ratings00 Ratings
Best Alternatives
MessageGearsSingular
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User Ratings
MessageGearsSingular
Likelihood to Recommend
10.0
(3 ratings)
8.0
(4 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
8.0
(2 ratings)
User Testimonials
MessageGearsSingular
Likelihood to Recommend
MessageGears
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
Read full review
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
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Pros
MessageGears
  • The MessageGears Support team is very helpful.
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Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
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Cons
MessageGears
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
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Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
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Usability
MessageGears
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
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Singular
No answers on this topic
Support Rating
MessageGears
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
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Alternatives Considered
MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
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Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
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Return on Investment
MessageGears
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
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Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
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ScreenShots