Meta Business Manager vs. Viraltag

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Manager
Score 7.1 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.N/A
Pricing
Meta Business ManagerViraltag
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Meta Business ManagerViraltag
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Meta Business ManagerViraltag
Features
Meta Business ManagerViraltag
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Manager
5.9
45 Ratings
25% below category average
Viraltag
9.0
1 Ratings
17% above category average
Boolean keyword searches5.628 Ratings10.01 Ratings
Filtering out noise/spam4.435 Ratings8.01 Ratings
Sentiment analysis6.030 Ratings9.01 Ratings
Broad channel coverage7.433 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Manager
7.0
61 Ratings
14% below category average
Viraltag
9.3
2 Ratings
14% above category average
Content planning and scheduling7.861 Ratings10.02 Ratings
Audience targeting7.858 Ratings9.01 Ratings
Content optimization6.856 Ratings8.02 Ratings
Workflow management5.746 Ratings10.02 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Manager
7.3
53 Ratings
10% below category average
Viraltag
8.3
2 Ratings
3% above category average
Automated routing and prioritization7.343 Ratings8.02 Ratings
Customer interaction histories7.648 Ratings9.01 Ratings
Bulk actions6.835 Ratings8.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Manager
7.7
58 Ratings
0% above category average
Viraltag
9.5
1 Ratings
21% above category average
Lead generation7.749 Ratings10.01 Ratings
Content marketing7.753 Ratings9.01 Ratings
Paid media management7.950 Ratings10.01 Ratings
Campaigns and promotions7.654 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Manager
6.3
61 Ratings
28% below category average
Viraltag
9.2
2 Ratings
10% above category average
Twitter6.313 Ratings9.02 Ratings
Facebook8.260 Ratings9.02 Ratings
LinkedIn5.813 Ratings9.01 Ratings
Google+5.88 Ratings10.01 Ratings
Instagram7.846 Ratings9.01 Ratings
Pinterest3.48 Ratings9.02 Ratings
YouTube7.015 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Manager
6.9
59 Ratings
11% below category average
Viraltag
9.7
1 Ratings
23% above category average
Campaign success analytics7.658 Ratings10.01 Ratings
Real-time tracking7.354 Ratings10.01 Ratings
Competitor analysis5.837 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Manager
7.8
60 Ratings
2% below category average
Viraltag
8.5
1 Ratings
7% above category average
Role-based user permissions & privileges7.557 Ratings8.01 Ratings
Mobile access8.257 Ratings9.01 Ratings
Best Alternatives
Meta Business ManagerViraltag
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
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User Ratings
Meta Business ManagerViraltag
Likelihood to Recommend
6.2
(61 ratings)
9.0
(2 ratings)
Usability
6.2
(27 ratings)
9.0
(1 ratings)
Support Rating
6.1
(14 ratings)
9.0
(1 ratings)
User Testimonials
Meta Business ManagerViraltag
Likelihood to Recommend
Meta Platforms Inc
Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
Read full review
Viraltag Inc.
I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
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Pros
Meta Platforms Inc
  • Helps drive more efficient CPCs and CPMs than other social channels
  • Targets users outside of working hours
  • Helps grow Retargeting pools to use on other channels
  • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
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Viraltag Inc.
  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
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Cons
Meta Platforms Inc
  • You have to look in multiple places for a full range of analytics
  • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
  • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
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Viraltag Inc.
  • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
  • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
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Usability
Meta Platforms Inc
The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
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Viraltag Inc.
It is absolutely amazing software. I love to use this mind-blowing software.
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Support Rating
Meta Platforms Inc
Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
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Viraltag Inc.
It is very supportive by all means.
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Alternatives Considered
Meta Platforms Inc
Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
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Viraltag Inc.
We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
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Return on Investment
Meta Platforms Inc
  • Pro: It gives me a central place to manage my Page.
  • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
  • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
  • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
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Viraltag Inc.
  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
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ScreenShots