Microsoft Advertising vs. Sidecar
Microsoft Advertising vs. Sidecar
Product | Rating | Most Used By | Product Summary | Starting Price |
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Microsoft Advertising | N/A | Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later. | N/A | |
Sidecar | N/A | Sidecar from the relatively new company (2010) of the same name in Philadelphia helps eCommerce merchants and advertisers appear in Google Shopping and Bing product listings. Essentially, Sidecar automates comparative shopping engine (CSE) paid search advertising, for users with products to sell. Multiple investors support the private company to the tune of approximately $8.2 million, and Sidecar is used by a few big name sellers (Tigerdirect.com, Newegg.com, and others). | N/A |
Microsoft Advertising | Sidecar | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Microsoft Advertising | Sidecar | |
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Top Pros |
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Top Cons |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Ad Auctions |
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Microsoft Advertising | Sidecar | |
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Small Businesses | WordStream Advisor Score 7.0 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Medium-sized Companies | WordStream Advisor Score 7.0 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Microsoft Advertising | Sidecar | |
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Likelihood to Recommend | 1.2 (65 ratings) | - (0 ratings) |
Likelihood to Renew | 10.0 (2 ratings) | - (0 ratings) |
Usability | 6.0 (1 ratings) | - (0 ratings) |
Support Rating | 9.1 (11 ratings) | - (0 ratings) |
Implementation Rating | 7.0 (1 ratings) | - (0 ratings) |
Microsoft Advertising | Sidecar | |
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Likelihood to Recommend | Microsoft | Sidecar No answers on this topic |
Pros | Microsoft | Sidecar No answers on this topic |
Cons | Microsoft | Sidecar No answers on this topic |
Likelihood to Renew | Microsoft | Sidecar No answers on this topic |
Usability | Microsoft | Sidecar No answers on this topic |
Support Rating | Microsoft | Sidecar No answers on this topic |
Alternatives Considered | Microsoft | Sidecar No answers on this topic |
Return on Investment | Microsoft | Sidecar No answers on this topic |
ScreenShots |