Cortana (discontinued) vs. Terminus ABM Platform

It's easy for anyone who is expecting some simple AI problems like fetching the keywords, understanding the intent, language translation, etc. to be solved from an existing database and all they need is to connect to their APIs via a subscription model. But for complex use cases, there is still room for improvement like customization of underlying AI models for a specific use case like identifying some unique identifiers with respect to industry.

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Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

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• Being hosted in Azure solves a massive hosting problem
• The language understanding system has the ability to revolutionize many vertical markets
• Integrating with Cortana Analytics was really simple due to easy to understand documentation

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Independently Invited by TrustRadius

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

Invited by the Vendor

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• More partnerships with colleges and schools to increase the workforce with technical knowledge (increase local workforce)
• Have more online training and documentation in other languages
• Have affordable prices for students

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• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM Watson Assistant has been early into this market and has improved a lot over time compared to Azure AI Cortana. More documentation related to the services. But Ease of integration Azure AI ranks over IBM Watson Assistant. And again in terms of services offered under the ecosystem, Azure AI precedes IBM Watson Assitant.

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Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Difficult to ascertain the ROI as we are a software house who have developed a module in our application using Cortana. However for companies that use our software I would say the use of sentiment analysis in our application could free up at least 1 full time resource to be used elsewhere in their organisation.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting