Microsoft Dynamics 365 Marketing vs. SAP Engagement Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Marketing
Score 8.7 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
SAP Engagement Cloud
Score 6.5 out of 10
N/A
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
Pricing
Microsoft Dynamics 365 MarketingSAP Engagement Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Microsoft Dynamics 365 MarketingSAP Engagement Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365 MarketingSAP Engagement Cloud
Considered Both Products
Microsoft Dynamics 365 Marketing

No answer on this topic

SAP Engagement Cloud
Chose SAP Engagement Cloud
Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
Features
Microsoft Dynamics 365 MarketingSAP Engagement Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
SAP Engagement Cloud
6.5
8 Ratings
16% below category average
WYSIWYG email editor00 Ratings7.36 Ratings
Dynamic content00 Ratings8.06 Ratings
Ability to test dynamic content00 Ratings4.07 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings7.07 Ratings
Mobile optimization00 Ratings6.07 Ratings
Email deliverability reporting00 Ratings6.48 Ratings
List management00 Ratings4.48 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
SAP Engagement Cloud
6.5
5 Ratings
18% below category average
Lead nurturing automation00 Ratings6.05 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
SAP Engagement Cloud
6.9
8 Ratings
6% below category average
Dashboards00 Ratings7.68 Ratings
Standard reports00 Ratings7.08 Ratings
Custom reports00 Ratings6.07 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
SAP Engagement Cloud
7.0
7 Ratings
6% below category average
API00 Ratings6.97 Ratings
Role-based workflow & approvals00 Ratings6.04 Ratings
Customizability00 Ratings5.97 Ratings
Integration with Salesforce.com00 Ratings7.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
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User Ratings
Microsoft Dynamics 365 MarketingSAP Engagement Cloud
Likelihood to Recommend
8.0
(5 ratings)
7.6
(10 ratings)
Likelihood to Renew
1.0
(1 ratings)
9.9
(2 ratings)
Usability
5.9
(2 ratings)
-
(0 ratings)
Support Rating
6.0
(3 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Microsoft Dynamics 365 MarketingSAP Engagement Cloud
Likelihood to Recommend
Microsoft
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Microsoft
  • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
  • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
  • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
Microsoft
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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SAP
We have no intention of changing Emarsys
Read full review
Usability
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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SAP
No answers on this topic
Support Rating
Microsoft
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
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SAP
No answers on this topic
Alternatives Considered
Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
Microsoft
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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