Microsoft Dynamics 365 Marketing vs. WRITER (Palmyra LLM)

Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.

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It is very easy to navigate, build, and contextually meld your agent into whatever you like. As long as you know how their back-end no-coding platform works, it becomes a breeze to create bespoke content that actually matters, and makes sense. We've done this with multiple agents and as I call it, "sub-functions". There's a lot more potential the agents can do, all you need to know is to just learn the process.

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• Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
• Triggers communications based on actions such as purchase, visit date, or post-visit timing.
• Manages high-volume transactional and lifecycle emails with consistent governance and compliance.

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• Writer applies our writing style to copy I'm working on in browser tabs, ensuring I stay true to our voice.
• Writer is able to quickly skim full blogs via a single link to use them as source material for drafting marketing copy I need.
• Writer is my own business version of ChatGPT that keeps our sessions secure within the business.

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• Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
• Pricing is based on number of contact, even if you are not marketing all of them.
• Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

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• i do find the organisation a bit confusing, like the functions available in 'ask Writer' being separate to the main window. there were lots of functions i wasn't able to find intuitively that we needed a support call for
• asking for a summary of key points doesn't always pick up the main points

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I wouldn't even think of renewing our use of Marketing 365. It's worthless

Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.

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While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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WordPress is not very clear about the tools that are available with some themes over others. Instead, Write has multiple functions and makes the work complete in its entirety. It's easy to navigate and it also allows me to use multiple accounts. It has database links and at the same time it is compatible with MS office in all versions

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• It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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• Developing a styleguide to consolidate message, phrasing, writing style, and brand voice requirements.
• I'd like to see a Firefox addition at some time, but for now, the Chrome and Google Docs extensions suffice.
• Processes for producing, revising, optimizing, and publishing material have been streamlined.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info