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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Exchange

    Score8.6 out of 10
    N/AMicrosoft Exchange is a secure email / messaging gateway with file archiving and encryption / data loss capability, available as a hosted service (Exchange Online) or installed (Exchange Server).N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    Microsoft ExchangeOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft ExchangeOpenX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft ExchangeOpenX
    Considered Both Products
    Microsoft
    No answer on this topic
    OpenX
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    65 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    63 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    46 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    52 Answers
    No answers on this topic
    Features
    Microsoft ExchangeOpenX
    Secure Email Gateway
    Comparison of Secure Email Gateway features of Microsoft Exchange and OpenX
    Feature
    Microsoft Exchange
    7.3
    84 Ratings
    14% below category average
    OpenX
    -
    Ratings
    Anti-malware6.567 Ratings00 Ratings
    Customizability8.079 Ratings00 Ratings
    Data Loss Protection8.368 Ratings00 Ratings
    Threat Detection6.566 Ratings00 Ratings
    Sandboxing7.444 Ratings00 Ratings
    End-to-End Encryption6.767 Ratings00 Ratings
    Management Tools8.080 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Microsoft Exchange and OpenX
    Feature
    Microsoft Exchange
    -
    Ratings
    OpenX
    6.6
    3 Ratings
    11% below category average
    Data Transfer00 Ratings6.53 Ratings
    DSP integration00 Ratings6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Exchange and OpenX
    Feature
    Microsoft Exchange
    -
    Ratings
    OpenX
    7.0
    5 Ratings
    11% below category average
    Ad campaign creation00 Ratings6.85 Ratings
    Ad deployment00 Ratings6.65 Ratings
    Display advertising00 Ratings7.35 Ratings
    Ad display and retargeting segmentation00 Ratings6.55 Ratings
    Sequence targeting00 Ratings7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Exchange and OpenX
    Feature
    Microsoft Exchange
    -
    Ratings
    OpenX
    6.6
    5 Ratings
    16% below category average
    Ad dashboards00 Ratings5.95 Ratings
    Ad performance reports00 Ratings6.05 Ratings
    Ad conversion tracking00 Ratings6.15 Ratings
    Ad attribution reporting00 Ratings7.04 Ratings
    Cross-channel ad management00 Ratings7.25 Ratings
    Ad forecasting and optimization00 Ratings7.64 Ratings
    Best Alternatives
    Microsoft ExchangeOpenX
    Small Businesses
    Sophos Email
    Score9.1 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Sophos Email
    Score9.1 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    OpenText Core Email Threat Protection
    Score7.5 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft ExchangeOpenX
    Likelihood to Recommend
    9.0
    (102 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    10.0
    (4 ratings)
    7.0
    (10 ratings)
    Usability
    8.5
    (6 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (12 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft ExchangeOpenX
    Likelihood to Recommend
    Microsoft
    Creating and receiving emails is simple. Managing contacts is a nice feature, especially connecting to Active Directory. Calendar management is also helpful and sharing access to others' calendars for scheduling meetings is useful. And reserving resources such as rooms or equipment is also useful. Personal and shared mailboxes are good features, as well. Tasks are a little lacking, but other than that, the features are thorough.
    Incentivized
    Read full review
    OpenX
    What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
    Read full review
    Pros
    Microsoft
    • As we have a large user base of 11,000 users we use MailTips to avoid people getting confused with people with similar names in the organization.
    • The integration between Teams Meeting and Resource booking is generally very good. The Scheduling Assistance makes it easy to scan calendars and find free periods to provisionally scheduled events.
    • Marking yourself as Out of the Office and busy is easy, as is sharing your calendar within the team/organization or individuals.
    • Voicemail integration and the ability to receive missed chats in your inbox are highly used and useful.
    Incentivized
    Read full review
    OpenX
    • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
    • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
    • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
    • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
    Read full review
    Cons
    Microsoft
    • The two main factors for the better reliability & Uptime of internally hosted Exchange Server depends on Exchange Server configuration and the level of investment the organization is willing to provide for hosting the Exchange Server On-Premise Environment. As the data is stored in the organization’s hardware, any disaster may lead to the loss of email and servers.
    • Losing data might affect business continuity and rebuilding it can be costly.
    • Security remains a major concern.
    • Security of data loss is main concern. To ensure that, organization needs to configure networks, systems and Exchange platform against possible threats.
    • Hardware and license costs are high.
    Incentivized
    Read full review
    OpenX
    • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
    • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
    • Real-time reporting or a status dashboard would be great.
    Read full review
    Likelihood to Renew
    Microsoft
    Email and calendars in a business setting are requirements. And Microsoft continues to be the standard of business applications. Microsoft 365 makes Microsoft Exchange easy to use. Everything is in the cloud. Let Microsoft take care of the hardware, the software, and the security. You just enable your business users with the functionality they need.
    Incentivized
    Read full review
    OpenX
    I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
    Read full review
    Usability
    Microsoft
    Microsoft Exchange has come a long way over the years and has nowhere near the technical overhead required for support as it did back in 2003/2007 and prior. The integrations with Teams, Defender, Sharepoint, Copilot and many other products make it a solid and well-rounded tool used for many day-to-day tasks.
    Incentivized
    Read full review
    OpenX
    I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
    Read full review
    Reliability and Availability
    Microsoft
    Exchange is setup with multiple servers behind load balancers to provide high availability.
    Incentivized
    Read full review
    OpenX
    No answers on this topic
    Performance
    Microsoft
    I would say it's the best email product I've experienced.
    Incentivized
    Read full review
    OpenX
    No answers on this topic
    Support Rating
    Microsoft
    We have a good enterprise agreement with Microsoft which affords us quick phone support. I have found the support staff knowledgeable and prompt with a solution when required. At times it may be difficult to schedule a call back, this is mainly due to our need for calls early in the morning which happens to be during a shift change at Microsoft support.
    Incentivized
    Read full review
    OpenX
    They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
    Read full review
    Implementation Rating
    Microsoft
    Implementation/conversion can be quite complex and, unless you have certified Exchange administrators in-house, you should strongly consider a 3rd party consultant for this implementation.
    Incentivized
    Read full review
    OpenX
    No answers on this topic
    Alternatives Considered
    Microsoft
    Microsoft Exchange Product The best cloud-based enterprise-grade archiving platform with a host of features that enable files to be securely archived and retrieved with advanced search options. This tool is very easy to use and has a User-friendly interface. It is a highly reliable platform that allows all employees to automatically store their data without any limitations. It offers a cost-effective solution with customized policy management. We are happy that the customer support team is always fast and concerned, and the product's uninterrupted service experience. It is very good that it stores data in real-time without losing it, even in the event of a disaster. The cost-effective solution and integration with other tools are seamless.
    Incentivized
    Read full review
    OpenX
    OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
    Incentivized
    Read full review
    Scalability
    Microsoft
    The only time Exchange has failed us is when we did something to cause the failure.
    Incentivized
    Read full review
    OpenX
    No answers on this topic
    Return on Investment
    Microsoft
    • It has been an important factor in allowing seamless communication with clients and scheduling business meetings, which in turn works in the company's favor.
    • Haven't noticed any negative impact Exchange has had on our ROI. The support team is also responsive and helpful.
    Incentivized
    Read full review
    OpenX
    • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
    Read full review
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