Microsoft Exchange vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Exchange
Score 8.7 out of 10
N/A
Microsoft Exchange is a secure email / messaging gateway with file archiving and encryption / data loss capability, available as a hosted service (Exchange Online) or installed (Exchange Server).N/A
Twilio SendGrid
Score 7.1 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Microsoft ExchangeTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Microsoft ExchangeTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft ExchangeTwilio SendGrid
Features
Microsoft ExchangeTwilio SendGrid
Secure Email Gateway
Comparison of Secure Email Gateway features of Product A and Product B
Microsoft Exchange
7.3
84 Ratings
14% below category average
Twilio SendGrid
-
Ratings
Anti-malware6.567 Ratings00 Ratings
Customizability8.079 Ratings00 Ratings
Data Loss Protection8.368 Ratings00 Ratings
Threat Detection6.566 Ratings00 Ratings
Sandboxing7.444 Ratings00 Ratings
End-to-End Encryption6.767 Ratings00 Ratings
Management Tools8.080 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Microsoft Exchange
-
Ratings
Twilio SendGrid
7.0
50 Ratings
12% below category average
WYSIWYG email editor00 Ratings8.537 Ratings
Dynamic content00 Ratings6.840 Ratings
Ability to test dynamic content00 Ratings5.238 Ratings
Landing pages00 Ratings8.024 Ratings
A/B testing00 Ratings8.530 Ratings
Mobile optimization00 Ratings8.238 Ratings
Email deliverability reporting00 Ratings6.250 Ratings
List management00 Ratings6.044 Ratings
Triggered drip sequences00 Ratings5.824 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Microsoft Exchange
-
Ratings
Twilio SendGrid
6.8
50 Ratings
11% below category average
Dashboards00 Ratings6.048 Ratings
Standard reports00 Ratings6.548 Ratings
Custom reports00 Ratings7.931 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Microsoft Exchange
-
Ratings
Twilio SendGrid
8.1
12 Ratings
2% above category average
URL Validation00 Ratings7.511 Ratings
Link Tracking00 Ratings7.712 Ratings
Image Validation00 Ratings8.49 Ratings
Inbox Display00 Ratings7.811 Ratings
Email Accessibility Tools00 Ratings8.512 Ratings
Spelling and Grammar Check00 Ratings8.09 Ratings
Spam Testing00 Ratings8.011 Ratings
Email Previews00 Ratings8.812 Ratings
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Microsoft ExchangeTwilio SendGrid
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User Ratings
Microsoft ExchangeTwilio SendGrid
Likelihood to Recommend
9.0
(102 ratings)
6.0
(61 ratings)
Likelihood to Renew
10.0
(4 ratings)
7.0
(1 ratings)
Usability
8.5
(6 ratings)
6.2
(8 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(12 ratings)
3.0
(9 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
5.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Microsoft ExchangeTwilio SendGrid
Likelihood to Recommend
Microsoft
Creating and receiving emails is simple. Managing contacts is a nice feature, especially connecting to Active Directory. Calendar management is also helpful and sharing access to others' calendars for scheduling meetings is useful. And reserving resources such as rooms or equipment is also useful. Personal and shared mailboxes are good features, as well. Tasks are a little lacking, but other than that, the features are thorough.
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Twilio
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
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Pros
Microsoft
  • As we have a large user base of 11,000 users we use MailTips to avoid people getting confused with people with similar names in the organization.
  • The integration between Teams Meeting and Resource booking is generally very good. The Scheduling Assistance makes it easy to scan calendars and find free periods to provisionally scheduled events.
  • Marking yourself as Out of the Office and busy is easy, as is sharing your calendar within the team/organization or individuals.
  • Voicemail integration and the ability to receive missed chats in your inbox are highly used and useful.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Microsoft
  • The two main factors for the better reliability & Uptime of internally hosted Exchange Server depends on Exchange Server configuration and the level of investment the organization is willing to provide for hosting the Exchange Server On-Premise Environment. As the data is stored in the organization’s hardware, any disaster may lead to the loss of email and servers.
  • Losing data might affect business continuity and rebuilding it can be costly.
  • Security remains a major concern.
  • Security of data loss is main concern. To ensure that, organization needs to configure networks, systems and Exchange platform against possible threats.
  • Hardware and license costs are high.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Microsoft
Email and calendars in a business setting are requirements. And Microsoft continues to be the standard of business applications. Microsoft 365 makes Microsoft Exchange easy to use. Everything is in the cloud. Let Microsoft take care of the hardware, the software, and the security. You just enable your business users with the functionality they need.
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Twilio
No answers on this topic
Usability
Microsoft
Microsoft Exchange has come a long way over the years and has nowhere near the technical overhead required for support as it did back in 2003/2007 and prior. The integrations with Teams, Defender, Sharepoint, Copilot and many other products make it a solid and well-rounded tool used for many day-to-day tasks.
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Twilio
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
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Reliability and Availability
Microsoft
Exchange is setup with multiple servers behind load balancers to provide high availability.
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Twilio
No answers on this topic
Performance
Microsoft
I would say it's the best email product I've experienced.
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Twilio
No answers on this topic
Support Rating
Microsoft
We have a good enterprise agreement with Microsoft which affords us quick phone support. I have found the support staff knowledgeable and prompt with a solution when required. At times it may be difficult to schedule a call back, this is mainly due to our need for calls early in the morning which happens to be during a shift change at Microsoft support.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Implementation Rating
Microsoft
Implementation/conversion can be quite complex and, unless you have certified Exchange administrators in-house, you should strongly consider a 3rd party consultant for this implementation.
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Twilio
No answers on this topic
Alternatives Considered
Microsoft
Microsoft Exchange Product The best cloud-based enterprise-grade archiving platform with a host of features that enable files to be securely archived and retrieved with advanced search options. This tool is very easy to use and has a User-friendly interface. It is a highly reliable platform that allows all employees to automatically store their data without any limitations. It offers a cost-effective solution with customized policy management. We are happy that the customer support team is always fast and concerned, and the product's uninterrupted service experience. It is very good that it stores data in real-time without losing it, even in the event of a disaster. The cost-effective solution and integration with other tools are seamless.
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Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
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Scalability
Microsoft
The only time Exchange has failed us is when we did something to cause the failure.
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Twilio
No answers on this topic
Return on Investment
Microsoft
  • It has been an important factor in allowing seamless communication with clients and scheduling business meetings, which in turn works in the company's favor.
  • Haven't noticed any negative impact Exchange has had on our ROI. The support team is also responsive and helpful.
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Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
Read full review
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