Microsoft Exchange vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Exchange
Score 8.6 out of 10
N/A
Microsoft Exchange is a secure email / messaging gateway with file archiving and encryption / data loss capability, available as a hosted service (Exchange Online) or installed (Exchange Server).N/A
Twilio SendGrid
Score 7.5 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Microsoft ExchangeTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Microsoft ExchangeTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Microsoft ExchangeTwilio SendGrid
Secure Email Gateway
Comparison of Secure Email Gateway features of Product A and Product B
Microsoft Exchange
8.1
81 Ratings
4% below category average
Twilio SendGrid
-
Ratings
Anti-malware8.164 Ratings00 Ratings
Customizability7.976 Ratings00 Ratings
Data Loss Protection8.666 Ratings00 Ratings
Threat Detection7.965 Ratings00 Ratings
Sandboxing7.445 Ratings00 Ratings
End-to-End Encryption8.365 Ratings00 Ratings
Management Tools8.478 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Microsoft Exchange
-
Ratings
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.034 Ratings
Landing pages00 Ratings7.522 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.546 Ratings
List management00 Ratings5.840 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Microsoft Exchange
-
Ratings
Twilio SendGrid
8.0
46 Ratings
3% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Microsoft Exchange
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
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Microsoft ExchangeTwilio SendGrid
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User Ratings
Microsoft ExchangeTwilio SendGrid
Likelihood to Recommend
8.8
(99 ratings)
5.5
(57 ratings)
Likelihood to Renew
8.0
(3 ratings)
7.0
(1 ratings)
Usability
9.0
(2 ratings)
1.0
(4 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(12 ratings)
3.0
(9 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
5.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Microsoft ExchangeTwilio SendGrid
Likelihood to Recommend
Microsoft
You can use Microsoft Exchange Server with peace of mind for e-mail, calendar, communication, scheduling, and collaboration services. Microsoft's Exchange Server is a product designed to provide users with access to the messaging platform from mobile devices, desktops, and web-based systems. Telephony features in Exchange Server support voicemail. Exchange Server successfully offers high availability service with Microsoft Exchange Database availability groups.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Microsoft
  • As we have a large user base of 11,000 users we use MailTips to avoid people getting confused with people with similar names in the organization.
  • The integration between Teams Meeting and Resource booking is generally very good. The Scheduling Assistance makes it easy to scan calendars and find free periods to provisionally scheduled events.
  • Marking yourself as Out of the Office and busy is easy, as is sharing your calendar within the team/organization or individuals.
  • Voicemail integration and the ability to receive missed chats in your inbox are highly used and useful.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Microsoft
  • The two main factors for the better reliability & Uptime of internally hosted Exchange Server depends on Exchange Server configuration and the level of investment the organization is willing to provide for hosting the Exchange Server On-Premise Environment. As the data is stored in the organization’s hardware, any disaster may lead to the loss of email and servers.
  • Losing data might affect business continuity and rebuilding it can be costly.
  • Security remains a major concern.
  • Security of data loss is main concern. To ensure that, organization needs to configure networks, systems and Exchange platform against possible threats.
  • Hardware and license costs are high.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Microsoft
It is the best, and perhaps only, email solution worth considering.
Read full review
Twilio
No answers on this topic
Usability
Microsoft
Microsoft Exchange is well suited for inexperienced Messaging Admins and veterans alike. If you have no idea of the fundamentals of modern email (SMTP, mail headers, MX Records, SPF/DKIM, Encryption, etc.) and just need to get people's mailboxes and calendars the support they need, you can use it with confidence. If you are an old pro and want to leverage and dovetail your Powershell and AD with Exchange, you will be rewarded for your efforts.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Reliability and Availability
Microsoft
Exchange is setup with multiple servers behind load balancers to provide high availability.
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Twilio
No answers on this topic
Performance
Microsoft
I would say it's the best email product I've experienced.
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Twilio
No answers on this topic
Support Rating
Microsoft
We have a good enterprise agreement with Microsoft which affords us quick phone support. I have found the support staff knowledgeable and prompt with a solution when required. At times it may be difficult to schedule a call back, this is mainly due to our need for calls early in the morning which happens to be during a shift change at Microsoft support.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Implementation Rating
Microsoft
Implementation/conversion can be quite complex and, unless you have certified Exchange administrators in-house, you should strongly consider a 3rd party consultant for this implementation.
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Twilio
No answers on this topic
Alternatives Considered
Microsoft
Most of the 365 subscriptions include desktop and cloud versions of Microsoft programs. These "traditional" software may be installed on a desktop computer and used offline without any problems, as long as you have a working Internet connection. Because so many firms still transmit each others file's developed locally using these applications, despite this being an era of cloud computing– there is a strong case for keeping desktop versions available.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Scalability
Microsoft
The only time Exchange has failed us is when we did something to cause the failure.
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Twilio
No answers on this topic
Return on Investment
Microsoft
  • It has been an important factor in allowing seamless communication with clients and scheduling business meetings, which in turn works in the company's favor.
  • Haven't noticed any negative impact Exchange has had on our ROI. The support team is also responsive and helpful.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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