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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $168

    per year per user

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    Microsoft Power BITwilio SendGrid
    Editions & Modules
    Power BI Pro
    $14
    per month (billed annually) per user
    Power BI Premium
    $24
    per month (billed annually) per user
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    Microsoft Power BITwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPower BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download.—
    More Pricing Information
    Community Pulse
    Microsoft Power BITwilio SendGrid
    Considered Both Products
    Microsoft
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    110 Answers
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    103 Answers
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    112 Answers
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    69 Answers
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    73 Answers
    70%
    Implementation went as expected
    14 Answers
    Features
    Microsoft Power BITwilio SendGrid
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    8.1
    198 Ratings
    1% below category average
    Twilio SendGrid
    -
    Ratings
    Pixel Perfect reports8.1169 Ratings00 Ratings
    Customizable dashboards8.6197 Ratings00 Ratings
    Report Formatting Templates7.7180 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    7.9
    196 Ratings
    1% below category average
    Twilio SendGrid
    -
    Ratings
    Drill-down analysis8.4193 Ratings00 Ratings
    Formatting capabilities7.7193 Ratings00 Ratings
    Integration with R or other statistical packages7.4143 Ratings00 Ratings
    Report sharing and collaboration8.2191 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    7.9
    189 Ratings
    4% below category average
    Twilio SendGrid
    -
    Ratings
    Publish to Web8.1179 Ratings00 Ratings
    Publish to PDF7.7174 Ratings00 Ratings
    Report Versioning7.7145 Ratings00 Ratings
    Report Delivery Scheduling8.3148 Ratings00 Ratings
    Delivery to Remote Servers7.9111 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    7.7
    189 Ratings
    4% below category average
    Twilio SendGrid
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.3183 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.1168 Ratings00 Ratings
    Predictive Analytics7.2138 Ratings00 Ratings
    Pattern Recognition and Data Mining7.339 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    8.3
    180 Ratings
    2% below category average
    Twilio SendGrid
    -
    Ratings
    Multi-User Support (named login)8.6169 Ratings00 Ratings
    Role-Based Security Model8.1148 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.1160 Ratings00 Ratings
    Report-Level Access Control8.149 Ratings00 Ratings
    Single Sign-On (SSO)8.5141 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    7.9
    162 Ratings
    2% above category average
    Twilio SendGrid
    -
    Ratings
    Responsive Design for Web Access7.6152 Ratings00 Ratings
    Mobile Application7.5133 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.8155 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    7.6
    116 Ratings
    2% below category average
    Twilio SendGrid
    -
    Ratings
    REST API7.7104 Ratings00 Ratings
    Javascript API7.485 Ratings00 Ratings
    iFrames8.055 Ratings00 Ratings
    Java API6.769 Ratings00 Ratings
    Themeable User Interface (UI)7.291 Ratings00 Ratings
    Customizable Platform (Open Source)8.444 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    -
    Ratings
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    WYSIWYG email editor00 Ratings9.337 Ratings
    Dynamic content00 Ratings6.740 Ratings
    Ability to test dynamic content00 Ratings4.438 Ratings
    Landing pages00 Ratings8.024 Ratings
    A/B testing00 Ratings9.330 Ratings
    Mobile optimization00 Ratings8.938 Ratings
    Email deliverability reporting00 Ratings5.050 Ratings
    List management00 Ratings4.744 Ratings
    Triggered drip sequences00 Ratings4.624 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    -
    Ratings
    Twilio SendGrid
    6.1
    50 Ratings
    22% below category average
    Dashboards00 Ratings4.648 Ratings
    Standard reports00 Ratings5.148 Ratings
    Custom reports00 Ratings8.631 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Microsoft Power BI and Twilio SendGrid
    Feature
    Microsoft Power BI
    -
    Ratings
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation00 Ratings7.911 Ratings
    Link Tracking00 Ratings7.512 Ratings
    Image Validation00 Ratings8.29 Ratings
    Inbox Display00 Ratings8.011 Ratings
    Email Accessibility Tools00 Ratings9.012 Ratings
    Spelling and Grammar Check00 Ratings8.19 Ratings
    Spam Testing00 Ratings8.111 Ratings
    Email Previews00 Ratings9.112 Ratings
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    Microsoft Power BITwilio SendGrid
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    Cyfe
    Score4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Emma by Marigold
    Score8.5 out of 10
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    User Ratings
    Microsoft Power BITwilio SendGrid
    Likelihood to Recommend
    8.6
    (199 ratings)
    4.7
    (61 ratings)
    Likelihood to Renew
    9.6
    (3 ratings)
    7.0
    (1 ratings)
    Usability
    8.3
    (115 ratings)
    4.9
    (8 ratings)
    Support Rating
    10.0
    (52 ratings)
    3.0
    (9 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (82 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (81 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft Power BITwilio SendGrid
    Likelihood to Recommend
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Twilio
    No answers on this topic
    Usability
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Support Rating
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Implementation Rating
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow