MindFire Studio vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Ortto
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
MindFire StudioOrtto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
MindFire StudioOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
MindFire StudioOrtto
Features
MindFire StudioOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
62% below category average
Ortto
9.0
11 Ratings
17% above category average
WYSIWYG email editor2.01 Ratings8.911 Ratings
Ability to test dynamic content3.01 Ratings8.98 Ratings
Landing pages4.01 Ratings00 Ratings
List management5.01 Ratings8.911 Ratings
Triggered drip sequences6.01 Ratings8.911 Ratings
Dynamic content00 Ratings8.98 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.910 Ratings
Email deliverability reporting00 Ratings9.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MindFire Studio
5.3
1 Ratings
38% below category average
Ortto
9.2
11 Ratings
16% above category average
Lead nurturing automation5.01 Ratings9.911 Ratings
Lead scoring and grading6.01 Ratings00 Ratings
Data quality management5.01 Ratings8.910 Ratings
Automated sales alerts and tasks5.01 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MindFire Studio
5.0
1 Ratings
39% below category average
Ortto
8.9
9 Ratings
18% above category average
Calendaring6.01 Ratings00 Ratings
Event/webinar marketing4.01 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
60% below category average
Ortto
8.9
8 Ratings
18% above category average
Social sharing and campaigns4.01 Ratings00 Ratings
Social profile integration4.01 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MindFire Studio
6.0
1 Ratings
19% below category average
Ortto
8.9
12 Ratings
20% above category average
Dashboards6.01 Ratings8.912 Ratings
Standard reports00 Ratings8.912 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MindFire Studio
4.3
1 Ratings
53% below category average
Ortto
8.9
9 Ratings
18% above category average
API4.01 Ratings8.98 Ratings
Role-based workflow & approvals5.01 Ratings00 Ratings
Customizability4.01 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
MindFire StudioOrtto
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MindFire StudioOrtto
Likelihood to Recommend
5.0
(1 ratings)
8.9
(12 ratings)
User Testimonials
MindFire StudioOrtto
Likelihood to Recommend
MindFireInc
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Read full review
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review
Pros
MindFireInc
  • Mindfire provides a direct correlation to a print piece.
Read full review
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review
Cons
MindFireInc
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Read full review
Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review
Alternatives Considered
MindFireInc
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Read full review
Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Read full review
Return on Investment
MindFireInc
  • It has been a neutral experience
Read full review
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Read full review
ScreenShots

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.