Mixpanel vs. StreamShark Live Streaming Platform

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

For internal communications such as Town Halls, StreamShark is a perfect solution. StreamShark provides the necessary security needed for private companies as well as a tried and true viewing experience for the end user.

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• StreamShark has an excellent live support model, which gives us real-time support on live stream productions. Another feature we like is the Okta SSO integration. This makes it simple to manage access to the videos and streams.
• Our account manager, James Broberg, is an absolute pleasure to work with. He clearly has our goals in mind when he suggests the new features in our bi-weekly meeting.
• Additionally, the StreamShark support team, namely, Yudong, Robert, and Aakanksha drive our requests to completion in a timely manner.
• The look and feel of the GUI is user-friendly.

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

• Channel support (see YouTube channels).
• More Webinar options, i.e. polls and attendance.
• Better reporting (see Zoom, i.e. advanced attendance logs, attention tracking).

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

The StreamShark Live Streaming Platform's easy-to-use. There are a few features that require learning, but this is expected.

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

The customer support from StreamShark is exceptional. Always very responsive and quick resolution which is often needed just before an event goes live.

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

I had been researching different virtual event s and streaming platforms and kept coming up against the same problems. They either couldn't be branded, the signup flow added friction and would have caused drop off, or quality of the stream was poor. It was also important that I was able to get data and analytics from the stream. This meant that embedded YT live was out of the question because embedded YT don't always count the views. StreamShark Live Streaming Platform allowed for a solve for all of these problems.

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

• This service has positively impacted the organization by allowing larger audiences to receive information and act on said information in a more timely manner. This equates to more productivity around the organization, as initiatives and objectives can be efficiently shared with remote attendees in all of our different office locations.

Incentivized