Mixpanel vs. Watson IoT Platform

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

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For large companies with large-scale manufacturing, electronics management, and infrastructures that require lots of maintenance, IBM Watson IoT is a must-have. It greatly increases performance, decreases downtime, and is an all-around great management dashboard. This is best for infrastructures that have a larger infrastructures of IoT devices in an enterprise/manufacturing setting, otherwise IBM Watson may not bring many benefits to your team.

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• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

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• The asset information is available in both static and dynamic format (from thermal images, to OEM data, to time series data). The ability to ingest all the information using a single platform has great value.
• Another benefit is a seamless integration with Maximo. This has been a challenge with other 3rd party systems available.
• The experience of IBM Maximo systems updates is positive.

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• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

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• Some of the tutorials could use a little more improvement - While there is a considerable amount of documentation, most of the good documentation for Watson IoT we found to be from third-parties.
• Administration and billing tools could use a bit more improvement - The UI is a bit clunky and poorly-designed here.
• Be prepared to work with IBM support to get this going - Their turn-around support for inquiries can be lengthy, and setup time may also be quite lengthy because of this.

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It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

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We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

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Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

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Predix has recently launched their Asset Performance management Unified system. I am keen to see how it stacks up against Watson.

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• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

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• Positive - This tool greatly increases most company's manufacturing and production efficiency, and the use-cases are extensive. It was a great way of decreasing down-time for us.
• Negative - Took lots of work and energy to get up and running, we had to rely on IBM support and tutorials many times during this process.
• Positive - Quite cheap, most of the tiers of pricing cost very little, and it's possible to use Watson IoT for a few months for free to see if it is beneficial for your company.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info