MomentFeed vs Semrush

• Central platform format - great for multi-unit brands.
• Versatile when using for multiple pages and corresponding channels.

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• Keyword Research Tool – Large and ever-growing keyword database which covers many countries
• Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
• Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools

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• More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
• Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
• Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.

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• The Content Topic Recommendations function is a bit hit and miss, as it can pull in unrelated keywords and FAQs.
• There is sometimes a slight discrepancy between the stats provided by the 'quick summary' Backlink Analytics tool and the more in-depth Backlink Audit - so it's worth checking both before you quote any numbers as gospel.

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• Increased star-ratings=increase in click-thru rates.
• Increased star-ratings=increase in sales.

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• We simply would not be able to do our jobs as a digital marketing agency without Semrush, so the ROI is incredible.
• This software is a no-brainer for agencies because it is so powerful and has so much data to make decisions and improve clients' websites, which creates positive ROI.

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