TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MomentFeed

    Score10 out of 10
    N/AMomentFeed is a localization-based marketing platform for enterprises from the company of the same name headquartered in Santa Monica, California.N/A

    Singular

    Score8 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
    Pricing
    MomentFeedSingular
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MomentFeedSingular
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    MomentFeedSingular
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MomentFeedSingular
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.0
    (4 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (2 ratings)
    User Testimonials
    MomentFeedSingular
    Likelihood to Recommend
    MomentFeed
    It is my absolute recommendation for anyone at a multi-location, brick-and-mortar business that is consumer-focused. I haven't demoed any other tools that could come close to meeting the needs that I would have either at my previous agency role for clients or currently at my client-side job. However, not all companies that have a footprint/distribution in multiple areas are suited; I had a brewery client with a presence in multiple states (their products were in stores and salespeople were staffed in the area), but given MomentFeed's basis in listing data around physical locations, there wasn't a real way that the product could have accommodated. Cases like that are a square peg/round hole situation.
    Incentivized
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    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
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    Pros
    MomentFeed
    • Central platform format - great for multi-unit brands.
    • Versatile when using for multiple pages and corresponding channels.
    Incentivized
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    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
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    Cons
    MomentFeed
    • More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
    • Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
    • Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.
    Incentivized
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    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
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    Support Rating
    MomentFeed
    Support has been perfect. This company has an awesome culture as well
    Incentivized
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    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
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    Alternatives Considered
    MomentFeed
    I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.
    Incentivized
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    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
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    Return on Investment
    MomentFeed
    • Increased star-ratings=increase in click-thru rates.
    • Increased star-ratings=increase in sales.
    Incentivized
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    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
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    ScreenShots