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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SEOptimer

    Score9.4 out of 10
    N/ASEOptimer is a search engine optimization software solution offered by Seoptimer.com.N/A

    Moz Link Explorer

    Score8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Pricing
    SEOptimerMoz Link Explorer
    Editions & Modules
    No answers on this topic
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Offerings
    Pricing Offerings
    SEOptimerMoz Link Explorer
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SEOptimerMoz Link Explorer
    Considered Both Products
    SEOptimer
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    SEOptimerMoz Link Explorer
    SEO
    Comparison of SEO features of SEOptimer and Moz Link Explorer
    Feature
    SEOptimer
    7.9
    4 Ratings
    3% above category average
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Keyword analysis8.03 Ratings8.35 Ratings
    Backlink management8.04 Ratings9.07 Ratings
    SERP ranking tracking8.03 Ratings8.36 Ratings
    Page grader8.03 Ratings7.55 Ratings
    Competitive analysis8.03 Ratings9.08 Ratings
    Site audit / diagnostics8.03 Ratings8.56 Ratings
    Site recommendations8.03 Ratings8.05 Ratings
    Task management7.02 Ratings5.96 Ratings
    SEO Channels
    Comparison of SEO Channels features of SEOptimer and Moz Link Explorer
    Feature
    SEOptimer
    8.0
    3 Ratings
    5% above category average
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Local SEO8.03 Ratings8.36 Ratings
    Social SEO8.02 Ratings7.55 Ratings
    Mobile SEO8.02 Ratings7.55 Ratings
    Global SEO8.03 Ratings6.54 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SEOptimer and Moz Link Explorer
    Feature
    SEOptimer
    8.0
    4 Ratings
    5% below category average
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Multi-domain support8.02 Ratings5.45 Ratings
    Integration with web analytics tools8.04 Ratings9.04 Ratings
    Best Alternatives
    SEOptimerMoz Link Explorer
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SEOptimerMoz Link Explorer
    Likelihood to Recommend
    8.0
    (4 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    7.6
    (2 ratings)
    User Testimonials
    SEOptimerMoz Link Explorer
    Likelihood to Recommend
    SEOptimer
    Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.
    Incentivized
    Read full review
    iContact
    It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
    Incentivized
    Read full review
    Pros
    SEOptimer
    • Backlink building
    • On page seo
    • Recommendations of topics for SEO based articles based on the keywords
    Incentivized
    Read full review
    iContact
    • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
    • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
    Incentivized
    Read full review
    Cons
    SEOptimer
    • The tool is very detailed, I did not think of any particular feature that could be needed but if I do, I will report back.
    Incentivized
    Read full review
    iContact
    • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
    • I’ve found that competitor tools give larger lists of inbound links.
    • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
    Incentivized
    Read full review
    Likelihood to Renew
    SEOptimer
    No answers on this topic
    iContact
    No renewal is necessary with the free version!
    Read full review
    Support Rating
    SEOptimer
    They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.
    Incentivized
    Read full review
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Alternatives Considered
    SEOptimer
    Does not give the deep dive analysis that these other tools give but sometimes that's too overwhelming for a potential client. We use this tool to whet the appetite of a new potential client. This is a great tool to give them a White Labeled report that outlines the larger issues that will need to be addressed to improve a website.
    Incentivized
    Read full review
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Return on Investment
    SEOptimer
    • Our website's domain authority increased about four months after we started using Monitor Backlinks. I identified a long list of potentially spammy links and submitting a disavow link request to Google, and they were disavowed after about two months.
    • It would be too difficult to put a number on the ROI, but Monitor Backlinks has definitely helped make a positive impact on our SERP. Being able to quickly pinpoint bad links and disavow them helps improve our domain authority, page authority, and trust scores.
    Incentivized
    Read full review
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
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