Moz Link Explorer vs Rank Ranger

Likelihood to Recommend

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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It is great for just tracking keyword performance. The other features are nice but are not the most useful when compared to other for robust tools. The easy-on-the-eyes interface and the fact that keyword data can be updated in less than 3 hours after a bulk upload are why this tool works for lower-maintenance websites.

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Joseph Woll

Specialist, SEO and Social

Path InteractiveInternet, 11-50 employees

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Feature Rating Comparison

Moz Link Explorer

Rank Ranger

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Moz Link Explorer

Rank Ranger

Local SEO

Social SEO

Mobile SEO

Global SEO

Moz Link Explorer

Rank Ranger

Multi-domain support

Integration with web analytics tools

Pros

It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

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Verified User

Professional in Marketing

Information Technology and Services Company, 11-50 employees

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Pricing
customer service

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Verified User

C-Level Executive in Marketing

Marketing & Advertising Company, 1-10 employees

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Cons

Lack of instant export of data. Adds to a queue rather than being instant.
Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

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Jeremy Waszak

Senior SEO Manager

WpromoteMarketing and Advertising, 201-500 employees

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Domain metrics
Backlink Analysis

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Sanjit Mandal

Digital Marketing Strategist, Founder

California SEO ProfessionalsMarketing and Advertising, 1-10 employees

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Likelihood to Renew

Moz Link Explorer 10.0

Based on 1 answer

No renewal is necessary with the free version!

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Susan (MacKay) Sisler

Technical Services Manager

The Search GuruInternet, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Moz Link Explorer 7.6

Based on 4 answers

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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While both are billed as keyword performance tools. Conductor is a much more robust tool and not totally necessary for lower-maintenance websites. Rank Ranger is perfect for our clients that simply need keyword tracking and reporting on a monthly basis whereas we utilize Conductor for in-depth content recommendations, on-page and competitor analyses.

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Joseph Woll

Specialist, SEO and Social

Path InteractiveInternet, 11-50 employees

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Return on Investment

Took hours of manual work and programatically did it in a few clicks
Gave a game plan for future SEO strategies

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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It isn't as expensive as some alternatives
We feel we have lost market share by not using Ahrefs or Semrush
The graphs are hard to decipher at times making the data less useful

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Verified User

C-Level Executive in Marketing

Marketing & Advertising Company, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

$0

Moz Link Explorer Editions & Modules

Edition

Moz Link Explorer	Free
Moz Pro	$99²

none
per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Starting Price

—

Rank Ranger Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Moz Link Explorer

Rank Ranger

Moz Link Explorer

Rank Ranger

Moz Link Explorer

Rank Ranger

Likelihood to Recommend