Moz Link Explorer vs. Rank Ranger

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 8.1 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Rank Ranger
Score 5.3 out of 10
N/A
Rank Ranger is a search engine optimization tool that utilizes features like rank tracking, link management, and landing page performance analysis.
$79
per month
Pricing
Moz Link ExplorerRank Ranger
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
Lite
$79
per month
Standard
$149
per month
Pro
$699
per month
Premium
$2700
per month
Offerings
Pricing Offerings
Moz Link ExplorerRank Ranger
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
Moz Link ExplorerRank Ranger
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
Rank Ranger
3.0
3 Ratings
Keyword analysis8.35 Ratings2.03 Ratings
Backlink management9.07 Ratings3.02 Ratings
SERP ranking tracking8.36 Ratings1.03 Ratings
Page grader7.55 Ratings4.03 Ratings
Competitive analysis9.08 Ratings2.03 Ratings
Site audit / diagnostics8.56 Ratings4.02 Ratings
Site recommendations8.05 Ratings3.03 Ratings
Task management6.06 Ratings5.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.5
7 Ratings
Rank Ranger
2.8
3 Ratings
Local SEO8.36 Ratings2.03 Ratings
Social SEO7.55 Ratings3.01 Ratings
Mobile SEO7.55 Ratings1.03 Ratings
Global SEO6.54 Ratings5.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.3
5 Ratings
Rank Ranger
6.0
2 Ratings
Multi-domain support5.55 Ratings6.02 Ratings
Integration with web analytics tools9.04 Ratings6.02 Ratings
User Ratings
Moz Link ExplorerRank Ranger
Likelihood to Recommend
8.0
(9 ratings)
2.0
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.6
(4 ratings)
-
(0 ratings)
User Testimonials
Moz Link ExplorerRank Ranger
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Rank Ranger
It is great for just tracking keyword performance. The other features are nice but are not the most useful when compared to other for robust tools. The easy-on-the-eyes interface and the fact that keyword data can be updated in less than 3 hours after a bulk upload are why this tool works for lower-maintenance websites.
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Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Rank Ranger
  • Pricing
  • customer service
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Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Rank Ranger
  • Domain metrics
  • Backlink Analysis
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Likelihood to Renew
iContact
No renewal is necessary with the free version!
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Rank Ranger
No answers on this topic
Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Rank Ranger
No answers on this topic
Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Rank Ranger
While both are billed as keyword performance tools. Conductor is a much more robust tool and not totally necessary for lower-maintenance websites. Rank Ranger is perfect for our clients that simply need keyword tracking and reporting on a monthly basis whereas we utilize Conductor for in-depth content recommendations, on-page and competitor analyses.
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Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
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Rank Ranger
  • It isn't as expensive as some alternatives
  • We feel we have lost market share by not using Ahrefs or Semrush
  • The graphs are hard to decipher at times making the data less useful
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