Moz Link Explorer vs Rank Ranger

• It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
• It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
• It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Read full review

• Clean and easy reporting
• White Label Dashboards and Reports
• Customizable reports (add the graphs and widgets you need)

Read full review

• Lack of instant export of data. Adds to a queue rather than being instant.
• Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

Read full review

• Their reporting dashboard/custom report features are lacking. We rely on our other tool more so for this function as a result.
• It is not a robust tool - focusing mostly on keyword performance, it does not have other features that further help us flesh out strategic next steps based on keyword performance

Read full review

• Took hours of manual work and programatically did it in a few clicks
• Gave a game plan for future SEO strategies

Read full review

• As a key component in our reporting process Rank Ranger helps us deliver overall keyword performance insights to our clients in an easy to read and understand format

Read full review