What users are saying about
3 Ratings
20 Ratings
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Score 5.1 out of 100
3 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Rank Ranger

It is great for just tracking keyword performance. The other features are nice but are not the most useful when compared to other for robust tools. The easy-on-the-eyes interface and the fact that keyword data can be updated in less than 3 hours after a bulk upload are why this tool works for lower-maintenance websites.
Joseph Woll | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Rank Ranger
8.8
Keyword analysis
Moz Link Explorer
7.0
Rank Ranger
8.9
Backlink management
Moz Link Explorer
9.4
Rank Ranger
5.0
SERP ranking tracking
Moz Link Explorer
5.9
Rank Ranger
8.9
Page grader
Moz Link Explorer
6.0
Rank Ranger
8.9
Competitive analysis
Moz Link Explorer
7.6
Rank Ranger
9.9
Site audit / diagnostics
Moz Link Explorer
9.0
Rank Ranger
10.0
Site recommendations
Moz Link Explorer
5.1
Rank Ranger
9.6
Task management
Moz Link Explorer
5.2
Rank Ranger

SEO Channels

Moz Link Explorer
7.2
Rank Ranger
8.2
Local SEO
Moz Link Explorer
4.9
Rank Ranger
9.9
Social SEO
Moz Link Explorer
8.9
Rank Ranger
Mobile SEO
Moz Link Explorer
4.9
Rank Ranger
9.8
Global SEO
Moz Link Explorer
10.0
Rank Ranger
5.0

SEO Platform & Account Management

Moz Link Explorer
8.2
Rank Ranger
9.5
Multi-domain support
Moz Link Explorer
9.4
Rank Ranger
10.0
Integration with web analytics tools
Moz Link Explorer
7.0
Rank Ranger
9.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Rank Ranger

  • Clean and easy reporting
  • White Label Dashboards and Reports
  • Customizable reports (add the graphs and widgets you need)
Sanjit Mandal | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Rank Ranger

  • Their reporting dashboard/custom report features are lacking. We rely on our other tool more so for this function as a result.
  • It is not a robust tool - focusing mostly on keyword performance, it does not have other features that further help us flesh out strategic next steps based on keyword performance
Joseph Woll | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Rank Ranger

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Rank Ranger

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Rank Ranger

It was a lower price point and serves the need of anyone looking for the biggest bang for their buck. I highly recommend it if someone needs a rank tracking software that is clean and simple to use. They have a trial and also their customer support is great, you can call if necessary, but email is very responsive too.
Sanjit Mandal | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Rank Ranger

  • As a key component in our reporting process Rank Ranger helps us deliver overall keyword performance insights to our clients in an easy to read and understand format
Joseph Woll | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rank Ranger

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Rank Ranger
8.9

Likelihood to Renew

Moz Link Explorer
10.0
Rank Ranger

Support Rating

Moz Link Explorer
7.5
Rank Ranger

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