TrustRadius
https://dudodiprj2sv7.cloudfront.net/product-logos/6y/bg/SNAKQ3UDNPC7.JPEGConductor, Inc.Conductor Searchlight Platform - More than just an SEO Tool2018-09-10T17:23:55.945ZSearchlight's platform is easy to use and set up for clients. Currently, the SEO department leverages Searchlight for keyword rankings, reporting, competitor data, content marketing and more. The data it provides helps in making strategic decisions on how to improve our client's SEO campaign, increase brand awareness and revenue, leads, etc. Searchlight integrates with Google Analytics and Google Search Console to help tie back all the data in one platform and integrate it into monthly SEO reports for example.
Their customer service is top notch and easy to use. Their chat feature provides support when you need it. Their staff is very helpful and if they don't know the answer, they always follow up with me on the same day.,Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.,Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
I think additional SEO tools should be added to Searchlight to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Searchlight
Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.,10,I value Conductor's data and rarely see any anomalies between the data and what I'm seeing in the search engines for example. I often use screenshots from Searchlight's platform in presentations and then go to Google to perform the search. While they are sometimes a few positions off, the data is pretty much on target. This is extremely important since we can tell clients their keywords are ranking on page one of Google however if the client is searching and not seeing it, this could negatively impact the confidence our clients have in our work. Of course there are times for reasons such as geo-targeting for example where rankings could differ, we would explain this to our clients.,Our customers see the positive difference in keyword rankings and in turn see visits increase to the website, more phone calls or orders for example. Depending on the vertical of course.
We leverage Searchlight in business development presentations and many prospects are familiar with the platform.
Reporting is easy to set up and provides a clear picture on performance from the start of an SEO campaign to current day.,The content performance and explorer features allow us to look for new and relevant topics to write about for our blog articles or any other pages that are being added on the website. Having these features has had a positive effect on aiding our writers to research topics, gain insight and determine if the topic is something that should be written about.,,10,10Vito Altamuraconductor searchlight | organic search can drive customers & prospects!2018-06-15T20:02:02.542ZConductor Searchlight is leveraged for execution and use primarily by digital capabilities, IT, marketing, and product teams. The data and insights are leveraged enterprise-wide to inform the customer journey and personas, prospect interests and needs, promotion impact, and application funnel stickiness. CSL is also insightful for new/incremental interests, needs, and new products. Conductor Searchlight easily integrates with platforms to gather your organic search data to help magnify and raise up insights for easy-to-see and easy-to-execute incremental growth opportunities. Conductor Searchlight eliminates the mystery of organic search visits, neutralizes the need for SEO expertise, and delivers the what, when, who, why, and how of organic search visits. Conductor Searchlight backs up their product with excellent customer service, a thorough and easy to use knowledgebase, engaging training sessions and resources, and a rapid response issue ticket system.,Evaluating our content performance has been very simple with Conductor Searchlight. The time invested and the topics chosen are easy to justify with the ease of analyzing our content performance. We're nearly able to go on autopilot because the content performance data informs the relevant teams what to tweak, what original content to create, and what is resonating across the funnel path.
Conductor Searchlight has absolutely improved our ability to measure our site's visibility. Our site has gained 35% incremental organic search visits overall, with strategic products and services pages earning nearly 100% incremental visits. In some cases, we've had dueling content with competitors and we're seeing an improvement (and a blowout) of gaining positions over our competitors.
We discovered that over half of our audience used organic search to navigate to online account management. Conductor Searchlight helped us ensure our online account management page was optimized. More than that, Conductor Searchlight delivered insights for additional high engagement content for the online account page. We were able to expand the single account management into an entirely new section of content that crossed over into marketing and prospecting acquisition funnels.
The competition module has aided in the website redesign of a product line that represents over 50% of our business. Viewing designs, messages, placement, and promotion of our competitors in Conductor Searchlight has helped organize insights and validate decisions for efficient navigation, marketing and service content placement, and other design-driven decisions.,For good reason, the configuration of business goals, value, and other complex business insights is a long process ... but it's well worth it. We're just so anxious for the easy plug-and-play capability.
Insights are weekly
Need an incentive trigger for users to log in and use the tool,10,The quality of Conductor Searchlight data is based on the quality of data inputs from our analytics platform and from our Google search console account. Both are good to go. The differentiator for CSL includes their true rank and health scores. CSL integrates the data inputs to deliver quantifiable insights for content opportunities, planning, and tweaks. CSL data within its competitor assessments are also invaluable. We've capitalized on the competitive data to improve a number of initiatives including content, website design, marketing placement, calls-to-action, and application/funnel path pages.,35% incremental traffic overall
100% incremental traffic to strategic product and service category and detail pages
An increase in content planning, resulting in 200% more content pages on our website for multiple products within different business units,The idea of a content team has been foreign to all but a few strategic marketing leaders internally. CSL has delivered the business value for headcount, expertise, marketing efforts, immediate response avenues, and more frequent meetings to discuss the best experiences for what customers are doing and searching for on our websites. CSL nurtures high engagement and collaboration, with clarity on the outcome of collaboration.,Moz, BrightEdge and SEMRush,10,10Garrick BaxterThe most efficient tool I use every day!2018-06-05T19:16:45.089ZI use Conductor Searchlight to report results to my marketing team on a daily basis. This helps us identify issues on our pages, identify competitors, identify what consumers are searching for in our line of business, and even helps establish a pattern of what will remain consistently popular, and what products may only serve a temporary purpose.,Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time.
Conductor makes it easy to identify what competitors are doing, what changes they are making, and track what they might do next.
Domain explorer provides context for what keywords people are searching for and allows me to easily add these words to content for better exposure
I can compare performance between multiple domains and find out which of our sites are performing well, what competitors are performing well and where they are lacking, and optimize content through search tracking.
I can easily put together views using workspaces that are tailored to specific parts of our marketing department. So team members don't have to wade through data that is meaningless to their position.,I would like to see a tab for the training courses in the main bar. This isn't easy to find at first.
More filters based on areas of interest/profession would be helpful
The ability to download information from workspaces into one report that includes graphs or export to powerpoint would be amazing.,10,If there were such a thing as "too much" data (there isn't), then Conductor would be the winner all around. The quality and accuracy of the data provided is essential to determining what content we need to produce that will garner the most results. There doesn't seem to be a limit to how much or how good the data provided provides.,Increased reporting efficiency
gained increased overall traffic using keyword and SEO suggestions
It gives me fresh content ideas to use on a daily basis for both social media and ad campaigns,Using workspaces within Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time. has provided our team a way to come together more efficiently and review what our future strategy should be. Our teams can move quickly to address issues on our pages and set up notifications for each other when necessary. This has strengthened our communication and assisted us in organizing our data in ways that benefit the entire organization.,,10,10Roxi NevinIntuitive, Helpful, and Insightful!2018-09-17T20:30:58.775ZWe are using Conductor Searchlight as our SEO platform to do keyword and industry research, and plan and execute strategies. Our internal marketing team is the department that uses the platform, and we find it very intuitive and easy to use. It has helped us to see our strengths, some of our weaknesses, and has given us some low-hanging fruit that could help our company out the quickest.,Great customer service.
The on-boarding and training for using the platform is awesome. They are with you every step of the way.
They are always available for any question you might have.,The menu options change, which can cause a little confusion until you learn where everything is again.,10,The quantity and quality of data is exactly what we need and use for our SEO strategy. The more keywords you enter into the database to be tracked, the more information you will get back.,We haven't been using Conductor Searchlight for a full year yet, and so it is difficult to see the immediate impact on our ROI and organic traffic, because we are a seasonal company.
It has made our SEO strategies and efforts easier to organize.,Our SEO and content teams are one and the same, so it has been a great tool for us to use. It is a good way for us to choose a plan of attack and execute it, and it is easy enough that everyone can navigate the platform. It has helped us to create more uniform and effective content throughout our website.,10,10Dillon BolligI focus on measurable results, and had awesome success with Conductor.2018-05-17T16:57:35.843ZConductor Searchlight is used across the organization to understand rankings, competition, content opportunities, and other insights. With people data, everyone wants to be ranked amongst the other big name companies: Facebook and LinkedIn. Conductor helps provide the insights and measurements for making better SEO-related decisions.,Visibility Performance - Instead of just understanding your rankings for key terms understand how that changes over time. Google algorithms, changes in SERP behavior, competition, and other factors are all important to keep tabs on.
Measuring Competition - While you don't want to drive efforts based on the competitive market, you want to stay abreast of changes.,Services - This might be too advanced right now, but perhaps down the road. What if Conductor could consume a web site, determine the market, determine what strengths it could play on, and A/B split test some changes automatically and provide those results? A system that could determine actions, test them, and incrementally promote those improvements would be worth gold.,10,I'm always about data-driven approaches and producing concrete results. I don't like waiting for results. With Conductor, I've been able to glean very concrete insights that I've acted on and found immediate or near-immediate results with - and be able to attribute those results with those changes.,I can't quote specific numbers, but rankings improved significantly and helped us meet performance objectives during a time when other acquisition channels were not performing as well.,With development teams, it's important to build collaboration through sharing information, explaining what we're trying to accomplish, and why it's important. With meaning, they're more passionate. Providing user accounts, getting buy-in, and sharing reports enable that collaboration to more easily flourish.,Moz and seoClarity,9,9Walter Turner
Unspecified
Conductor Searchlight
193 Ratings
