Conductor Searchlight Reviews

We have finally created an SEO strategy to research, implement, track and improve with relative ease. It has also eliminated the need for multiple tools to analyze and track keyword performance.

Conductor [(Formerly Conductor Searchlight)] allows me to provide the necessary information to different roles, such as writer, developer (thank you deepcrawl), content manager, etc that will enable them to be effective and focus on the task at hand.

The ability to integrate data was one of the feature that we found valuable during the SEO tool selection process.

We are currently only pulling in web analytics data. We fully intent on integrating other data sources as our we develop a solid baseline and improve our marketing maturity as organization.

We switched to Conductor in May of last year and have been very happy. Conductor provides in-depth SEO Analysis with exceptional Customer Service.

Things that were not going well with our previous vendor were:

• Transparency and trust.
• Quality of backlinks.
• Low quality of reporting.

Conductor was able to solve all the above issues. Access to partner credits as an extended team has been really helpful for us. We have utilized them for writing SEO content for us.

Google Analytics - Standard straightforward integration. We have certain custom segments and extensive annotations in GA, would be great if we are able to view those in Searchlight.

We use Conductor across multiple divisions within Thermo Fisher Scientific. My division leverages Conductor to conduct keyword research in multiple regions and countries, and we use it as our main reporting mechanism and to tell the story of our SEO success externally. Before using Conductor, we did not have a way to monitor and report on our keyword rankings, and manage SEO reporting across the globe.

We have only integrated our Adobe Analytics instance to Conductor. This has helped us match traffic data to keyword performance data in one view to better understand overall performance.

This is a feature we were attracted to but have not fully leveraged. For us, most of our internal reporting comes down to a combination of custom GA dashboards, Excel, and PowerPoint. Then we also use other internal tools to look at where our leads came from and more. We did connect several of our GA goals to Conductor, however, we actively use almost all of the 20 goals allotted for in GA, and Conductor is limited to how many can be added. So this is not a very attractive feature for us.

Conductor is being used across many countries in STANLEY Security organization (Canada, USA, France, U.K., Germany, Norway, Netherlands, and more). Each country uses it to track their own website performances in comparison to past results and also in comparison to competitors. In my case, I manage the Canadian website and Conductor has been a big help when it comes to figur[ing] out potential quick wins in ranking and which keywords I should focus on in future content writing.

On my side, for Canada, haven't tried integrating data from other systems in Conductor, but I'm sure other countries in our company did it. Therefore, I can't comment for that section.

Conductor is used by the Marketing organization at 3D Systems. It enables technical, and non-technical, teams to understand the principals of SEO and to enhance our content creation efforts.

We used the basic integrations for GA, Search Console, Youtube and others. We found that these worked well.

We are using Conductor to help us develop content, monitor competitors in the SEO space, and find areas where we can do more in SEO. We were using another SEO tool that did similar things, but the keyword research was more usabale than other platforms as we are a very niche company. It is currently being used in our Marketing Department between our content writiers and SEO specialists.

Conductor integrates well with both Google Analytics and Google Search Console. With keyword rearch tools already in Conductor, we can now easily see data between all the various SEO platforms we use.

We can propose and execute all our content strategists around the different regions we work with: LAG, ASIA, EMEA. We also can track and rank our branded sites and analyze the market share within our competitors.

We could define our content curation for all our markets and regions and localize regions as Latam where we have different search intent queries.

We use Conductor to understand consumers, analyze and develop content, and recommend technical updates for our websites.

We have Google Search Console integrated as well as Adobe Analytics.

Five people in our Digital Marketing Department currently utilize Conductor Search Light for our US eCommerce site on a daily basis. It is most heavily utilized for onsite optimizations both technical and content oriented. We also encourage other departments to utilize the tool for generaly content creation, trend tracking, PR, social media, and competitive research purposes. We utilize Conductor for organic reporting including traffic & keyword ranking growth.

Data Integration has been easy and accurate! We've pulled in Google Analytics.

Conductor is being primarily used by our Digital Experience department but is beginning to be adopted across our Corporate Communications and Marketing departments. We are using Conductor for anything and everything related to the digital voice of the customer, search engine rank and technical optimization--for large scale projects all the way to everyday optimization of things like Chronic Disease Management all of the way to benefits fraud and travel insurance.

We are currently using Tealium Tag Manager for all of our tag management needs and Google Analytics for our website traffic analysis--Conductor was easily integrated with both our current platforms and importing our web data has given us incredibly valuable insights into why we are not seeing the success we think we should be on some of our pages.

We use Conductor in our global marketing department, and we are beginning to use it in a variety of regions worldwide. Conductor allows us to improve search visibility for our web site, track rankings across countries and languages, and allows us to gain insights into the search behavior of our audience.

We have not performed any integrations beyond this initial one with our web analytics system.

We use Conductor for monitoring different keyword groups that are relevant to several areas of the business. Conductor's reports allow us to quickly see what keyword areas we are making organic visibility gains in and how our identified competitors are doing in respect to our performance. Explorer is accessed regularly for content creation, research, and interpreting competitor strategies. We use the Deepcrawl tool for reporting, primarily for technical issues for the website. Down the line, we will probably be taking advantage of some of the marketplace requests for content creation and schema markup which will allow us to push SEO efforts forward without pulling busy staff from other departments. The Conductor plugin is also handy for quick auditing processes and our account manager is really willing to help problem solve and teach people who are not familiar with SEO about how the tools work.

I don't think we're taking full advantage of this. We don't use Google Analytics, but I'm sure Conductor would be really helpful if we did. The Google Search Console integration is standard, nothing fancy, but it can provide an easier way to pull data at times.

I know they have some sort of new feature that lets you make page edits with minimal effort. I don't think we can incorporate this into how we work but through the demos, it seems impressive.

We use Conductor for SEO purposes: keyword research, keyword rank monitoring, competitor rank monitoring, content creation suggestions, and some technical SEO help. It used only within the marketing department.

Google Analytics, Google Search Console, these are basic integrations that many SEO tools offer to help give a better picture of SEO health. Besides being basic connections, these provide little additional help to what can be seen inside these platforms on their own.

We're currently using Conductor to do competitive keyword research in a highly saturated field. Conductor gives us the visibility on keywords that are reaching, and efficient to create content around. While we use Conductor in our digital marketing team mostly SEO, there are some benefits that allow us to ideate around what additional content we can create in areas we have gaps and opportunities.

The main integrations we use with Conductor are Google Analytics, Google Docs and DeepCrawl. The ability to integrate with Google Analytics lets us track new blog posts created and the traffic that increases over time. Google Docs lets us streamline the content being created within Conductor and edited to help us crank out more content at a quicker pace and more input.

Conductor is a superior SEO platform that we use to track the success of our domains and pages, keyword rankings, and overall performance. I especially love the Keyword Performance and Explorer sections that help me keep careful track of the keywords we are interested in and discover new keywords where our content may be lacking. In our organization, the digital marketing analytics team primarily uses Conductor.

We have implemented Adobe Analytics with Conductor. This has been helpful because it allows us to see data from both platforms in one place.

Conductor has been used primarily by the SEO team. We have began training our content team to use Conductor to identify content opportunities. With Conductor we able to provide great competitor insight and market share data that is close to what I deem accurate. The ability to create dashboards that provide in-depth insights specific to your needs is also appreciated. SERP features presented on keywords also shows the available opportunity that we can target.

We have pulled Google Analytics data into Conductor. There are times the connection breaks and we are not notified until we need to check. This causes a mix-up in data and data cleanup is needed to make sense of what we are looking at.

Conductor is currently being used by our digital marketing team to help plan, research, write, and improve our SEO capabilities. It's used for many if not all of our domain properties. Since signing on with Conductor, my SEO knowledge has improved immensely, and the site's traffic that I am responsible for has followed suit.

We use Conductor for keyword and competitor research. When planning to write new content for our site, we spend a lot of time looking at different tools and resources to evaluate keywords and search intent. Within Conductor, we take advantage of the ability to group keywords together to help us refine our content strategy since we have many topics and audiences that we write content for.

We have integrated our Google Analytics and Google Search Console accounts so that we can compare our data with the information that Conductor provides. With these integrations, we are able to optimize using near-real-time data. We can also measure the success of our content changes with a better understanding of what changes were the most successful.

Conductor has been key for us in a major website migration project that is joining about 300 websites into a single enterprise site and platform. Conductor helps with URL research to support migration but it is most important in provide a picture of SEO value of our current sites and making sure we don't loose this value with our move. The platform also helps us predict for better performance and optimize the site we create. We have trained business users across our global company to use the platform to understand performance and competition. Conductor is a key partner and tool in our digital marketing transformation.

Google 360 data has been integrated...and not just for our one global platform, but for each of the sites that are being migrated so we can build current and historical views to understand the impact of migration and the opportunities for growth after.

We use Conductor as our SEO tool across the 38 countries we operate in. For each of the countries, we have an account where the digital marketers and SEO specialists of each market are working to track their performance and get insights on what to improve. We also use the DeepCrawl integration to check any technical improvements on our sites.

We're integrating Google Analytics and Google Search Console data in the tool. With Google Analytics, besides the traffic figures, we can also load in conversion data, providing extra insights into the effectiveness of our optimizations. The Google Search Console part is not that advanced, basically loading in the page URLs, impressions, clicks, and CTR.

We monitor our 16 brands for organic search ranking, crawl results and other content optimization opportunities. We use it primarily in marketing, but some other sales teams getting copied on some custom reports. The primary business requirement was to aid with organic traffic growth which it has.

We use Google Analytics, Deep Crawl, Google Search Console, and YouTube.

1. Google Analytics is best for reality-checking the total organic clicks received from searches including and outside the ones we monitor. This also helps to determine other key areas we need to expand on.
2. Deep Crawl helps analyze the site as a whole to aid in finding key areas to fix from a technical SEO standpoint.
3. Google Search Console provides impression data that is far more accurate than what's used in Google Ads.
4. Youtube provides insights into how well your video content does.

Conductor's platform is currently being used within our Digital Marketing department. However, we are encouraging the broader marketing organization to get on board to help them do some keyword research as they work on new products.

The platform helps us address many business objectives such as:

• How well do we rank for branded and non-branded keywords.
• How well does the competition rank for our keywords.
• Identify on-page optimizations we can make to our website to better our rank on Google SERPs.
• Help identify new or related keywords we should work toward ranking for.
• Understanding what type of content we should create to fulfill the needs of current and future customers.

We have integrated with Google Analytics to better marry up web traffic data from our websites to Conductor. This had helped better quantify a variety of metrics and content goals.

Conductor is currently being used by two members of the marketing team. For me, the business problem that it solves is both content creation and content optimization. We use Conductor to create content based off SEO search terms then we use the keyword function of the platform the add keyword in order for our content to perform better and be found through search results by new users. The other member on my team uses it for more advanced SEO reporting.

The integration with Google Analytics helped us better monitor which content was performing well, what needed to be optimized, and finally what needed to be retired from our site because it was not getting enough traffic. Being able to have both the analytics from Google Analytics and the keyword from Conductor in one place, greatly aided in achieving our content goals.

We are using Conductor to measure how our organic traffic is finding our website, find opportunities for content creation, and to keep a close eye on our competitors at the local level.

It is currently "owned" by the Marketing department, but we are looking to expand SEO knowledge to other departments so that they understand how it affects their business lines and scope. We are training them first on the SEO basics, and then eventually the platform.

This helps the managers in turn, educate our Agents and their clients on our strengths vs any competitor.

Event tracking to see how much "return" we are getting for leads driven from our organic traffic. This helps with content goals tremendously to help us see what of our content marketing efforts work and what doesn't.