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https://dudodiprj2sv7.cloudfront.net/product-logos/6y/bg/SNAKQ3UDNPC7.JPEGConductor, Inc.conductor searchlight | organic search can drive customers & prospects!2018-06-15T20:02:02.542ZConductor Searchlight is leveraged for execution and use primarily by digital capabilities, IT, marketing, and product teams. The data and insights are leveraged enterprise-wide to inform the customer journey and personas, prospect interests and needs, promotion impact, and application funnel stickiness. CSL is also insightful for new/incremental interests, needs, and new products. Conductor Searchlight easily integrates with platforms to gather your organic search data to help magnify and raise up insights for easy-to-see and easy-to-execute incremental growth opportunities. Conductor Searchlight eliminates the mystery of organic search visits, neutralizes the need for SEO expertise, and delivers the what, when, who, why, and how of organic search visits. Conductor Searchlight backs up their product with excellent customer service, a thorough and easy to use knowledgebase, engaging training sessions and resources, and a rapid response issue ticket system.,Evaluating our content performance has been very simple with Conductor Searchlight. The time invested and the topics chosen are easy to justify with the ease of analyzing our content performance. We're nearly able to go on autopilot because the content performance data informs the relevant teams what to tweak, what original content to create, and what is resonating across the funnel path.
Conductor Searchlight has absolutely improved our ability to measure our site's visibility. Our site has gained 35% incremental organic search visits overall, with strategic products and services pages earning nearly 100% incremental visits. In some cases, we've had dueling content with competitors and we're seeing an improvement (and a blowout) of gaining positions over our competitors.
We discovered that over half of our audience used organic search to navigate to online account management. Conductor Searchlight helped us ensure our online account management page was optimized. More than that, Conductor Searchlight delivered insights for additional high engagement content for the online account page. We were able to expand the single account management into an entirely new section of content that crossed over into marketing and prospecting acquisition funnels.
The competition module has aided in the website redesign of a product line that represents over 50% of our business. Viewing designs, messages, placement, and promotion of our competitors in Conductor Searchlight has helped organize insights and validate decisions for efficient navigation, marketing and service content placement, and other design-driven decisions.,For good reason, the configuration of business goals, value, and other complex business insights is a long process ... but it's well worth it. We're just so anxious for the easy plug-and-play capability.
Insights are weekly
Need an incentive trigger for users to log in and use the tool,10,The quality of Conductor Searchlight data is based on the quality of data inputs from our analytics platform and from our Google search console account. Both are good to go. The differentiator for CSL includes their true rank and health scores. CSL integrates the data inputs to deliver quantifiable insights for content opportunities, planning, and tweaks. CSL data within its competitor assessments are also invaluable. We've capitalized on the competitive data to improve a number of initiatives including content, website design, marketing placement, calls-to-action, and application/funnel path pages.,35% incremental traffic overall
100% incremental traffic to strategic product and service category and detail pages
An increase in content planning, resulting in 200% more content pages on our website for multiple products within different business units,The idea of a content team has been foreign to all but a few strategic marketing leaders internally. CSL has delivered the business value for headcount, expertise, marketing efforts, immediate response avenues, and more frequent meetings to discuss the best experiences for what customers are doing and searching for on our websites. CSL nurtures high engagement and collaboration, with clarity on the outcome of collaboration.,Moz, BrightEdge and SEMRush,10,10Garrick BaxterThe most efficient tool I use every day!2018-06-05T19:16:45.089ZI use Conductor Searchlight to report results to my marketing team on a daily basis. This helps us identify issues on our pages, identify competitors, identify what consumers are searching for in our line of business, and even helps establish a pattern of what will remain consistently popular, and what products may only serve a temporary purpose.,Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time.
Conductor makes it easy to identify what competitors are doing, what changes they are making, and track what they might do next.
Domain explorer provides context for what keywords people are searching for and allows me to easily add these words to content for better exposure
I can compare performance between multiple domains and find out which of our sites are performing well, what competitors are performing well and where they are lacking, and optimize content through search tracking.
I can easily put together views using workspaces that are tailored to specific parts of our marketing department. So team members don't have to wade through data that is meaningless to their position.,I would like to see a tab for the training courses in the main bar. This isn't easy to find at first.
More filters based on areas of interest/profession would be helpful
The ability to download information from workspaces into one report that includes graphs or export to powerpoint would be amazing.,10,If there were such a thing as "too much" data (there isn't), then Conductor would be the winner all around. The quality and accuracy of the data provided is essential to determining what content we need to produce that will garner the most results. There doesn't seem to be a limit to how much or how good the data provided provides.,Increased reporting efficiency
gained increased overall traffic using keyword and SEO suggestions
It gives me fresh content ideas to use on a daily basis for both social media and ad campaigns,Using workspaces within Conductor makes it incredibly easy for a beginner with the tool. They provide short, easy to use training courses directly from the platform. Very few other tools provide their own training, saving the company money long-term, and saving everyone in the department time. has provided our team a way to come together more efficiently and review what our future strategy should be. Our teams can move quickly to address issues on our pages and set up notifications for each other when necessary. This has strengthened our communication and assisted us in organizing our data in ways that benefit the entire organization.,,10,10Roxi NevinI focus on measurable results, and had awesome success with Conductor.2018-05-17T16:57:35.843ZConductor Searchlight is used across the organization to understand rankings, competition, content opportunities, and other insights. With people data, everyone wants to be ranked amongst the other big name companies: Facebook and LinkedIn. Conductor helps provide the insights and measurements for making better SEO-related decisions.,Visibility Performance - Instead of just understanding your rankings for key terms understand how that changes over time. Google algorithms, changes in SERP behavior, competition, and other factors are all important to keep tabs on.
Measuring Competition - While you don't want to drive efforts based on the competitive market, you want to stay abreast of changes.,Services - This might be too advanced right now, but perhaps down the road. What if Conductor could consume a web site, determine the market, determine what strengths it could play on, and A/B split test some changes automatically and provide those results? A system that could determine actions, test them, and incrementally promote those improvements would be worth gold.,10,I'm always about data-driven approaches and producing concrete results. I don't like waiting for results. With Conductor, I've been able to glean very concrete insights that I've acted on and found immediate or near-immediate results with - and be able to attribute those results with those changes.,I can't quote specific numbers, but rankings improved significantly and helped us meet performance objectives during a time when other acquisition channels were not performing as well.,With development teams, it's important to build collaboration through sharing information, explaining what we're trying to accomplish, and why it's important. With meaning, they're more passionate. Providing user accounts, getting buy-in, and sharing reports enable that collaboration to more easily flourish.,Moz and seoClarity,9,9Walter TurnerConductor Searchlight has much to offer!2018-03-30T18:42:11.436ZOur marketing department uses Conductor Searchlight for our DIY side of the business. My team researches content ideas and tracks keywords through the platform. We also pull analytics from the platform and utilize the dashboards and automated reporting emails. We also have a lot of existing content that we have been working to optimize with the help of the platform. Other teams use the platform for competitor analysis.,Audience Intent Explorer: we can view topic suggestions in order to create better content.
Recommendations: the platform suggests edits that can be made to existing articles for improved ranking.
Reporting: I choose to have Content Ideas emailed to me each week. It is simple to set up.,Social media: it would be interesting to see integration with facebook, instagram and twitter.
Keywords: it would be nice to automatically track keywords on both mobile and desktop without having to double up on the amount of keywords that you are tracking/being charged for.
Keyword tracking: tracking changes are only refreshed once a week.,9,Quality and quantity are very important. We have several departments within our corporate office which utilize this tool. It is a daily tool for us when brainstorming content ideas and seeing it though to creation. We want our final article to be optimized so that we are moving up in our search rankings.,Improved search ranking.
Increased integration into Google answer boxes.
Better reporting capabilities.,Our SEO and content team used to be separate however we have now changed our content focus so that the content team is primarily working on articles to drive traffic.,,10,10Carolyn HassellNot just an SEO platform2018-03-29T22:10:17.442ZWe primarily use this tool within the SEO and Content teams to help us with analyzing performance and also strategizing, prioritizing and planning future content.,Searchlight makes it easy to create a Workspace where you easily access a dashboard you have previously set-up to take the time out of having to start fresh every time you want to look at a certain category or segment of the business. You can click on a previously saved workspace, and only see what you have set up. It will also show you performance trends over time.
Searchlight makes the reporting process easy when it comes to being able to automatically set-up reports to be emailed to team members as frequently as you would like (weekly, monthly, etc.) This makes it easy and efficient to share out information across multiple teams when dealing with such a large organization.
Conductor provides the Audience Intent Explorer part of the tool which really allows us to dive in and offers suggestions around what types of topics we should be having our copy writers pitch to create new content that will also rank well and align with our overall strategy. This way we can optimize all of our articles and landing pages around a certain keyword and then also monitor performance to track how well it is doing over time.
The competitive analysis is also helpful when it comes to looking at what our competitors are doing and guiding us for areas where they may be performing really well and we should take a look.,The ability to associate multiple keywords/URL's at once in a type of bulk upload feature.,10,Never had a negative thought or experience with the quality or quantity of Conductor's data.,Conductor has helped us to identify which categories to focus on and prioritize. Due to being such a large organization, we struggle with having so much content and so much data that sometimes it is hard to know which opportunity to attack first. Searchlight has helped us stay on track and not only start to improve our search rank positions for brand focuses' each quarter, but also helped us to monitor and measure performance over time.
Definitely increased reporting efficiency and made sharing out information easy and quick.,Searchlight enables collaboration because a great content strategy really involves both teams. To ensure that the content is optimized properly from ideation to keeping it fresh, Searchlight has an Audience Intent Explorer feature that helps suggest topics to create content around. You can also see performance of optimized content and regularly stay up to date on how organic traffic is improving due to changes made.,Moz and SEMrush,10,10Somer Powell
Unspecified
Conductor Searchlight
181 Ratings
