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https://media.trustradius.com/product-logos/6y/bg/SNAKQ3UDNPC7.JPEGConductor, Inc.VersaDesk Stands Up For Conductor Searchlight2019-05-13T16:06:59.404ZCurrently we use Searchlight across 2 of our main brands (VersaDesk & GLAMMY Vanity). We use it to analyze keyword rankings for our main products and other web pages we want to make sure show up on the first page. We make adjustments when necessary based on the information that we obtain from the platform. Additionally we use it to find keywords and topics for creating new informational web pages about our products and blog posts that educate them about the life style around our products.,Keyword ranking - getting stats weekly on what keywords we are ranking for on 1st page and what the rank changes are is very useful insights that I don't even have to go look for. Wonderful that they are just delivered to my inbox.
Content Improvement Suggestions - this is great for when you know you want to keep improving but need some thought starters on where to start.
Account Success team is very hands on and informative. Having this hands on help that's essentially an extension of our team has been very helpful in getting us adjusted to the platform and helping guide us to sections of the platform we could be utilizing more. They also come up with great suggestions.,I love the platform , but there is a lot happening on each page that sometimes causes you to take moment to find what you are looking for.,10,Given that the data is mined from trusted sources and is current, I find this to be of high quality and invaluable. The amount of data that you can get from the platform is pretty much unlimited. This is extremely valuable t o how we go about creating content now that we have access to the platform. From creating new product pages / descriptions to creating our blog posts it all starts first with research within Searchlight.,When creating VersaDesk's Office Fitness product page we applied these best practices. The results have been this page having the largest increase in traffic of all our product pages and has seen a 163% increase in traffic since January 2019. Additionally all sales from our office fitness products have made up 23% of sales YTD, essentially increasing our revenue by the percent as well.,Our SEO and content team are one in the same at this time. It's impact on our content strategy is that we now create more curated content based on what customers are wanting to find and using it to answer common questions they are asking about our products.,SpyFu and DeepCrawl,9,10Rachael R. GallowayConductor Searchlight is more of a partnership than a tool.2019-03-19T12:50:34.113ZWe use Conductor Searchlight for our university website. It is currently used by our Marketing department in order to strategize our content. Previously, our website was a free-for-all without any SEO implementation. We are working to gain a competitive advantage online by utilizing our keyword research and competitive analysis as well as maintaining our site health and ADA compliance with their site analysis. Being a team of one at the moment, Conductor's customer service and access to a team whenever needed is a lifesaver. I fought leadership for over 8 months to get approval to partner with Conductor and it was well worth the struggle!,Customer Service. By far what they offer is the best. I have access to a team and their calendars. So when I need to set up a meeting I know when they are available. They are easy to talk to and help me work through any problem I might be having.
Reports. I've seen reports by some of their competitors and quite honestly wasn't sure what I was looking at. But Conductors reports can be streamlined to fit several different audiences and I can email them out (automatically) whenever I want to whomever I want, whether they are a Searchlight user or not.
Competitive Analysis. I've not done a lot of comparison with other vendors, but I like the convenient, straightforward way Conductor Searchlight shows your competitors and how they are ranking in comparison to you. You have control over your competitors and can change them when needed.,Site Analysis. Conductor Searchlight uses DeepCrawl for its site analysis. While this is a powerful tool that helps me know everything wrong with my website like - no titles, short descriptions, no Alt tags, etc - the amount of information can be overwhelming. Initially, I had thousands of errors I was trying to fix using DeepCrawl - it was difficult to know what I had corrected and what still needed to be corrected without doing another crawl. It would be helpful if there was a way to check off things that had been fixed as I was working through the list.
Conductor does a great job training. First, they introduced me to Searchlight and walked me through everything, and helped me create workspaces and set up reports. Then we moved on to the site analysis with DeepCrawl. Because I had so much work to do from the site analysis it was a while before I got back into Searchlight. I had forgotten much of the training by that point. But the team is helping me get back into the flow of things again. They are great like that!,10,Being new to Conductor, I haven't been able to fully test everything and see many results. However, in the package I've chosen, we track 2,000 keywords - many splits between our academic programs and enrollment. We have three competitors that we are tracking against these same keywords. So far, this is more than enough data for us. We can always increase our package, but for now, this is what I can manage.,Currently, I'm making a few tweaks with Conductor Searchlight's recommendations on some of our academic pages. We are already seeing a 25-35% increase in traffic to some of those pages. At this point, we equate traffic with potential applicants.,Learning all that Conductor has to offer and the way in which it works, we are considering changing our whole approach to content strategy and making it a more centralized effort. Otherwise, the decentralized method we currently have could negate the improvements we're working to make. This will be a slow change - but Conductor has helped us realize the greater need for these changes.,BrightEdge,10,10,1Misty McMillanDelighted with Conductor Searchlight2019-07-02T23:52:15.540ZOur content team uses Searchlight to form the basis of our weekly editorial calendar. The technical site auditing tools have proven invaluable to our Web team for the ability to easily identify on-page technical SEO issues. The regular calls with our professional services team, where we discuss not only high-level concepts, but also proactive recommendations, are also extremely helpful.,Keyword word analysis: The keyword tools enable us to identify topics that our audience is actually searching for.
On-page auditing: We can quickly identify technical issues.
Professional services: We particularly enjoy working with Conductor's professional services team to form the basis of our SEO strategy.,ROI takes approximately 9-12 months.,10,The quality of data is outstanding and guides both our SEO strategy and weekly content strategy. We appreciate the ability to easily identify what our audiences are actually searching for and the problems that they are trying to solve. The quantity is also sufficient to drive our broader SEO/website strategy.,It's improved the number of keywords ranking.
Improved brand equity.
It reduced the time spent on creating editorial calendars.,We are able to easily identify topics that should guide our content strategy using Searchlight.,,10,10Matthew MayHelps us make strategic decisions while making my job easier!2019-01-26T20:49:16.047ZConductor is being used by practically everyone in the marketing department. Everyone from our copywriter to our digital marketing specialist has greatly benefited by using Searchlight. On my end, this solves the issue of reporting and creating workflows for the team. Searchlight combines the reports all into one place with a weekly report which I can just forward off to the leadership team. These reports have made it easy for me to analyze our current performance and make business decisions based on the data. Our copywriter and communications specialist use it for content analysis and looking at the content gaps on our site. Our digital marketing specialist uses it to enhance our web pages for SEO best practices.,My favorite part of Searchlight is the reporting features. I can't speak highly enough of the reporting. Before Searchlight, we didn't have much visibility into how our efforts were affecting our site traffic and rankings, but now, showing the leadership team that the marketing team is doing a good job is easy! I just forward our executive team the weekly reports and they seem to love it too!
The account management team has been beyond helpful throughout the entire engagement. They have been responsive to all of our needs and questions even after our account was set up. Their expertise is beyond valuable and they help us think creatively on ways to use the platform we aren't currently using.
One of the best parts of Conductor is the ease of use for users of all experience levels. We have beginners and experts using the platform alike and it seems to be a great fit for everyone.
Conductor's Explorer feature makes it easy for us to develop new content. Before we were manually searching for topics to write about, now it's easier than ever.,We track backlinks every week for our executive team, Conductor doesn't have an easy way right now to find this information. However, our account management team has been fantastic and has been providing this information for us every week.
Getting set up in Conductor is time consuming and takes some effort internally, but is primarily done by the Conductor team. It may be worth having longer strategy sessions with the teams for a shorter implementation time.
Market Share only shows your market share within your tracked keywords. I think it would be beneficial to see how we rank against our competitors on keywords we're not tracking. This may expose some keywords we're not tracking that we should be tracking.,10,The quality and quantity of data is incredible. We've never had so much data to analyze and make business decisions off of. We've been on the platform for a few months and there's already been a significant benefit from the data we've seen. If we didn't have the data, we wouldn't have anything to base our SEO strategies off of. We look at the data every week and have team meetings to keep a check on our efforts and strategy.,We've seen an increase in our SERP rankings even in the short time we've been on the platform. Our leadership team cares about our rankings the most, so they are very pleased we made the move to Searchlight.
We've noticed plenty of errors on our site that previously were not detected, we made those changes and have seen an increase in web traffic.
With the increased reporting efficiency, I've been saving at least 1 hour of my time every week when sending reports to the leadership team. I no longer have to go searching from platform to platform to find answers, they're all in one place.,Our digital and content teams work very closely together since switching to Searchlight. The content team now has more artillery and data to determine our gaps, what our customers are searching for, and data trends. Our digital marketing specialist and content team work together to develop new content segments, target different verticals we haven't focused on with our content.,,10,10Kelsey MagiltonConductor Searchlight is a great enterprise tool, for the heavy user who doesn't want to compromise.2019-05-13T22:31:55.044ZWe use Conductor as our Enterprise SEO tool, which we leverage for keyword research, page rankings, competitor rankings + domain research and as our all-in-one SEO platform.,Keyword Research
Competitive Domain Research
SEO Performance Report,Integrated site audit functionality
Integrated backlink research tools,9,Quality is great, Conductor pulls from SEMRush which is regarded as the best data in the business. Quantity... the # of keywords is a big part of the pricing model.,Leverage Deepcrawl for Site Audit - leads to better on-page optimization & ensure proper site indexation
Competitive Domain Research
Drive more organic traffic,The new Content Brief is an exciting tool. Now... that's a gap.,BrightEdge, SEMRush and Moz,10,10Mike TongwarinASME Loves Conductor!2019-05-13T16:57:30.557ZWe use Conductor mostly in marketing and for content, though there is an organization-wide effort to expand SEO.,The platform is so easy to use and understand
The support is incredible -- I can reach out to any team member and get a clear answer to my question; our regular calls are also really helpful
Conductor takes feedback VERY well; I remember seeing some things in development now that came from the NorthEast User Group,This is wildly specific, but I'd love some automatic custom reporting
Within the workspaces too, I'd like a cleaner integration with Google Docs/Sheets,10,Excellent to both. I feel like I'm getting real, raw data that's packaged in a way that's easy to understand,SEO is actually CONSIDERED at this point during the content ideation process,Our content team is using Searchlight regularly during content ideation and to track how content is doing.,10,10Megan LundgardhConductor Searchlight Highlights2019-02-23T02:15:34.885ZConductor Searchlight is used to monitor our website's content and keyword performance and allows us insight into trending terms in order to best adjust our content creation strategies. The website shows recommendations and other related terms that allows us to pick and choose how to utilize the results based on the competition of that topic. Searchlight also features seamless integration with Google Search Console and Google Analytics. To complement this, the site has a built in workspace and reports function that ensures that your entire team has simultaneous access to the same perspectives on the industry.,The Managed Services team provide amazing communication and show that they are just as invested in your success. Their insights help tailor how to use the site and best develop your site.
The Searchlight program is easy to use and the training program to help you get integrated is great and works around your schedule.
Competitor insights allow you to create a strategy that is best tailored to tackle industry issues.,There are discrepancies in MSV between different sites. Currently unclear if this is an aggregate score or gotten through a different method than Ahrefs and Moz. While this isn't a crippling issue, we supplement our decisions based on other sources.
It would be nice if we would specify the columns we download on the keyword bulk updater and add MSV and rank changes to the columns. Again, a very minor issue.,10,Searchlight allows you to track main keywords all the way to long tail keywords that would allow you to better help customers get to where they need to go. This is quite important to our industry as there are many common words with associated nouns that go in and out of public interest. Google Search Console and Google Analytics integration allows you to have all of the information you need in one place. Being able to stage all of our information in one place and prepare it for presentations is great to better inform my management team of industry changes. The ability to track current site errors and fixes is great when working with my team to continually improve the site.,It's a bit too soon for me to adequately answer this question, as we have recently changed platforms and are currently working on our overall site authority.,As I've mentioned before, having a single localized site for all of our data is amazing for making sure that the entire team is up to speed on changes in the industry.,10,10Alden Joseph AmbrocioConductor Searchlight should be Search Heavy! Always looking for more insights!2019-01-26T20:56:15.146ZI use Conductor Searchlight to provide insights into how the search engines view my site as far as an authority in my space, but also to gain insight into what my competition is doing. I also integrate GSC & GA to get an all-in-one overview of my website and my efforts in gaining SERP space and view my market share vs. my competitors.,The Content Performance tool allows me to view what effect my content is having on my site and what pages are being viewed, clicked on and interacted with the most.
DeepCrawl allows me to view my site as an engine would and points any issues that I need to address immediately on a monthly basis
The Managed Services team is spot on in helping me see other issues that I may have missed in my study and is always willing to provide some help in other aspects of job.,I feel that the paid & organic optimizer section needs some work to help with the research, needs to be a bit more functional I believe.
If there is a backlink tool, I have not seen it. It is something I would definitely like to use.
A social SEO optimizer would also be of some great help.,10,The quantity of data is very important, for my purposes, as it allows me to perform a deep dive into all aspects of my website so that I may see different aspects of the various pages of my brands and other sections. The quality is extremely spot on because the way that the engines are constantly changing the quality allows me to see some different insights into how they are being perceived in the SERPs.,We have driven more organic traffic to our website
Our pages have become more relevant in the SERPs and allows me to see how visitors react to my content.
Our SEO efforts have increased since Managed Services has performed an audit and identified issues that we needed to address and correct.,Our SEO and content teams have been able to identify keywords that we can incorporate into our website to help drive more visitors and provide a relevant page to the engines. The development of content and SEO has allowed us to integrate the most effective way as far as content, TITLE, Meta Descriptions and other information that can help the website move in the SERPs.,Ahrefs Site Explorer, BrightEdge and SEMRush,10,10Vincent TotinoGreat Platform2019-02-11T19:40:04.454ZThe application is used in many ways but I use it to optimize our website. My duty is to optimize the website in order to have a better presence on the internet and visibility across major search engines.,Great Recommendations.
Useful graphs to show how the website has changed.
Generates useful reports for managers.,Learning Curve.
Can be intimidating if you know nothing about SEO.,9,Improve search rank.
Responsive reporting.
Great customer support.,9,10Jesus Diaz-BarrigaDrastically Improved Our SEO Efforts & Content Creation2019-01-26T20:46:45.273ZConductor Searchlight is used by the marketing team at my organization to help with SEO efforts and content creation. Before using Conductor, there were many things we had to track manually when it comes to keywords and different content performance. Now that we have implemented Conductor, we are able to track all of our SEO and content performance in one platform and it has helped make our lives easier. Conductor's platform is incredibly easy to use and creates easily digestible reports that we are able to send to leadership or other employees who may not be as familiar with the software as the marketing team is. Conductor has helped our team automate how we track our company's SEO efforts and has changed the way our team operates for the better!,The Explorer feature is a great resource for me to use whenever I am creating new content. Conductor allows me to go in and search keywords to see if the content I would like to create is popular among searches and tells me if this is something we should be focusing on or not.
The Content Performance tool is a great resource for me to use whenever I am managing and creating new content. We always want to make sure that we are creating new and exciting content that is performing well on our site among customers, and the Content Performance tool lets me see which pieces are doing well and which pieces are not. This tool also shows me the organic performance of our content over time and allows me to track that as well.
The Keyword Performance tool is also a great resource to use whenever I am looking to create new content. The "Striking Distance" and "Dropped Off First Page" features are great resources for me to use to see which content I need to focus on to gain traction for different keywords.,I think the content map feature has a lot of room for growth. The content mapping feature is a great feature but I think there should be an easier way to edit the content within the map once it is already created and segmented. It would be nice to be able to drag and drop pieces of content into different stages of the buyers journey within the map.,10,Using and receiving accurate data is very important to our SEO strategy. Conductor's data has been very accurate for our company so far, and we have not had any issues with their data. All of Conductor's reporting is very clear and easy to understand and helps break down complex data into easily understandable reports.,Conductor has helped us track out search rank position and has made our SEO efforts much faster and more responsive. Our entire team has created reports that we are sent weekly and it has streamlined our processes.,As someone who works directly with content, Conductor has created tons of collaboration between our SEO and content team. Our content team is now able to log onto Conductor and track content as well as search for new, relevant topics to cover to help increase our rankings and organic traffic for our site.,SEMRush,10,10Verified UserGreat tool, great people...UX needs some love2019-05-13T16:20:07.946ZWe're currently using Searchlight to help with technical SEO updates, monitor rankings, conduct keyword research, and measure content performance.,The customer success managers are incredibly helpful in terms of bridging the gap between using the platform and our firm's specific use cases and strategy.
The platform is quite comprehensive and offers the customer a lot of value in one tool.
Reporting and workspace options are quite robust.,With so many features, the tool can be difficult to use on a regular basis.
There have been recent changes to make the navigation more intuitive, but there still is some room for improvement.
Could be some better training options for using new functionality and refreshing on old functionality and workflows,8,There's some room for improvement where Google data is concerned. Would like to see a better integration.,We're still trying to show the impact that SEO has on the bottom-line.,SEO has great tools for our content teams to leverage. They've made it easier to know where to go based on your role by changing the navigation and having role based user permissions.,BrightEdge,6,7Verified UserSearchlight Review2019-05-13T16:17:27.751ZCurrently I am using Searchlight to help optimize our content creation process -- searching for keywords that clients and prospects in each of our industries are using. Also use it for recruiting purposes.,Searchlight has been among one of easiest keyword search tools to use (more user-friendly than other platforms)
Range of analytics for keyword selection; insights offered
Customer success manager Shiza has been very helpful in walking us through new platform features,Creating new worksheets for grouping together site analytics has been challenging,9,The data has been particularly useful for us, particularly in areas where Conductor assists with competitor analysis and determining how crowded a particular search space or industry is.,We've driven a significant amount of organic traffic to our website in the last three months alone thanks to our CSM and new SEO strategy. Hiring a part-time SEO content manager has also helped with this success,We're continuing to work on building the relationship between our SEO strategy and thought leadership/business marketing teams for content creation (this has been a challenge but it's a work in progress).,,8,10Verified UserGreat SEO Platform2019-03-07T16:02:52.310ZWe use Conductor in the Marketing team for SEO optimization on the web team, making strategic decisions for paid advertising campaigns, and gathering insight into how our YouTube channel is performing as we're growing and expanding video into our digital marketing strategy. Conductor is used in a variety of ways in our business!,An all in one solution.
Helpful for insights into many decisions for paid advertising campaigns.,Going through the on-boarding and training process in Conductor takes some time, just because the platform is very in-depth.,10,The quality has been great so far in my experience. I really only use it for a couple of aspects of the platform (keyword analysis and Youtube video performance). However, I know others use it for SEO site wide and for the datto brand across several products and company websites.,It definitely has helped our search rank position.
Helped with our paid rank position on keywords we don't rank organically on.,It's helped us monitor SEO traffic to content that we currently have, as well as deciding which content (ebooks, blogs, new pages on the website, webinars, etc) we should create or refresh so that we can drive more qualified traffic to our website and generate more business and revenue overall.,8,8Verified UserSearchlight is a dream!2019-05-13T17:17:54.641ZWe use Conductor to help drive more organic search traffic and to support our marketing campaigns.,competitive data
keyword metrics
rank comparison data,more help support options within the program
organizing the data in a more intuitive way
more explanations about some of the metrics,8,The quality of the data is very high and I trust the integrity of the data. That's really important as we wouldn't want to waste our marketing budgets on bad or incorrect recommendations.,Our Google rankings for certain search terms has shown a significant increase
Organic search is one of our fastest growing marketing channels
We used this data to successfully help refine and optimize our marketing campaign strategies,We are just really ramping up our SEO efforts but so far the insights and data we get from Conductor has helped our content team tremendously.,7,7Verified UserConductor makes my job easier2019-05-10T14:08:10.637ZWe use searchlight for SEO research and rank tracking. It is used mostly by our SEO team but also in some capacity by all of our marketing team.,Identifying the content opportunity.
Rank monitoring and alerts in changes.
Innovative technology (launches updates often).,I would like to see downloadable PDFs or more ways to share information found within the platform.,8,Very good. We are satisfied with the quality of the data.,Increased search traffic
Increased audience relevance,Our customer success manager has helped integrate SEO across our team. Our content is now largely SEO driven.,BrightEdge and SEMRush,8,9Verified UserNeed winning SEO? Look no further. Conductor is TOPS!2018-12-17T17:35:18.725ZIn our current setting, we're utilizing Conductor Searchlight to better understand not only our current ranking on SERPs, but also to better understand our competition's standings on various SERPs. With this data, we're able to craft better content, develop better strategies, and make a deeper impact in our market. Being a home builder, we are constantly battling major national brands, but we also can't forget to track other more localized competitors; Conductor Searchlight helps keep us up-to-speed on who our biggest SEO competitors are and how to best grow our strategies to take them on.,The customer support team is absolutely the best in market. There's no other SEO organization that cares for its customers like Conductor.
Data is extremely easy to read. There's no confusing jargon to try and learn; relevant terms are kept clear, concise, and understandable. If you're not sure what something means, Conductor is great about teaching!
The data provided is so robust, yet isn't just "fluff." A lot of companies throw in things that sound really cool, but don't ultimately help you move the needle. Conductor keeps things relevant and on-task, leaving the "filler" to others.,Weekly or bi-weekly recurring calls with the account team would be nice. I'm sure this is probably possible, but we haven't pursued it as intentionally as we should, based on our current workload. They're always available when we have any questions or needs.,10,Content from Conductor is the most dependable out there; not only do they have their own proprietary software for SEO strategy, they incorporate real-time data directly from the top sources available. The way they've carefully crafted their abilities and presence is a direct testimony to how seriously they take themselves and their commitment to providing nothing but the best.
I know I can count on the data from Conductor Searchlight to always be timely, relevant, and accurate 100% of the time.,We've been able to better understand where our own web properties aren't optimized properly; it's also helped us strategize growth opportunities for next year, better understanding what areas we need to focus on as we add pages to our inventory.
It's helped us identify key players in our space, discovering new competitors we didn't realize were "winning" as well as they are, and also seeing how we measure up against the competition we already knew we had.
Conductor Searchlight has been a great tool for helping improve the quality of our company blog and other social content.,Being an extremely small team, we're able to hit the "heavy stuff" quickly and effectively, instead of having to spend a lot of time figuring out "What's our biggest need, and how do we approach it?" With each member of our Marketing & Traffic team wearing multiple hats, Conductor serves up the best info in a clear, readable way that is easy to share and understand, regardless of how well another team member "speaks SEO.",,10,10Brian CrumConductor Drives The Train of Success!2018-10-30T19:06:34.382ZOur team primarily uses Conductor Searchlight to monitor our content performance and to optimize our existing content with keyword suggestions. On a day-to-day basis, it is utilized by our marketing and website strategy team.
It solves several of our business problems. However, it is primarily used to help optimize our 2,100 product catalog with new keywords to aid our organic search results.,Customer Success - Every single interaction we have had with the customer success management team has felt seamless and productive.
Product Features - There are almost too many to feature. Whatever your strategy and set of objectives may be. There bound to be something in Searchlight to help you meet your end goals.
Ease of Use - The Searchlight interface is incredibly easy to pick up and use right away. The learning curve is not very steep and it caters to all SEO familiarity levels.,Frankly, the only thing I can think of us is that our team is too small to take advantage of all the features within Searchlight.,10,The data quality and quantity are both ideal for what our company needs. The sheer size and scope of the data allows us to take a macro-level 30,000 foot view at our business. Likewise, it allows us to further drill down to a very micro-level issue we're having with an individual product line.,For us, our organic search engine results and rich snippets have increased substantially in the short time we have used Searchlight.,Our team is very small and our SEO/content workflows overlap heavily. This is where Conductor Searchlight acts as an "extra" team member. It enhances, clarifies and multiplies our efforts of what we already do, manually. Our content strategy has essentially remained the same as before we got Searchlight. Only now, we are getting twice the results with half the effort.,,10,10Shawn RichardsonConductor Searchlight strikes the perfect balance between tool and partner2018-10-04T19:42:25.678ZConductor Searchlight has quickly become an essential tool for team members across our organization. Because of the versatility of the platform, teams with different objectives and areas of focus are able to leverage the data in ways that cater to their unique objectives, while being able to collaborate with other teams within a consistent framework. Our Content team is able to conduct audience and keyword research, our Product Marketing team is able to analyze and compare content segments to identify top performing products, and our Paid and Organic Search teams are able to quickly point out areas of light or overly saturated keyword coverage and create a more efficient search strategy.
Overall, this allows our organization to streamline our optimization efforts within one unified platform, which cuts down on inconsistencies, simplifies execution and reduces reliance on multiple technologies.,The Explorer tool integrates with multiple keyword databases, so the results are more comprehensive and representative of the true search landscape. It also provides important insight into the environment that surrounds the keywords or topics you search for, such as the stage in the customer journey that keyword best fits or the level of competition within the SERP that you can expect to go against. These are valuable features when determining which keywords to optimize your content for.
Knowing where you stand in relation to your competitors is important for understanding your path for growth, and the Market Share and Rank Comparison features within Conductor Searchlight allow you to determine the areas you dominate and areas of potential opportunity at a granular level.
The reporting feature allows you to quickly and easily compile notable performance shifts and disseminate these shifts to your team, along with analysis and relevant context. Keeping the larger organization abreast of your efforts allows everyone to benefit from the optimizations you make, and Searchlight makes this process easy.,I truly enjoy this platform. There was a learning curve when I first began using Searchlight, but the excellent and well-organized training sessions that Conductor provides alleviated the stress of mastering the technology.
Conductor has a massive suite of features, and depending on the needs of your business, you may or may not need all of these features. Identify the key areas of support that you are looking for, and work with the sales team to customize a solution that works best for you.,10,Conductor Searchlight has the benefit of having both a massive keyword database and integration with trusted resources like SEMRush and Deep Crawl. This allows our organization to fully trust the data that we obtain from Searchlight, and we can be confident that we are utilizing the most complete data as we make our optimizations. This is vital for the reliability and success of our content and SEO strategy.,The Recommendations tool has helped our organization to quickly and easily identify the quick wins that we can implement to influence our rankings, as well as those longer-term optimizations that we can integrate into our future efforts.
Conductor Searchlight has several avenues for measuring ROI and identifying the potential financial impacts of specific optimizations, which is excellent for presenting comprehensive business cases to key stakeholders.,By providing a single platform that allows for research and measurement, our Content team and our SEO team are able to collaborate throughout the optimization process. As Content conducts audience and keyword research, those keywords can be tracked and measured by our SEO team, and key metrics can be followed to observe performance. This workflow allows the teams to remain in sync throughout their individual projects, which cuts down on miscommunication and redundancies.,BrightEdge,7,10Cameron MuirConductor Searchlight Platform - More than just an SEO Tool2018-09-10T17:23:55.945ZSearchlight's platform is easy to use and set up for clients. Currently, the SEO department leverages Searchlight for keyword rankings, reporting, competitor data, content marketing and more. The data it provides helps in making strategic decisions on how to improve our client's SEO campaign, increase brand awareness and revenue, leads, etc. Searchlight integrates with Google Analytics and Google Search Console to help tie back all the data in one platform and integrate it into monthly SEO reports for example.
Their customer service is top notch and easy to use. Their chat feature provides support when you need it. Their staff is very helpful and if they don't know the answer, they always follow up with me on the same day.,Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.,Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
I think additional SEO tools should be added to Searchlight to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Searchlight
Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.,10,I value Conductor's data and rarely see any anomalies between the data and what I'm seeing in the search engines for example. I often use screenshots from Searchlight's platform in presentations and then go to Google to perform the search. While they are sometimes a few positions off, the data is pretty much on target. This is extremely important since we can tell clients their keywords are ranking on page one of Google however if the client is searching and not seeing it, this could negatively impact the confidence our clients have in our work. Of course there are times for reasons such as geo-targeting for example where rankings could differ, we would explain this to our clients.,Our customers see the positive difference in keyword rankings and in turn see visits increase to the website, more phone calls or orders for example. Depending on the vertical of course.
We leverage Searchlight in business development presentations and many prospects are familiar with the platform.
Reporting is easy to set up and provides a clear picture on performance from the start of an SEO campaign to current day.,The content performance and explorer features allow us to look for new and relevant topics to write about for our blog articles or any other pages that are being added on the website. Having these features has had a positive effect on aiding our writers to research topics, gain insight and determine if the topic is something that should be written about.,,10,10Vito AltamuraBest of the Breed for Enterprise SEO Platform Selection2018-12-20T18:06:52.028ZWe use Searchlight for just about everything we do with SEO/SEM: competitive analysis, keyword research, keyword performance, content performance tracking and reporting, SEO dashboard, technical SEO, link opportunity research...etc. I also worked with Conductor's customer success manager closely on ad-hoc reports, SEO campaigns, root cause analysis...etc.,The onboarding process was very well organized. Within a month we finished the training for the core team members, had an SEO dashboard completed that covers all important reports that we needed, keyword selection was done, keyword groups and content groups were done. We started rocking and rolling now.
After the onboarding process, we start engaging with the customer success manager to work on SEO operations. We had a few high priority projects/campaigns that required some assistance from the customer success manager. He was very patient and share many good ideas and tools that I could use to do the job. He even ran the extra mile to help me run some ad-hoc reports to get the data that I was looking for.
The insight stream is very helpful to keep me alerted to the ups and downs of our SEO performance.
The content performance annotation is instrumental for me and the web team to stay on track with the website changes and SEO performance.
Most of the reports allow me to drill down to the details. That is extremely helpful for us to deep-dive into the data. It is like having all data at my fingertips.
Conductor Searchlight has the live chat support that you do not see from other vendors. It is very helpful and very convenient. Whenever you run into question about using the tool help is just one click away.,The insight stream has much good insight every day. It is hard to keep up with it. Currently getting a weekly digest only. I would like to be able to set up a daily email alert.,10,We used to rely on Google search console to report some key data, such as impression and click through. However, Google will only keep the data for a few months. It was impossible to trace the historical data too far back. Conductor is able to download the data locally. Now with Conductor Searchlight, we can keep the data for much longer. It is important for us to identify schematic related keywords. I had used several other tools to do keyword research, and I found Conductor's data has the best quality.,One of my top priority projects was to improve our pages for a specific high-value keyword for the industry. I worked with the customer success manager brainstorming ideas. We worked on the game plan together. He had many good suggestions and taught me to use different tools for some specific tasks. We had the game plan completed and started to execute. Within a few weeks, I saw the ranking of our content was turning around and improving
Link building is an important part of our SEO strategy. Our contract with Conductor bundles with a tool called LinkResearchTool. Our customer success manager took the time to train me how to use it, and recommended the features that can help us to achieve what we were looking for. We used it to do competitor analysis and link opportunities identification. He also provided some good suggestions about how to implement. I found it very helpful.
I found Conductor's insight stream was really helpful. Several times the insight alert help me catch the opportunities that I may have missed or alerted me to the thread that I should not miss.,Content is key to our SEO strategy. It is very important to collaborate with extended team members, such as product marketing, social media, writers, PR...etc. However, our extended team members do not necessarily have the same understanding of the value, function of SEO and how they can contribute and make an impact on our SEO strategy and the company's revenue. We are still working on it. To begin with, the collaboration with the team and data is a very important tool. Conductor Searchlight has many good reports that I can use to show and compare ourselves and our competitors. It shows the SEO work we have done and how it impacts our lead generation effort.,BrightEdge, SEMRush and Moz,9,9Daniel ChanConductor Searchlight guiding a transportation company.2018-12-19T17:44:29.287ZConductor Searchlight allows me to successfully manage our online presence with ease, track a large amount of keyword data, and assist our content team with development of engaging assets . As a one person SEO, Conductor has made my efforts towards search rankings more efficient and effective.,Easy to navigate dashboard that turns complex data into digestable and actionable information.
Automated and customizable workspaces that make annual reports a breeze.
Being able to easily explore what content topics are trending or related to pieces you already developed.
Our bi-weekly strategy calls are both fun and extremely helpful.
World class customer service. I cannot explain how amazing this company is.,Ability to filter out non feasible recommendations (adding a long tail keyword to your blog home page URL for example),10,Our content strategy has been enhanced by Conductor immensely. Topic recommendations and content performance are integral to our marketing.,Increased overall efficeny of SEO efforts
Streamlined reporting
Provide actionable information for content strategy.,Conductor is now integral to our content strategy. We use topic recommendations, keyword tracking, buyer personas, and content performance regularly,SEMRush and BrightEdge,10,10Aaron ZimmermanA little set up goes a long way2018-12-17T17:45:35.155ZOur main goal was to boost organic traffic year over year and Conductor was incredibly helpful in doing so. We utilized the basic weekly wins/losses report that was set up by a Conductor employee in order to identify areas we could improve our search engine optimization. In addition, we were also able to go into the recommendations section when we had some free time and improve the content on random pages.,Reports are incredibly easy to read
Competitive analysis through Conductor is addicting!
All Conductor employees I have interacted with have been extremely helpful and kind.,Recommendations are not always helpful/accurate.
There are so many features, it's hard to keep track of.
Sometimes features are renamed and hard to find.,10,Ranked searches have increased by over 10,000
Organic traffic has grown 8%
Reporting efficiently increased tremendously,10,10Calton MontoyaA great SEO platform, guidance needed2018-12-17T17:40:39.146ZConductor is primarily used by the Marketing Team's SEM specialist, with weekly reports going to Marketing & LOB leadership. The platform helps us quickly decide which pages to optimize (we have a website that hosts more than 800 pages) so we can be easily found on search. It also helps inform some of our paid search strategies.,Robust reporting that is easily customized
Excellent competitor reporting that is a must-have
Depth and breadth of information,The on-boarding process is less than ideal. We were on-boarded in an off-schedule manner, meaning that we had certain meetings go out of order. I do NOT recommend this approach as it had our team confused and we lost valuable time
Only use their managed services team if you have to. We did, as we were down an SEM specialist at the time, but we were rushed through the implementation, rushed to make decisions, and rushed to be off-boarded. The least positive experience with the team.
While the depth and breadth of data is positive, it can also be a negative as it is overwhelming, especially as the team is first getting up and running.,9,As mentioned in the previous section, at this point in our implementation, we are receiving more information than data from Conductor. While the insights we receive are prompting us to check landing pages and help us with prioritization as we're going about our day, we're interested in using the platform as we embark upon a complete website redesign. The data collected from Conductor will help shape our direction in terms of site architecture and technical SEO.,Conductor has helped us efficiently prioritize daily SEO tasks and has helped reduce resource inefficiencies
More accurate reporting on SEO efficiencies
Beginning recommendations for new site architecture as we embark upon a website redesign,Conductor hasn't yet had an impact on our content team -- but we were very aligned ahead of implementation.,,8,5Romy RibitzkyBest Vendor I've Ever Worked With (Seriously!)2018-11-07T22:30:01.828ZWe use Conductor organization-wide, though we're still educating and implementing it within some departments and business areas. As we build a new site, we're using Searchlight primarily to evaluate and update old content, and going forward, to create SEO-friendly content from the start.,Everyone I've worked with at Conductor has been kind, friendly, and genuinely happy to help. They make sure you understand the tool and what it means without dumbing it down -- no matter the level you're at. I know that's not specific to Searchlight, but I have to shout out my team! AJ, Mike, and Derek especially.
Searchlight itself is intuitive and easy to use -- the graphics are pleasant and get the point across, which can be hard when you're looking at a lot of data. Someone is always available to help if you don't understand something. I love that I can organize data into work spaces, which can be easily shared with higher-ups who need to digest information fast.
Also not specific to Searchlight, but rather Conductor itself: I was recently invited to a session for "power users," where we were able to talk directly with product designers about what's coming down the pipeline, and I felt that our feedback was really listened to. Decision-makers wanted to hear what we need, and I believe they'll implement it.,The only thing I could criticize is that SEO in general can be really hard for non-technical employees to grasp, and there's not much in the way of very very basic information -- Searchlight assumes you have some knowledge.
I would also LOVE if Searchlight had premade, customizable templates for data (right now I get that from my team) built in.,10,Unfortunately we're in such a state of flux with the new website being built from the ground up, and incorporating SEO, that hard numbers are less of a priority.,We're slowly but surely optimizing the content on all our pages, and hopefully as we move to a new site (Conductor is doing the migration too!), creating and updating new, SEO-friendly content.,,9,10Megan LundgårdhGreat SEO Tool!2018-10-22T21:09:36.361ZWe needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts. As the one person who uses the platform internally I feel like it's a valuable tool for raising visibility in a very competitive section of the web.,Prioritize Pages to Optimize
Generate Reports
Gain competitive insights,I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.,8,The quality of the data is very good. This is an important piece of our content strategy, as it is critical to forming what types of content we're investing in putting on the website.,It's made SEO efforts faster and easier
We have made organic traffic the number one driver of traffic to the website over the past year.,Our web agency has their own content team, but the shared access to the tool allows for another layer of research and is another data point that can be accessed as we assess what content we're going to be working on. This helps also when comparing what our competitors are ranking for, and we can see if we're in striking distance for that particular content.,BrightEdge,9,9Marc Ziccardi
Unspecified
Conductor Searchlight
232 Ratings
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