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https://dudodiprj2sv7.cloudfront.net/product-logos/6y/bg/SNAKQ3UDNPC7.JPEGConductor, Inc.Conductor Drives The Train of Success!2018-10-30T19:06:34.382ZOur team primarily uses Conductor Searchlight to monitor our content performance and to optimize our existing content with keyword suggestions. On a day-to-day basis, it is utilized by our marketing and website strategy team.
It solves several of our business problems. However, it is primarily used to help optimize our 2,100 product catalog with new keywords to aid our organic search results.,Customer Success - Every single interaction we have had with the customer success management team has felt seamless and productive.
Product Features - There are almost too many to feature. Whatever your strategy and set of objectives may be. There bound to be something in Searchlight to help you meet your end goals.
Ease of Use - The Searchlight interface is incredibly easy to pick up and use right away. The learning curve is not very steep and it caters to all SEO familiarity levels.,Frankly, the only thing I can think of us is that our team is too small to take advantage of all the features within Searchlight.,10,The data quality and quantity are both ideal for what our company needs. The sheer size and scope of the data allows us to take a macro-level 30,000 foot view at our business. Likewise, it allows us to further drill down to a very micro-level issue we're having with an individual product line.,For us, our organic search engine results and rich snippets have increased substantially in the short time we have used Searchlight.,Our team is very small and our SEO/content workflows overlap heavily. This is where Conductor Searchlight acts as an "extra" team member. It enhances, clarifies and multiplies our efforts of what we already do, manually. Our content strategy has essentially remained the same as before we got Searchlight. Only now, we are getting twice the results with half the effort.,,10,10Shawn RichardsonConductor Searchlight strikes the perfect balance between tool and partner2018-10-04T19:42:25.678ZConductor Searchlight has quickly become an essential tool for team members across our organization. Because of the versatility of the platform, teams with different objectives and areas of focus are able to leverage the data in ways that cater to their unique objectives, while being able to collaborate with other teams within a consistent framework. Our Content team is able to conduct audience and keyword research, our Product Marketing team is able to analyze and compare content segments to identify top performing products, and our Paid and Organic Search teams are able to quickly point out areas of light or overly saturated keyword coverage and create a more efficient search strategy.
Overall, this allows our organization to streamline our optimization efforts within one unified platform, which cuts down on inconsistencies, simplifies execution and reduces reliance on multiple technologies.,The Explorer tool integrates with multiple keyword databases, so the results are more comprehensive and representative of the true search landscape. It also provides important insight into the environment that surrounds the keywords or topics you search for, such as the stage in the customer journey that keyword best fits or the level of competition within the SERP that you can expect to go against. These are valuable features when determining which keywords to optimize your content for.
Knowing where you stand in relation to your competitors is important for understanding your path for growth, and the Market Share and Rank Comparison features within Conductor Searchlight allow you to determine the areas you dominate and areas of potential opportunity at a granular level.
The reporting feature allows you to quickly and easily compile notable performance shifts and disseminate these shifts to your team, along with analysis and relevant context. Keeping the larger organization abreast of your efforts allows everyone to benefit from the optimizations you make, and Searchlight makes this process easy.,I truly enjoy this platform. There was a learning curve when I first began using Searchlight, but the excellent and well-organized training sessions that Conductor provides alleviated the stress of mastering the technology.
Conductor has a massive suite of features, and depending on the needs of your business, you may or may not need all of these features. Identify the key areas of support that you are looking for, and work with the sales team to customize a solution that works best for you.,10,Conductor Searchlight has the benefit of having both a massive keyword database and integration with trusted resources like SEMRush and Deep Crawl. This allows our organization to fully trust the data that we obtain from Searchlight, and we can be confident that we are utilizing the most complete data as we make our optimizations. This is vital for the reliability and success of our content and SEO strategy.,The Recommendations tool has helped our organization to quickly and easily identify the quick wins that we can implement to influence our rankings, as well as those longer-term optimizations that we can integrate into our future efforts.
Conductor Searchlight has several avenues for measuring ROI and identifying the potential financial impacts of specific optimizations, which is excellent for presenting comprehensive business cases to key stakeholders.,By providing a single platform that allows for research and measurement, our Content team and our SEO team are able to collaborate throughout the optimization process. As Content conducts audience and keyword research, those keywords can be tracked and measured by our SEO team, and key metrics can be followed to observe performance. This workflow allows the teams to remain in sync throughout their individual projects, which cuts down on miscommunication and redundancies.,BrightEdge,7,10Cameron MuirConductor Searchlight Platform - More than just an SEO Tool2018-09-10T17:23:55.945ZSearchlight's platform is easy to use and set up for clients. Currently, the SEO department leverages Searchlight for keyword rankings, reporting, competitor data, content marketing and more. The data it provides helps in making strategic decisions on how to improve our client's SEO campaign, increase brand awareness and revenue, leads, etc. Searchlight integrates with Google Analytics and Google Search Console to help tie back all the data in one platform and integrate it into monthly SEO reports for example.
Their customer service is top notch and easy to use. Their chat feature provides support when you need it. Their staff is very helpful and if they don't know the answer, they always follow up with me on the same day.,Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.,Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
I think additional SEO tools should be added to Searchlight to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Searchlight
Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.,10,I value Conductor's data and rarely see any anomalies between the data and what I'm seeing in the search engines for example. I often use screenshots from Searchlight's platform in presentations and then go to Google to perform the search. While they are sometimes a few positions off, the data is pretty much on target. This is extremely important since we can tell clients their keywords are ranking on page one of Google however if the client is searching and not seeing it, this could negatively impact the confidence our clients have in our work. Of course there are times for reasons such as geo-targeting for example where rankings could differ, we would explain this to our clients.,Our customers see the positive difference in keyword rankings and in turn see visits increase to the website, more phone calls or orders for example. Depending on the vertical of course.
We leverage Searchlight in business development presentations and many prospects are familiar with the platform.
Reporting is easy to set up and provides a clear picture on performance from the start of an SEO campaign to current day.,The content performance and explorer features allow us to look for new and relevant topics to write about for our blog articles or any other pages that are being added on the website. Having these features has had a positive effect on aiding our writers to research topics, gain insight and determine if the topic is something that should be written about.,,10,10Vito AltamuraBest Vendor I've Ever Worked With (Seriously!)2018-11-07T22:30:01.828ZWe use Conductor organization-wide, though we're still educating and implementing it within some departments and business areas. As we build a new site, we're using Searchlight primarily to evaluate and update old content, and going forward, to create SEO-friendly content from the start.,Everyone I've worked with at Conductor has been kind, friendly, and genuinely happy to help. They make sure you understand the tool and what it means without dumbing it down -- no matter the level you're at. I know that's not specific to Searchlight, but I have to shout out my team! AJ, Mike, and Derek especially.
Searchlight itself is intuitive and easy to use -- the graphics are pleasant and get the point across, which can be hard when you're looking at a lot of data. Someone is always available to help if you don't understand something. I love that I can organize data into work spaces, which can be easily shared with higher-ups who need to digest information fast.
Also not specific to Searchlight, but rather Conductor itself: I was recently invited to a session for "power users," where we were able to talk directly with product designers about what's coming down the pipeline, and I felt that our feedback was really listened to. Decision-makers wanted to hear what we need, and I believe they'll implement it.,The only thing I could criticize is that SEO in general can be really hard for non-technical employees to grasp, and there's not much in the way of very very basic information -- Searchlight assumes you have some knowledge.
I would also LOVE if Searchlight had premade, customizable templates for data (right now I get that from my team) built in.,10,Unfortunately we're in such a state of flux with the new website being built from the ground up, and incorporating SEO, that hard numbers are less of a priority.,We're slowly but surely optimizing the content on all our pages, and hopefully as we move to a new site (Conductor is doing the migration too!), creating and updating new, SEO-friendly content.,,9,10Megan LundgårdhGreat SEO Tool!2018-10-22T21:09:36.361ZWe needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts. As the one person who uses the platform internally I feel like it's a valuable tool for raising visibility in a very competitive section of the web.,Prioritize Pages to Optimize
Generate Reports
Gain competitive insights,I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.,8,The quality of the data is very good. This is an important piece of our content strategy, as it is critical to forming what types of content we're investing in putting on the website.,It's made SEO efforts faster and easier
We have made organic traffic the number one driver of traffic to the website over the past year.,Our web agency has their own content team, but the shared access to the tool allows for another layer of research and is another data point that can be accessed as we assess what content we're going to be working on. This helps also when comparing what our competitors are ranking for, and we can see if we're in striking distance for that particular content.,BrightEdge,9,9Marc Ziccardi
Unspecified
Conductor Searchlight
201 Ratings
