What users are saying about
2 Ratings
20 Ratings
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Score 5.1 out of 100
2 Ratings
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Score 9.9 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Rio SEO

If you have a business with more than 20 locally serving locations you know how important local searches are. RIO SEO will help syndicate your information and their robust toolkit will help those types of businesses be successful online. Their all in one dashboard lets the user control every location without having to log in to multiple dashboards to make a change in Google, then Bing, then Yelp, etc.
Joshua Titsworth | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Rio SEO
10.0
Keyword analysis
Moz Link Explorer
7.0
Rio SEO
Backlink management
Moz Link Explorer
9.4
Rio SEO
SERP ranking tracking
Moz Link Explorer
5.8
Rio SEO
10.0
Page grader
Moz Link Explorer
6.0
Rio SEO
Competitive analysis
Moz Link Explorer
7.6
Rio SEO
Site audit / diagnostics
Moz Link Explorer
9.0
Rio SEO
Site recommendations
Moz Link Explorer
5.0
Rio SEO
Task management
Moz Link Explorer
5.2
Rio SEO

SEO Channels

Moz Link Explorer
7.2
Rio SEO
10.0
Local SEO
Moz Link Explorer
4.8
Rio SEO
10.0
Social SEO
Moz Link Explorer
8.9
Rio SEO
10.0
Mobile SEO
Moz Link Explorer
4.8
Rio SEO
10.0
Global SEO
Moz Link Explorer
10.0
Rio SEO
10.0

SEO Platform & Account Management

Moz Link Explorer
8.2
Rio SEO
10.0
Multi-domain support
Moz Link Explorer
9.4
Rio SEO
Integration with web analytics tools
Moz Link Explorer
7.0
Rio SEO
10.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Rio SEO

  • Their software is really amazing and does the job well and in a routine manner.
  • Their support staff is beyond amazing, hands down the best support I've gotten from any company in any industry.
  • The proactively find issues and bring them to our attention so we can work with our clients on getting results.
  • The renewal process is painless and they help us with reporting to build a case for renewal and retaining the client.
Joshua Titsworth | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Rio SEO

  • The dashboard could be a bit more user-friendly. It takes some training to get used to.
  • Keys/legends in the sidebar and in exports to help explain what different sections are for the "laymen" that aren't in this industry 24/7.
  • Having a "suggested changes" like what Moz.com/local has in their backend for photos/additional categories. Something that can help the user be more proactive rather than "here's where you're at" a "here's what you can do to improve" would help.
Joshua Titsworth | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Rio SEO

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Rio SEO

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Rio SEO

RIO SEO is heads, shoulders, the entire body, ahead of Local Market Launch. We used Local Market Launch before RIO and it was one of the worst years of my life. The support was non-existent, their syndication was lackluster and they messed up our contracts enough times to frustrate us and the clients. I cannot express in enough words my disdain for that service and how much of a refreshing change it was to work with a company like RIO that cared as much about our client success as we did.
Joshua Titsworth | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Rio SEO

  • They have helped us retain several big clients over the years which in turn has helped bring in several other clients.
  • Their tools allow us, a small boutique agency, to operate like a big agency.
  • Our local listing clients have been much happier with our switch to RIO which has allowed us to focus on other areas for them instead of just the syndication.
Joshua Titsworth | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rio SEO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Rio SEO
10.0

Likelihood to Renew

Moz Link Explorer
10.0
Rio SEO

Support Rating

Moz Link Explorer
7.5
Rio SEO

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