Moz Link Explorer vs. Searchmetrics Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Searchmetrics
Score 6.0 out of 10
N/A
The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
Pricing
Moz Link ExplorerSearchmetrics Suite
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
No answers on this topic
Offerings
Pricing Offerings
Moz Link ExplorerSearchmetrics
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
Moz Link ExplorerSearchmetrics Suite
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
4% above category average
Searchmetrics Suite
7.6
1 Ratings
2% below category average
Keyword analysis8.35 Ratings9.01 Ratings
Backlink management9.07 Ratings4.01 Ratings
SERP ranking tracking8.36 Ratings9.01 Ratings
Page grader7.55 Ratings8.01 Ratings
Competitive analysis9.08 Ratings7.01 Ratings
Site audit / diagnostics8.56 Ratings8.01 Ratings
Site recommendations8.05 Ratings8.01 Ratings
Task management5.96 Ratings8.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.4
7 Ratings
3% below category average
Searchmetrics Suite
7.0
1 Ratings
8% below category average
Local SEO8.36 Ratings7.01 Ratings
Social SEO7.55 Ratings6.01 Ratings
Mobile SEO7.55 Ratings7.01 Ratings
Global SEO6.54 Ratings8.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.2
5 Ratings
16% below category average
Searchmetrics Suite
9.0
1 Ratings
7% above category average
Multi-domain support5.55 Ratings9.01 Ratings
Integration with web analytics tools9.04 Ratings9.01 Ratings
Best Alternatives
Moz Link ExplorerSearchmetrics Suite
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz Link ExplorerSearchmetrics Suite
Likelihood to Recommend
8.0
(9 ratings)
10.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
3.0
(1 ratings)
Support Rating
7.6
(2 ratings)
-
(0 ratings)
User Testimonials
Moz Link ExplorerSearchmetrics Suite
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Searchmetrics
Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
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Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Searchmetrics
  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
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Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Searchmetrics
  • Research into specific languages when working with multilingual countries
  • More keyword data in smaller countries
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Likelihood to Renew
iContact
No renewal is necessary with the free version!
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Searchmetrics
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
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Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Searchmetrics
No answers on this topic
Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Searchmetrics
We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
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Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
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Searchmetrics
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
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ScreenShots

Searchmetrics Screenshots

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