Moz Link Explorer vs. Searchmetrics Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 8.1 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Searchmetrics
Score 10.0 out of 10
N/A
The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…N/A
Pricing
Moz Link ExplorerSearchmetrics Suite
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
No answers on this topic
Offerings
Pricing Offerings
Moz Link ExplorerSearchmetrics
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
More Pricing Information
Community Pulse
Moz Link ExplorerSearchmetrics Suite
Considered Both Products
Moz Link Explorer

No answer on this topic

Searchmetrics
Chose Searchmetrics Suite
I think Search metrics justify the cost of the tool with the kind of features it has but I would like to see more from the tool in coming years as this tool has the ability to be the #1 tool in the SEO market.
Top Pros
Top Cons
Features
Moz Link ExplorerSearchmetrics Suite
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
Searchmetrics Suite
7.8
2 Ratings
Keyword analysis8.35 Ratings10.02 Ratings
Backlink management9.07 Ratings4.01 Ratings
SERP ranking tracking8.36 Ratings10.02 Ratings
Page grader7.55 Ratings8.01 Ratings
Competitive analysis9.08 Ratings9.02 Ratings
Site audit / diagnostics8.56 Ratings8.01 Ratings
Site recommendations8.05 Ratings5.02 Ratings
Task management6.06 Ratings8.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.5
7 Ratings
Searchmetrics Suite
9.0
2 Ratings
Local SEO8.36 Ratings7.01 Ratings
Social SEO7.55 Ratings9.02 Ratings
Mobile SEO7.55 Ratings10.02 Ratings
Global SEO6.54 Ratings10.02 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.3
5 Ratings
Searchmetrics Suite
9.0
2 Ratings
Multi-domain support5.55 Ratings10.02 Ratings
Integration with web analytics tools9.04 Ratings8.02 Ratings
User Ratings
Moz Link ExplorerSearchmetrics Suite
Likelihood to Recommend
8.0
(9 ratings)
10.0
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
3.0
(1 ratings)
Support Rating
7.6
(4 ratings)
-
(0 ratings)
User Testimonials
Moz Link ExplorerSearchmetrics Suite
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review
Searchmetrics
Searchmetrics has been helpful to me to track keyword rankings for my portals. You can track upto 50K keywords and also the ability to compare ranking comparisons on a weekly and monthly basis. So, it is very well suited for doing content analysis, Keyword analysis etc. But when it comes to technical SEO items, this tool doesn't support that and has hardly anything to contribute. This is something that they could improve or work on integrating as a feature.
Read full review
Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
Read full review
Searchmetrics
  • Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
  • Competitor research, find out what keywords your competitors are ranking for.
  • Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
Read full review
Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
Read full review
Searchmetrics
  • A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
  • Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
  • Adding mobile tracking requires a new contract and is an additional add-on
Read full review
Likelihood to Renew
iContact
No renewal is necessary with the free version!
Read full review
Searchmetrics
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
Read full review
Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Read full review
Searchmetrics
No answers on this topic
Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review
Searchmetrics
I think Search metrics justify the cost of the tool with the kind of features it has but I would like to see more from the tool in coming years as this tool has the ability to be the #1 tool in the SEO market.
Read full review
Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
Searchmetrics
  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
Read full review