Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site.
Moz was acquired by iContact in June, 2021.
$99
per month
Searchmetrics
Score 10.0 out of 10
N/A
The Searchmetrics Suite automatically analyzes your website and guides you through the optimization of your keywords, topic clusters (onpage) and thus your content, as well as backlinks (off page) / social links, and finally the information architecture of your pages. Clients are provided with international ranking data regarding several search engines like Google, Bing, Yahoo!, Yandex and Baidu etc. Integration of Web Analytics, enriches data with traffic, conversions and user signals, such as…
I think Search metrics justify the cost of the tool with the kind of features it has but I would like to see more from the tool in coming years as this tool has the ability to be the #1 tool in the SEO market.
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Searchmetrics has been helpful to me to track keyword rankings for my portals. You can track upto 50K keywords and also the ability to compare ranking comparisons on a weekly and monthly basis. So, it is very well suited for doing content analysis, Keyword analysis etc. But when it comes to technical SEO items, this tool doesn't support that and has hardly anything to contribute. This is something that they could improve or work on integrating as a feature.
Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
Competitor research, find out what keywords your competitors are ranking for.
Keyword research, what keywords are you using and which keywords could be new opportunities for your project.
You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
I’ve found that competitor tools give larger lists of inbound links.
You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
Adding mobile tracking requires a new contract and is an additional add-on
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
I think Search metrics justify the cost of the tool with the kind of features it has but I would like to see more from the tool in coming years as this tool has the ability to be the #1 tool in the SEO market.
