Moz Link Explorer vs Searchmetrics

Likelihood to Recommend

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.

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Christiaan Bollen

SEO Expert & Founder

BoljoroMarketing and Advertising, 1-10 employees

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Feature Rating Comparison

Moz Link Explorer

Searchmetrics

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Moz Link Explorer

Searchmetrics

Local SEO

Social SEO

Mobile SEO

Global SEO

Moz Link Explorer

Searchmetrics

Multi-domain support

Integration with web analytics tools

Pros

It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

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Verified User

Professional in Marketing

Information Technology and Services Company, 11-50 employees

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Large database of companies and search terms to compare with our site.
In the research section, we are able to do research on an unlimited number of sites/keywords
Paid and Organic search research all in one place to make research and performance comparisons a lot easier

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Verified User

Manager in Marketing

Hospitality Company, 201-500 employees

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Cons

Lack of instant export of data. Adds to a queue rather than being instant.
Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

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Jeremy Waszak

Senior SEO Manager

WpromoteMarketing and Advertising, 201-500 employees

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Social media visibility
Facebook
Twitter

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Guido Marchal

SEO Specialist

Buro N11Marketing and Advertising, 11-50 employees

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Likelihood to Renew

Moz Link Explorer 10.0

Based on 1 answer

No renewal is necessary with the free version!

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Susan (MacKay) Sisler

Technical Services Manager

The Search GuruInternet, 11-50 employees

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Searchmetrics 3.0

Based on 1 answer

We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.

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Verified User

Manager in Marketing

Hospitality Company, 201-500 employees

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Support Rating

Moz Link Explorer 7.5

Based on 2 answers

I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

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Verified User

Professional in Other

Marketing and Advertising Company, 201-500 employees

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We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.

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Verified User

Manager in Marketing

Hospitality Company, 201-500 employees

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Return on Investment

Took hours of manual work and programatically did it in a few clicks
Gave a game plan for future SEO strategies

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Scott Walker

Director of Digital Marketing

407 MarketingMarketing and Advertising, 1-10 employees

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It had a positive impact on the ROI. As the websites rank better the revenue raised.
Searchmetrics Suite is an expensive product, it is too expensive for small websites.

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Christiaan Bollen

SEO Expert & Founder

BoljoroMarketing and Advertising, 1-10 employees

View all 3 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Moz Link Explorer

Searchmetrics

Moz Link Explorer

Searchmetrics

Moz Link Explorer

Searchmetrics

Likelihood to Recommend