What users are saying about
12 Ratings
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.1 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Searchmetrics

Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.
Christiaan Bollen | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Searchmetrics
7.6
Keyword analysis
Moz Link Explorer
7.0
Searchmetrics
9.0
Backlink management
Moz Link Explorer
9.4
Searchmetrics
4.0
SERP ranking tracking
Moz Link Explorer
5.9
Searchmetrics
9.0
Page grader
Moz Link Explorer
6.0
Searchmetrics
8.0
Competitive analysis
Moz Link Explorer
7.6
Searchmetrics
7.0
Site audit / diagnostics
Moz Link Explorer
9.0
Searchmetrics
8.0
Site recommendations
Moz Link Explorer
5.1
Searchmetrics
8.0
Task management
Moz Link Explorer
5.2
Searchmetrics
8.0

SEO Channels

Moz Link Explorer
7.2
Searchmetrics
7.0
Local SEO
Moz Link Explorer
4.9
Searchmetrics
7.0
Social SEO
Moz Link Explorer
8.9
Searchmetrics
6.0
Mobile SEO
Moz Link Explorer
4.9
Searchmetrics
7.0
Global SEO
Moz Link Explorer
10.0
Searchmetrics
8.0

SEO Platform & Account Management

Moz Link Explorer
8.2
Searchmetrics
9.0
Multi-domain support
Moz Link Explorer
9.4
Searchmetrics
9.0
Integration with web analytics tools
Moz Link Explorer
7.0
Searchmetrics
9.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Searchmetrics

  • Large database of companies and search terms to compare with our site.
  • In the research section, we are able to do research on an unlimited number of sites/keywords
  • Paid and Organic search research all in one place to make research and performance comparisons a lot easier
Anonymous | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Searchmetrics

  • Social media visibility
  • Facebook
  • Twitter
Guido Marchal | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Searchmetrics

Searchmetrics 3.0
Based on 1 answer
We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.
Anonymous | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Searchmetrics

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Searchmetrics

We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.
Anonymous | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Searchmetrics

  • It had a positive impact on the ROI. As the websites rank better the revenue raised.
  • Searchmetrics Suite is an expensive product, it is too expensive for small websites.
Christiaan Bollen | TrustRadius Reviewer

Screenshots

Moz Link Explorer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Searchmetrics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Searchmetrics
10.0

Likelihood to Renew

Moz Link Explorer
10.0
Searchmetrics
3.0

Support Rating

Moz Link Explorer
7.5
Searchmetrics

Add comparison