Moz Local vs. Shoutlet (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Local
Score 8.9 out of 10
N/A
Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.
$20
per month
Shoutlet (Discontinued)
Score 2.0 out of 10
N/A
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…N/A
Pricing
Moz LocalShoutlet (Discontinued)
Editions & Modules
Lite
$20
per month
Preferred
$30
per month
Elite
$40
per month
No answers on this topic
Offerings
Pricing Offerings
Moz LocalShoutlet (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
More Pricing Information
Community Pulse
Moz LocalShoutlet (Discontinued)
Features
Moz LocalShoutlet (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Moz Local
-
Ratings
Shoutlet (Discontinued)
8.0
1 Ratings
5% above category average
Filtering out noise/spam00 Ratings8.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Moz Local
-
Ratings
Shoutlet (Discontinued)
8.3
1 Ratings
3% above category average
Content planning and scheduling00 Ratings8.01 Ratings
Audience targeting00 Ratings8.01 Ratings
Workflow management00 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Moz Local
-
Ratings
Shoutlet (Discontinued)
9.0
1 Ratings
11% above category average
Automated routing and prioritization00 Ratings9.01 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Moz Local
-
Ratings
Shoutlet (Discontinued)
8.7
1 Ratings
12% above category average
Lead generation00 Ratings8.01 Ratings
Content marketing00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Moz Local
-
Ratings
Shoutlet (Discontinued)
9.0
1 Ratings
7% above category average
Twitter00 Ratings9.01 Ratings
Facebook00 Ratings9.01 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Moz Local
-
Ratings
Shoutlet (Discontinued)
7.7
1 Ratings
0% below category average
Campaign success analytics00 Ratings8.01 Ratings
Real-time tracking00 Ratings8.01 Ratings
Competitor analysis00 Ratings7.01 Ratings
Best Alternatives
Moz LocalShoutlet (Discontinued)
Small Businesses
LocaliQ
LocaliQ
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Yext
Yext
Score 7.8 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz LocalShoutlet (Discontinued)
Likelihood to Recommend
10.0
(1 ratings)
8.0
(25 ratings)
Likelihood to Renew
-
(0 ratings)
1.3
(24 ratings)
Usability
-
(0 ratings)
7.7
(4 ratings)
Availability
-
(0 ratings)
7.3
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Moz LocalShoutlet (Discontinued)
Likelihood to Recommend
iContact
Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
Read full review
Spredfast
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
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Pros
iContact
  • Distribution of location data.
  • Dashboard super easy to use.
  • Low cost option that gets the job done.
Read full review
Spredfast
  • The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
  • The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
  • I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
Read full review
Cons
iContact
  • Expansion of network.
  • Needs to be easier to access, too many clicks within Moz suite.
  • Generally speaking, they are solid.
Read full review
Spredfast
  • I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
  • I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
  • Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
Read full review
Likelihood to Renew
iContact
No answers on this topic
Spredfast
While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
Read full review
Usability
iContact
No answers on this topic
Spredfast
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
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Performance
iContact
No answers on this topic
Spredfast
In general, the software works really well. I get weird errors for time to time. Tech Therapy does a great job helping when things go awry
Read full review
Support Rating
iContact
No answers on this topic
Spredfast
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
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Alternatives Considered
iContact
Moz is just as good as Yext, the only major difference is the size of the network.
Read full review
Spredfast
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
Read full review
Return on Investment
iContact
  • Information has been published which has helped ensure we are trusted amongst our customers.
Read full review
Spredfast
  • Allows our small staff to provide our clients with world-class service and data.
  • Exponentially improved fan base expansion for our clients.
  • Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
Read full review
ScreenShots

Moz Local Screenshots

Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.