Shoutlet is Social Media Gold
October 21, 2014

Shoutlet is Social Media Gold

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Version 6.0

Modules Used

  • Social Publishing, Social Canvas, Social Contests, Social Analytics

Overall Satisfaction with Shoutlet

As my former company was in the early stages of establishing a social media presence through channels like Facebook and Twitter, we were looking for a cost-effective and comprehensive way to manage new social media accounts in a way that would maximize our social exposure while minimizing the number of man hours required. Shoutlet was that solution for us. It offered a seamless and user-friendly platform for us to manage multiple accounts, pre-schedule posts, upload and manage lists, target based upon certain demographic parameters, and track social activity through detailed analytics reports. It also allowed us to build and customize social media contests and custom landing pages while tracking activity from these special promotions. At the time, we were under particular pressure from our executive leadership to justify the need for a social media presence and its associated hard and soft costs. Shoulet helped us put a professional face on our social efforts and helped provide us with the data we needed to show meaningful lead generation and potential ROI. We used Shoutlet across multiple departments and one of the things we heard regularly from our admins was that, after they'd received their training, it was easy to use and very broad in scope.
  • The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
  • The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
  • I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
  • At the time we didn't have the Shoutlet mobile app (at least not that I was aware of). But this seems to not be the case anymore.
  • The analytics reports in particular and the detail they provided offered tangible evidence to our executive leadership that our social media presence was actually generating engagement and driving traffic back to our website.
  • I also believe that being able to stream our entire social media presence through one platform saved us (and our web designers) a lot of man hours and allowed even those who weren't that familiar with how to execute a social strategy to do so seamlessly and with little complication.
Our various account users included marketing coordinators, managers, and two assistant vice presidents.
Unfortunately, I'm now with an organization that doesn't employ the same methods of managing social accounts and my direct involvement in social media activities is now less. My new company has 2-3 dedicated social media managers (rather than a hodge-podge committee spanning various departments) and has a much more robust, mature and tactically-sound social presence. But I will say that if we were seeking a solution through which to stream our various accounts, I would recommend Shoutlet in a heartbeat.
Shoutlet has potential benefit for everyone, from small start-ups to large organizations. Whether you're just starting out establishing a social media presence or are a seasoned veteran, it just makes sense to run your social media strategy through a tool this comprehensive and that offers as many special features as Shoutlet does.