Shoutlet Excels at Meeting Customer's Requests While Consistently Improving Tool To Exceed Industry Expectations
Updated November 04, 2014

Shoutlet Excels at Meeting Customer's Requests While Consistently Improving Tool To Exceed Industry Expectations

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Shoutlet

Shoutlet is being used by our social media team to distribute content across multiple platforms on a scheduled basis. We also use Shoutlet to monitor crisis posts, competition, etc. At this time the tool is being used by our web marketing team alongside our shared services team that monitors daily conversation.

Pros

  • Scheduling posts out in a calendar format that is easily reviewed and can track our analytics
  • Customer service is excellent - immediate response on a variety of issues.
  • Task team is very willing and open to accepting outside ideas and customer opinions/recommendations.

Cons

  • The Linkedin connection for analytics could be improved. We need to have ways to track individual tags vs just filters.
  • The ability to save posts. They do offer the ability to copy a post and use it again but a system to file and save posts depending on their campaigns would be a great addition.
  • Tagging is something that needs an immediate fix. Once a tag is added there is no way to regroup this tag under another name if the company decides to head a different direction with the tool. Spelling errors or Capitol Letters play a role in this as well where we have multiple tags that are the same tag, just typed in differently. No way to combine these tags under one uniform Tag moving forward. Also, no way to go back and consolidate past post tagging.
  • We have been able to schedule out more posts in a timely manner with this tool condensing time for content managers, thus making it a huge cost savings overall for the company.
  • Shoutlet provides the ability to watch over multiple networks at one time that in turn has proven to be a great time saving and crisis management effort on our companies behalf.
  • Some of the improvements that are needed would be a great help to our time spent posting out content and managing customer service which in turn currently means it's a negative impact on ROI. but overall I would say it's saved us time from the beginning until now with no argument.
The main reason that we selected Shoutlet over other competitors was the ease of use, content tagging and ability to work seamlessly across a variety of functions. It was in a sense the entire package in once place. Social content management, social listening, social analytics and more. It's been the best bang for our buck and compared to all the above mentioned products it really just offered the whole picture for one price. We still use additional analytics to measure social results as well but Shoutlet is the easiest approach to adapt your social strategy into one solid format.
10 - The majority of the people on our tool at this current time are in our shared services department from a listening aspect. They utilize the tool to respond to multiple HR related inquiries while also managing all crisis posts 24/7. The main administrators of the tool are solely in our web marketing department as these users are in control of all content sharing, analytics and monitoring as well.
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time.

Using Shoutlet

We give Shoutlet this rating as they have been overall an asset to our social strategy. We can't deny the improvements we have seen across multiple channels as far as posting, management, listening and analytics. While we do have some suggested improvements for the tool itself, they are being openly accepted by the team and we couldn't be happier with their willingness to want to improve their products for their customers. The ROI across the board is undeniably up and we are overly satisfied with the tool as a whole.

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