Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube.
The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design…
Digital Content Strategist in Social Media at GrowthWeaver (Marketing and Advertising, 11-50 employees)
Chose Shoutlet (Discontinued)
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Shoutlet (Discontinued)
The main reason that we selected Shoutlet over other competitors was the ease of use, content tagging and ability to work seamlessly across a variety of functions. It was in a sense the entire package in once place. Social content management, social listening, social analytics …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Shoutlet (Discontinued)
The user interface for Co-Tweet was much more easier to use and navigate; it didn't have so many layers to peel back.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Shoutlet (Discontinued)
Shoutlet is one of the better social media management tools out there. It was a valuable tool to our large credit union which definitely needed a management tool for its increasing customer service issues arising on social media. The ability for our team to work together and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media Manager in Social Media at Kimberly-Clark (Printing, 501-1000 employees)
Chose Shoutlet (Discontinued)
I don't use Shoutlet anymore as I'm no longer with the company that did. Shoutlet had already been decided on before I took the role and we were looking at other options when I left the position.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Media Relations Specialist in Social Media at Dean Health System (Hospital & Health Care, 1001-5000 employees)
Chose Shoutlet (Discontinued)
Shoutlet looks and works head and shoulders above Hootsuite (particularly the free version). With great customer support, clean user interfaces, an easily accessible calendar, incredible tracking options and the versatile contests feature I truly feel all of our social media …
Verified User
Chose Shoutlet (Discontinued)
Other tools offer superior community management options. Shoutlet's reporting tools and integration with Kenshoo are superior. Integrated canvas pages make the platform stand out. The main reason we selected Shoutlet was due to the integrated canvas pages.
Social Media Strategist in Marketing at Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas (Hospital & Health Care, 5001-10,000 employees)
Chose Shoutlet (Discontinued)
We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation …
Director of Digital Marketing in Marketing at McDougall & Duval Advertising (Marketing and Advertising, 11-50 employees)
Chose Shoutlet (Discontinued)
There are many social media management platforms on the market today, but Shoutlet is (by far) the most all-inclusive product I have had the privilege of using on a daily basis. From posting across multiple channels, to easy-to-build Facebook tabs and contests, as well as …
Digital Media Manager in Marketing at Potawatomi Bingo Casino (Gambling & Casinos, 1001-5000 employees)
Chose Shoutlet (Discontinued)
We found that Shoutlet rose to the top both in terms of software and in the people behind it. The software is well designed, diverse and easy to use. We also rated the customer service of the Shoutlet team to be top notch. Their support staff is intelligent, responsive and …
Director of Digital Strategy and Design in Social Media at Paramount Communication Group (Online Media, 11-50 employees)
Chose Shoutlet (Discontinued)
While the other social media management platforms each had their own strengths, Shoutlet seemed to have the best overall package of features, usability, and price. Shoutlet also had the best reseller opportunities, so that was a big positive in our evaluation.
E-Business Manager in Social Media at Klein Tools (Consumer Goods, 501-1000 employees)
Chose Shoutlet (Discontinued)
Prior to Shoutlet, we used Hootsuite Pro, and we still actually use it on occasion. Hootsuite has a great product but we found that Shoutlet offered a more robust, valuable product that helped us meet our needs better. We also explored Offerpop, but again, we found that …
Graphics Designer II in Social Media at City of Milwaukee Health Department (Public Safety, 201-500 employees)
Chose Shoutlet (Discontinued)
Shoutlet was more robust than TweetDeck, and of course could handle multiple types of social accounts, while TweetDeck only handled our Twitter accounts at the time. But I continued to use TweetDeck for it's language translation capabilities. While not perfect translations by …
Verified User
Chose Shoutlet (Discontinued)
I have not evaluated other tools. Shoutlet was in place at my organization when I began and I do not see any reason to re-evaluate other tools. Shoutlet meets and exceeds our needs.
Assistant Account Executive in Social Media at Delphi Automotive, PLC (Public Relations and Communications, 501-1000 employees)
Chose Shoutlet (Discontinued)
Easiest one to answer: Shoutlet is easy to use. The whole idea of using one platform to manage social is to make it easier for us. Shoutlet is clean, intuitive, and just plain simple (yet lets us look at a complex amount of data). Other platforms can take longer to navigate …
Key User Insights
Would buy again
No answers on this topic
Delivers good value for the price
No answers on this topic
Happy with the feature set
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
Implementation went as expected
No answers on this topic
Features
Shoutlet (Discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Shoutlet (Discontinued)
Feature
Shoutlet (Discontinued)
8.0
1 Ratings
4% above category average
Filtering out noise/spam
8.01 Ratings
Publishing
Comparison of Publishing features of Shoutlet (Discontinued)
Feature
Shoutlet (Discontinued)
8.3
1 Ratings
2% above category average
Content planning and scheduling
8.01 Ratings
Audience targeting
8.01 Ratings
Workflow management
9.01 Ratings
Engagement
Comparison of Engagement features of Shoutlet (Discontinued)
Feature
Shoutlet (Discontinued)
9.0
1 Ratings
10% above category average
Automated routing and prioritization
9.01 Ratings
Customer interaction histories
9.01 Ratings
Marketing
Comparison of Marketing features of Shoutlet (Discontinued)
Feature
Shoutlet (Discontinued)
8.7
1 Ratings
12% above category average
Lead generation
8.01 Ratings
Content marketing
9.01 Ratings
Campaigns and promotions
9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Shoutlet (Discontinued)
Feature
Shoutlet (Discontinued)
9.0
1 Ratings
8% above category average
Twitter
9.01 Ratings
Facebook
9.01 Ratings
LinkedIn
9.01 Ratings
Google+
9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Shoutlet (Discontinued)
Feature
Shoutlet (Discontinued)
7.7
1 Ratings
0% below category average
Campaign success analytics
8.01 Ratings
Real-time tracking
8.01 Ratings
Competitor analysis
7.01 Ratings
Best Alternatives
Shoutlet (Discontinued)
Small Businesses
Sendible
Score7.2 out of 10
Medium-sized Companies
Emplifi
Score8.9 out of 10
Enterprises
Salesforce Marketing Cloud Social Studio (discontinued)
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
While I do not have direct control over the renewal of our contract, I am definitely lobbying to not only renew the contract, but expand our contract with Shoutlet to include more of our company's accounts in our Shoutlet account for the many reasons already stated. By pulling all of our accounts, pages and platforms into one media management tool, we'll be able to better serve our fans, members, patients and employees. It will cut down time it takes for us to post across our entire company's breadth of social media options while sharing more easily between locations and entities. For medium and large scale enterprises, Shoutlet is hard to beat.
While some things do require a little training, a quick phone training session or reading an online guide usually suffices. I've never needed multiple training sessions for any part of Shoutlet. As someone with very little coding/programming background (read: absolutely none), I am always able to accomplish what is needed without feeling over my head or needing help.
I feel that the level of support I get from Shoutlet is far beyond the level of support I've received from other companies in a variety of services. It would be nice to have a regular update from Tech Therapy that lists out any potential bugs they're working to fix for the various browsers they support. Sometimes I wonder if I'm experiencing an issue simply because I use Firefox vs. Chrome.
Shoutlet is infinitely more advanced than SocialMadeSimple. It is a much more complex and in-depth platform. We actually changed to SocialMadeSimple after Shoutlet and I miss how easy to use and advanced it was in comparison. It was a money decision but if they were the same price, I would absolutely insist we go back
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Allows our small staff to provide our clients with world-class service and data.
Exponentially improved fan base expansion for our clients.
Rapid response for customer service issues for clients - allowing us to help our clients prevent their social media presence from becoming the Complaint Department, rather a true community of fans and supporters of a brand.
