MSG91 vs. Simplify360

If you really care a lot about the authenticity and other aspects of SMS to you user that it should reach on time, without lag and security then MSG91 is best suited to do this job. But if you are doing just some promotional email or not so important updates for the users then you can go for a different vendor also which also supports bulk messaging.

Incentivized

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered

• APIs for different services are available
• Very good documentation for the integration of APIs.
• Dashboard to check the status of SMS sent and performance.

Incentivized

• BeFirst publishes to multiple social channels for clients. The publishing module makes publishing very easy and effective.
• Workflow allows our team to handle customer service requests and brand management issues very quickly to maintain a company's reputation.
• The ease of set up in the listening module, makes brand reputation very effective.
• The platform does offer platform provide sentiment analysis, and it works great. The team has found that is very easy to keep up conversations and answer customer for clients or forward the infomation to said client.

• After updation in some of policies of TRAI in India the documents needs update
• Some of the API's have became complicated after recent updates
• If there could be some alert mechanism that can help to know about reaching quota, or downtime alerts

Incentivized

• I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.

We have a great relationship with the Simplify team and anyone in our team is able to reach out to them and get answers to questions is a wonderful benefit of working with them. Also we have collaborated with the team to enhance the product, which again is a very welcome gesture from a company that sells a product that helps enterprises listen in to people and support them.

After going through all of them we felt MSG91 is more cleaner in terms of integration details and also the support by their tech team. Integration wish Twilio was very good but the dashboard and other features which MSG91 provides were somewhat similar or easy to understand for our team.

Incentivized

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate

• As compared to the price MSG91 is value for money for the things we get
• The SMS rates are not so high and you can easily use for small to enterprise level company.
• The dashboard of MSG91 helps a lot in understanding whats going wrong and can be improved.

Incentivized

• Reduction of weekly and monthly report building time by over 70%
• Lead generation increased by over 30%.
• Online brand negativity neutralized by over 80%.