Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia Capital, YCombinator and CMOs from tech companies including AngelList, Carta, Gong, Hopin, Salesforce and Snowflake.
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Thrive Leads
Score 9.3 out of 10
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Wordpress specialist Thrive Themes offers Thrive Leads, providing opt-in forms and conversion optimization functionality.
B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.
B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.
Thrive Leads can be easily used by anyone who has the basic skills to work within the WordPress environment and who has the knowledge about lead capture and segmentation. As a lead capture tool, I think it's use is restricted to obtaining contact information in different settings, which it does flawlessly.
In general, the support is great. When living in a different time zone, the support can seem slow but it's not. Most of the time, any issues I have get sorted out quickly and if it's not the first time, it generally gets fixed on the second go. Their knowledge base is good too although sometimes it's hard to search. Not usually their fault, more that users don't title their problems better.
Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.
I've used Optin Monster and Poptin on other projects. Both are good software for different use cases. Poptin is great if you are scrappy, just getting started, and you need a proof of concept and want to keep costs low until you've tested the market. Poptin isn't anywhere near as easy to use as Thrive Leads, but that $0 price tag is meaningful while you are just getting started. OptinMonster isn't as easy or intuitive to use as a builder, but the advantage is that more VAs have used Optin Monster as have used Thrive Leads, so you often don't have to do as much training. I would consider OptinMonster in cases where a website isn't build using Thrive Themes and where an incumbent VA is already well versed in the software.
