Likelihood to Recommend
B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
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I have yet to find a similar system that is as easy to use and comes with the type of support that Thrive Leads does. Sometimes support is a bit slow, but they always get back to you and nine times out of ten they can fix any problems on the first go. The flexibility of the form plugin itself is also excellent.
Read full review Pros B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment. No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering. Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases. Read full review Customizable opt in options (banners, fly ins, pop ups, etc.) Rich analytics for tracking conversion rates, etc. Detailed filters for where to display each campaign Read full review Cons The reporting functionalities are limited and it's hard to do a deep dive. Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly. Read full review Sometimes it is a little complex. Some of the terms used are not very clear. Sometimes editing the lead generation forms is a little difficult. Read full review Usability
No piece of software is ever 100% perfect. There is always room for improvement and Thrive Leads is no different. They do their best to fix any problems quickly and they are constantly updating the systems to make them smoother and easier to use. I like the way Thrive has laid out the interface too. It makes it quick and easy to create a new form on the fly.
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I haven't had the need to contact support and all of our problems have been solved using the knowledge base and FAQ on their website. Documentation is excellent and has helped us solve any problem that has arisen. Additionally, they have very clear and effective tutorials available to use Thrive Leads and all of their products.
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Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and
. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and
have more advanced features for A/B testing and AI/ML decision-making.
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I reviewed a number of WordPress opt in plugins, such as Elegant Themes' Bloom opt in. None were as customizable and detailed as Thrive Leads. Many are fine for a basic opt in form, or even some more advanced filtering and display options, but only Thrive Leads allowed us to completely customize the opt in boxes, and only Thrive Leads provided the level of customization and analytics that our campaigns required.
Read full review Return on Investment Leads for our biggest target segment has more than doubled on the homepage. We were able to add 100+ leads per month through their out of box banner feature. Read full review More signups Better analytics to determine which forms perform best Better list segmentation due to use of tags Read full review ScreenShots