MutualMind (discontinued) vs. ZoomInfo Chat

ZoomInfo chat is a very good tool for user engagement on the website and lead conversion. It's a very good tool that provides live chat, chat boat, and also a meeting scheduler so that customers can choose the preferred time to discuss with the sales team. It's very good for improving the productivity of the sales team and acquiring quality customers.

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• It is really great at integrations. We were able to plug in Slack without breaking a sweat. And it works really well with our other tools as well.
• Implementation and setup was very easy and smooth. I actually anticipated it to be a lot bumpier but I was surprised at how quickly and smoothly it went.
• They have a great support team too. Anytime we have gotten in touch with them, we have had a great experience.

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• It could improve on total data provided when a lead is sent
• Integrate intro messages, or give a confidence index on how often the lead is replying. They have this feature in other zoom products
• Allow visitors to directly contact sales team or marketing.

Incentivized

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

This is the main feature, so they've designed it well with companies like mine in mind. It's fast, clean, efficient, and perfectly integrates with main Zoom sales products, which is something every single one of us uses. So the synergy was already on the table before we started. Highly easy to use, minimal training required.

Incentivized

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

As a fresh product in the market, support is very warm and they are putting out an earnest effort in fixing reported bugs!

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

As I mentioned, it's more than just a ChatBot. The ChatBot is just another feature that it offers, but it allows you to talk to the website traffic which otherwise would have gone without interacting with your website. Sometimes even retargeting ads fail to target such valuable visitors, that is where ZoomInfo chat plays its role.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• It was quite simple to set up. We've tried a few different chat services on our website before, but the integration process is never as simple as the documentation suggests. Installing and configuring this, including integrating it to Slack, was actually quite simple.
• Fabulous chatbot arrangement that expanded our site changes.

Incentivized