N.Rich vs. Streak

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.

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If you receive a notification that a prospect just read your email and you don't receive a response, you're then aware they've received it and your pitch or product is on their mind -- making a call later that day all the more effective.

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• Integration with Salesforce.com
• Easy ad setup
• Intuitive dashboards
• Ease of target/segment uploads
• Intent Dashboard is extremely valuable

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• The e-mail tracking feature is easy to use and very handy.
• The snippets feature are very good, have shortcuts to use and save a lot of time.
• Having a CRM platform inside your Gmail/Gsuite account is great for improving the use in a day to day basis.

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• Would like more flexibility in amount of characters for digital/cross-channel ad copy
• Would like a longer log-in time. I feel I get signed out too quickly.
• System can sometimes be glitchy and dashboards fail to populate

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• Streak should work better with Microsoft. Often you need to run your excel files through Sheets in order for them to be compatible.
• Having a Dashboard rather than being a tab in your email might add to its usability.
• Automated progression through the stages

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It's not super intuitive and can get messy more quickly than I think it should. Once you start collaborating with multiple people, it gets hard to keep track of things and doesn't have a great process for that type of teamwork.

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They do a great job of explaining the product beforehand so support interaction is not needed as much.

NRich is clearly superior in terms of efficiency and overall customer reach.

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HubSpot was almost too freeform, I had a hard time grasping how it could work for me because there was so much that could be changed around. Streak was so easy to figure out without much time invested and I like that it just lives in my Gmail without needing to go to a separate website/login.

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• Huge ROI for campaigns with products attached
• Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
• Allows us to standardize our ABM marketing efforts across multiple campaigns.

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• It has helped me save time on reaching out to people thinking that they didn't get my first email.
• It had the positive return on investment in the fact that the time I spend using Streak is much less than the time I would spend not using it.
• Streak has taught me the importance and ease of mail merges, since nothing else out there was as seamless to start with.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info