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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    Text Request

    Score9.7 out of 10
    N/AText Request is a business texting platform built to ignite customer engagement. It is a plug-and-play messaging solutions to everyday communication problems that enables businesses to connect to customers anytime, anywhere. Text Request is designed to scale from one person handling a few conversations, to thousands of employees sending millions of messages, to custom solutions built on its API.

    $59

    per month

    Pricing
    Nielsen Marketing CloudText Request
    Editions & Modules
    No answers on this topic
    Basic
    $59
    per month
    Starter
    $139
    per month
    Corporate
    $279
    per month
    Enterprise
    $549
    per month
    High Volume Tier 1
    $850
    per month
    High Volume Tier 2
    $1,400
    per month
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudText Request
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudText Request
    Considered Both Products
    Nielsen
    No answer on this topic
    Text Request
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    Nielsen Marketing CloudText Request
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and Text Request
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Text Request
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and Text Request
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Text Request
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and Text Request
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Text Request
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and Text Request
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Text Request
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Best Alternatives
    Nielsen Marketing CloudText Request
    Small Businesses
    No answers on this topic
    GoTo Connect
    Score8 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Quadient Inspire
    Score9.5 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Quadient Inspire
    Score9.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudText Request
    Likelihood to Recommend
    7.9
    (7 ratings)
    9.3
    (6 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    9.1
    (6 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    5.0
    (1 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Nielsen Marketing CloudText Request
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Text Request
    Text Request is appropriate for all kinds of scenarios! I really have NOT found a situation where Text Request was not suitable to use to try and reach a patient. We have used TR to contact a patient that we have received a referral from their Primary Doctor and we need to schedule an evaluation, we have used TR for insurance and Billing, we have used TR for contacting patients that missed a visit and to reschedule.
    Incentivized
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Text Request
    • text clients quickly and efficiently
    • Allow all team members to communicate with all clients and keep the conversation going
    • Templates to easily send regular texts
    • Customer service is better than excellent!
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Text Request
    • I think so far the only improvement I could suggest would be to be able to "un-send" a text within like 30 secs in case you send something out incorrectly.
    • Maybe adding more emojis
    • When sending a file make the size of the pic they see bigger
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Text Request
    No answers on this topic
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Text Request
    Text Request is very user friendly. I started using the Text Request platform on Day 1 without any specific instructions and I was able to figure it out very easily!
    Read full review
    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Text Request
    I have never used the support
    Read full review
    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Text Request
    I use Hatch for my service businesses because they integrate with our CRM tool and Text Request does not. I am NOT a fan - their support is not even half as good as TR but they fill a need that our company has. I like the technology, customer service and ease of use that Text Request gives to us - I just want them to integrate with my CRM! If so, I'd leave Hatch in a heartbeat!
    Read full review
    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    Text Request
    • That is not something we see from an office standpoint. This is something that our Headquarters would keep track of.
    • What I can say is that the amount of patients being scheduled after implementing TR has been in an upward trend.
    • Also patients that missed their appointments are more likely to reschedule when being able to do so with just a text message
    Incentivized
    Read full review
    ScreenShots