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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    Winshuttle

    Score9.2 out of 10
    N/AWinshuttle is an SAP-focused data management and robotic process automation platform. It is designed to enable the building and adaptation of Excel and SharePoint-based interactive forms and workflows for SAP without programming.N/A
    Pricing
    Nielsen Marketing CloudWinshuttle
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudWinshuttle
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudWinshuttle
    Considered Both Products
    Nielsen
    No answer on this topic
    Winshuttle
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Nielsen Marketing CloudWinshuttle
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and Winshuttle
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Winshuttle
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and Winshuttle
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Winshuttle
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and Winshuttle
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Winshuttle
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and Winshuttle
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Winshuttle
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Best Alternatives
    Nielsen Marketing CloudWinshuttle
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    No answers on this topic
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Informatica MDM & 360 Applications
    Score5.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudWinshuttle
    Likelihood to Recommend
    7.9
    (7 ratings)
    9.0
    (34 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.0
    (13 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (5 ratings)
    Support Rating
    5.0
    (1 ratings)
    8.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Nielsen Marketing CloudWinshuttle
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Winshuttle
    Winshuttle is well suited to help any company who has data that needs to move from SAP to 'somewhere'. The output file can be Excel, Text, or Access. Query has been greatly expanded in its ability to use SQL statements directly in the product at the 'pre-download' point. For example, you want to have one column do calculations on the data that is being pulled out of SAP via the Query and placed in a specific cell - this can be done - right in the Query script and the result will be produced in your receiving Excel file. I have another small scenario I call 'On the fly" uses. When our asset team had to change their depreciation on a very large number of assets mid-year, Winshuttle Transaction was very helpful. The update would have taken DAYS and lots of shredded nerves to update.
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Winshuttle
    • "Training" I feel Winshuttle was extremely easy to learn' my team and I went to a week long training class on the uses of the software upon finishing the course we all became internal (company) support as well as expert functional users.
    • "Ease of use" once a user learns the basics processes of the software it is functionally very easy to use and if there are problems with in the processing that cannot be supported internally Winshuttle community and support quickly helped clear up those issues, "if they occurred"
    • "Processes data FAST" once the transaction is mapped and recorded the user can move through (process) large amounts of data very quickly, saving lots of time by eliminating manual steps.
    • "Data Error Correction" through the transactional processing of large amounts of data, nothing is ever perfect, usually during data migration process if a single line fails the process stops, the correction is made to the data and the process starts all over again. Winshuttle data migration process doesn't stop it will provide a list of exceptions upon completion of the data load. It does this by only processing the "good" data and when bad data is encountered it is skipped and an error message is created and added to the data sheet. With this process the user now only has to worry about exceptions that didn't load and also knows why the line failed so making correction are easier and faster.
    Incentivized
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Winshuttle
    • The use of Winshuttle is particularly helpful with systems where data volumes are always very high. If data volumes are not an issue, the use of Winshuttle for cut-over activities might not result in a significant perceivable difference in time savings.
    • For businesses and sectors that rely on business processes that are complex and tedious with a lot of manual interventions, Winshuttle comes in real handy. However, in situations of fairly straightforward business cases, it would be hard to see perceivable gains from the use of Winshuttle.
    • At times, the use of complex business process with multiple fields from one transaction needs to be fed into the next for further processing, if the screen sequence changes based on each set of information, the processing could fail. However, these could be overcome by grouping similar screened transactions into one chunk and others into another.
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Winshuttle
    Fantastic tool and honestly the best out there for the particular need. I cannot think of any reason we wouldn't renew as it truly offers the perfect solution to what is often a supremely difficult process. Also, I believe that from a cost perspective it is quite agreeable given the amount of benefit/ROI received
    Incentivized
    Read full review
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Winshuttle
    - I have used Winshuttle Transaction and Direct and the interface is simple, intuitive and easy to understand. - Not much technical knowledge of SAP is required before loading the data. - Data can be loaded for any sheet of an Excel spreadsheet - Output messages from Winshuttle are very clear and can be used to as an input to other data loads that use these output data
    Incentivized
    Read full review
    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Winshuttle
    The winshuttle staff are some of the best in the business. I have been working with them for several years and always have had a positive interaction. There support staff are very knowledgeable. There product managers are very supportive as well and always open to hear feedback on how you like the product and any gaps that you would like to find a solution to better improve the products.
    Incentivized
    Read full review
    Implementation Rating
    Nielsen
    No answers on this topic
    Winshuttle
    No, I do not have it.
    Read full review
    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Winshuttle
    Winshuttle works better with SAP than UiPath does in terms of performance and stability. The time to deploy a Process in Winshuttle is faster and less complex. It doesn't require coding skills as much as for UiPath. Winshuttle excels in batch input operations and also has a useful query reporting tool.
    Incentivized
    Read full review
    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    Winshuttle
    • We've been able to automate several time consuming, high volume tasks so that our analysts could focus on actual data quality and not data entry.
    • We've been able to create reports and forego custom IT configuration by using Query and Transaction to come up with our own solutions.
    • We've been able to pivot our strategy more quickly by easily adjusting and updating master data when processes change.
    Read full review
    ScreenShots

    Winshuttle Screenshots

    Screenshot of Winshuttle Studio users can develop scripts and update records in SAP in 3 simple steps - Record, Map and Run.