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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    Zoho Creator

    Score7.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Zoho Creator is a low-code application development platform for building enterprise-class applications that run on mobile, tablet, and web. It is designed to allow users to create custom forms, configure workflows, build pages, and deploy apps quickly.

    $12

    per month per user

    Pricing
    Nielsen Marketing CloudZoho Creator
    Editions & Modules
    No answers on this topic
    Standard
    $12
    per month per user
    Professional
    $30
    per month per user
    Enterprise
    $37
    per month per user
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudZoho Creator
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Add-ons: Customer Portal: $100/month onwards Premium Support : 20% of license fees Enterprise support: 25% of license fees
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudZoho Creator
    Considered Both Products
    Nielsen
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    95%
    Would buy again
    19 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    18 Answers
    Features
    Nielsen Marketing CloudZoho Creator
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and Zoho Creator
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Zoho Creator
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and Zoho Creator
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Zoho Creator
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and Zoho Creator
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Zoho Creator
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and Zoho Creator
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Zoho Creator
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Low-Code Development
    Comparison of Low-Code Development features of Nielsen Marketing Cloud and Zoho Creator
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Zoho Creator
    7.9
    18 Ratings
    6% below category average
    Visual Modeling00 Ratings7.617 Ratings
    Drag-and-drop Interfaces00 Ratings8.917 Ratings
    Platform Security00 Ratings7.918 Ratings
    Platform User Management00 Ratings7.818 Ratings
    Reusability00 Ratings7.018 Ratings
    Platform Scalability00 Ratings7.918 Ratings
    Best Alternatives
    Nielsen Marketing CloudZoho Creator
    Small Businesses
    No answers on this topic
    OutSystems
    Score6.4 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    AppSheet
    Score8.2 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Oracle APEX
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudZoho Creator
    Likelihood to Recommend
    7.9
    (7 ratings)
    8.8
    (24 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    8.0
    (18 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    5.0
    (1 ratings)
    9.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Nielsen Marketing CloudZoho Creator
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Zoho
    If you are using some application of Zoho and want some more functionality into it, Use Zoho creator to develop a separate app as per requirement and integrate it with your Zoho App. Small organization can use creator to make apps but it can be used for small range of storage, For Large organization , it may be not feasible.
    Incentivized
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Zoho
    • Accountability for each employee work which is very vital for any organization
    • Making operations very simple even that a simple lay man would be able to perform detailed work like a pro
    • Data tracking in live was made possible
    • Using proper Manpower for the work they are apt.
    Incentivized
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Zoho
    • In C6, the new setup of permissions is not logical. Admins now have access to every application rather than specific applications, which impacts data confidentiality.
    • In C6, the new feature for having multiple environments is very limited as it does not work for ZOHO Creator applications that are linked to other Zoho Creator applications in the same workspace - which is not logical at all.
    • In C6, the revised permissions for Developers do not allow the developer to assign permissions to users or to publish forms, reports, pages, etc....which again is not logical.
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Zoho
    Today Zoho Creator is included in our current plan from Zoho One, but if it was needed to pay apart it should be done because the software we created became very important for our team. The use of Zoho Creator contributes to endorse the Zoho One subscription year after year.
    Incentivized
    Read full review
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Zoho
    Its quite easy if one has the need, interest and passion to build applications and solutions through low-code. One example would be, that my finance head who has absolutely nothing to do with tech and apps, is now able to create apps and manage Zoho Creator all by himself. So its all about the interest and how much time we put to learn the tool. Having said that, its quite easy to learn the tool and create anything that's within our scope of knowledge.
    Incentivized
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    Reliability and Availability
    Nielsen
    No answers on this topic
    Zoho
    In an earlier comment, I mentioned Zoho's excellent uptime. I have been using the system for over 6 years, and have experienced only momentary outages, and of those, only a hand full over the years. It is extremely reliable
    Incentivized
    Read full review
    Performance
    Nielsen
    No answers on this topic
    Zoho
    We do not integrate Zoho with other systems at this time, but rarely are searches, database exports, record edits or creation tasks ever slow enough to notice. It is quite usable
    Incentivized
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    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
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    Zoho
    I recommend Zoho Creator very often. A lot of companies go big earlier than they need to and spend way too much on SalesForce & Marketo. I worked for a small company with some limited budget that pivoted to sell it's product to the Enterprise. Zoho Creator was incredibly easy to set up, intuitive to use, and contains all the most essential features that most users need and seek in SalesForce. We integrated with MailChimp & Unbounce and were able to be incredibly useful in acquiring leads, nurturing them, and tracking pipeline in Zoho Creator. Our small sales team found it very easy to use and loved it.
    Incentivized
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    Implementation Rating
    Nielsen
    No answers on this topic
    Zoho
    Even if it is a easy to use platform, it got some issues on the implementation that could easily handle by IT teams. In our scenario this team don't exist anymore, and the business/marketing team had their expectations that it was quickier to be implemented. So, consider a professional help on this implementation could be cost more (of cource) but it would be helpful to manage the issues and expectations.
    Incentivized
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    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Zoho
    Zoho Creator stands out for its balance of affordability, ease of use, and powerful customization options. While it may not offer the same level of enterprise-scale features as platforms like OutSystems or Mendix, it provides a robust solution that meets the needs of many businesses, especially those looking for an integrated, cost-effective low-code platform with strong support for both simple and complex applications.
    Incentivized
    Read full review
    Scalability
    Nielsen
    No answers on this topic
    Zoho
    Zoho is incredibly versatile. Much thought was put in to the way the platform functions. I've yet to face a situation where Zoho would not be able to do what I needed. That being said, because of its power, it can also be a bit intimidating technically. Simple needs are simple. More complex needs are ... more complex! Overall, it's a powerful, robust platform
    Incentivized
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    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    Zoho
    • With using Zoho Creator we are able to build apps that we may otherwise pay a pretty penny for. We may risk some features we could get from a 3rd party app but the fact that the data we do collect can easily syn with our CRM and Accounting systems makes up for this.
    • Negatively speaking, it takes time to fine tune and really craft your application. I am not a coder, nor do I have a coding background, so patience is key as you design and build out your application.
    Incentivized
    Read full review
    ScreenShots

    Zoho Creator Screenshots

    Screenshot of Multi-Platform App builderScreenshot of Dashboards created using Zoho CreatorScreenshot of An overview of Hotel management dashboardScreenshot of Schedule and manage eventsScreenshot of BI and AnalyticsScreenshot of Help Desk overview