Nimble vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nimble
Score 7.2 out of 10
N/A
Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
$15
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
NimbleTwilio SendGrid
Editions & Modules
Business
$19.00
Per User Per Month
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
NimbleTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
NimbleTwilio SendGrid
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Nimble
8.5
30 Ratings
10% above category average
Twilio SendGrid
-
Ratings
Customer data management / contact management9.429 Ratings00 Ratings
Workflow management8.428 Ratings00 Ratings
Territory management8.724 Ratings00 Ratings
Opportunity management8.228 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.429 Ratings00 Ratings
Contract management8.523 Ratings00 Ratings
Quote & order management6.721 Ratings00 Ratings
Interaction tracking9.227 Ratings00 Ratings
Channel / partner relationship management8.126 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Nimble
8.2
22 Ratings
9% above category average
Twilio SendGrid
-
Ratings
Case management7.922 Ratings00 Ratings
Call center management8.220 Ratings00 Ratings
Help desk management8.321 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Nimble
8.7
27 Ratings
14% above category average
Twilio SendGrid
-
Ratings
Lead management8.426 Ratings00 Ratings
Email marketing9.026 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Nimble
8.2
29 Ratings
8% above category average
Twilio SendGrid
-
Ratings
Task management8.529 Ratings00 Ratings
Billing and invoicing management8.418 Ratings00 Ratings
Reporting7.725 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Nimble
8.9
27 Ratings
16% above category average
Twilio SendGrid
-
Ratings
Forecasting8.923 Ratings00 Ratings
Pipeline visualization8.827 Ratings00 Ratings
Customizable reports9.023 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Nimble
8.6
29 Ratings
13% above category average
Twilio SendGrid
-
Ratings
Custom fields9.029 Ratings00 Ratings
Custom objects8.322 Ratings00 Ratings
Scripting environment8.518 Ratings00 Ratings
API for custom integration8.820 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Nimble
9.3
26 Ratings
11% above category average
Twilio SendGrid
-
Ratings
Single sign-on capability9.324 Ratings00 Ratings
Role-based user permissions9.224 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Nimble
8.4
29 Ratings
14% above category average
Twilio SendGrid
-
Ratings
Social data8.529 Ratings00 Ratings
Social engagement8.429 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Nimble
8.8
25 Ratings
20% above category average
Twilio SendGrid
-
Ratings
Marketing automation8.725 Ratings00 Ratings
Compensation management8.919 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Nimble
8.3
27 Ratings
10% above category average
Twilio SendGrid
-
Ratings
Mobile access8.327 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Nimble
-
Ratings
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.034 Ratings
Landing pages00 Ratings7.522 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.546 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Nimble
-
Ratings
Twilio SendGrid
8.0
46 Ratings
4% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Nimble
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
NimbleTwilio SendGrid
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
VerticalResponse
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Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
NimbleTwilio SendGrid
Likelihood to Recommend
8.5
(33 ratings)
5.5
(57 ratings)
Likelihood to Renew
8.3
(2 ratings)
7.0
(1 ratings)
Usability
8.5
(19 ratings)
1.0
(4 ratings)
Support Rating
9.8
(19 ratings)
3.0
(9 ratings)
User Testimonials
NimbleTwilio SendGrid
Likelihood to Recommend
Nimble
This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Nimble
  • Importing contacts in the CRM is very much consist of easy steps.
  • It allows me to create, edit and view contacts records anywhere from the web.
  • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
  • it is playing an excellent role in managing our all relations.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Nimble
  • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
  • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Nimble
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
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Twilio
No answers on this topic
Usability
Nimble
The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Nimble
It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Nimble
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Nimble
  • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
  • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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