What users are saying about
8 Ratings
2 Ratings
8 Ratings
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Score 8.7 out of 100
2 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

NinjaCat

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Matthew Stewart | TrustRadius Reviewer

UpCity

For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
Chris Kelley | TrustRadius Reviewer

Feature Rating Comparison

SEO

NinjaCat
UpCity
6.6
Keyword analysis
NinjaCat
UpCity
9.0
Backlink management
NinjaCat
UpCity
7.0
SERP ranking tracking
NinjaCat
UpCity
8.0
Page grader
NinjaCat
UpCity
5.1
Competitive analysis
NinjaCat
UpCity
4.6
Site audit / diagnostics
NinjaCat
UpCity
5.1
Site recommendations
NinjaCat
UpCity
5.6
Task management
NinjaCat
UpCity
8.4

SEO Channels

NinjaCat
UpCity
8.4
Local SEO
NinjaCat
UpCity
9.5
Social SEO
NinjaCat
UpCity
7.1
Mobile SEO
NinjaCat
UpCity
8.1
Global SEO
NinjaCat
UpCity
8.9

SEO Platform & Account Management

NinjaCat
UpCity
8.3
Multi-domain support
NinjaCat
UpCity
9.5
Integration with web analytics tools
NinjaCat
UpCity
7.0

Pros

NinjaCat

  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
John Kobel | TrustRadius Reviewer

UpCity

  • Customized marketing checklist is incredible!
  • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
  • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
  • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
Caleb Kingston | TrustRadius Reviewer

Cons

NinjaCat

  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
James Arnold | TrustRadius Reviewer

UpCity

  • Would like to see more detailed automated reporting especially regarding traffic data.
  • Would like to see more details around competitive analysis.
  • Would like the capability to see report card data for more than one keyword.
Chris Kelley | TrustRadius Reviewer

Support Rating

NinjaCat

NinjaCat 6.6
Based on 2 answers
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Matthew Stewart | TrustRadius Reviewer

UpCity

No score
No answers yet
No answers on this topic

Alternatives Considered

NinjaCat

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
John Kobel | TrustRadius Reviewer

UpCity

I actually like Ahrefs reporting much better for SEO. It doesn't have checklist system, though. Asana has a checklist system that is much easier to manage and integrates well with our other tools like Slack so we have moved to that for task tracking. The biggest strength UpCity had for us was the content that their checklists come with.
Caleb Kingston | TrustRadius Reviewer

Return on Investment

NinjaCat

  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
James Arnold | TrustRadius Reviewer

UpCity

  • UpCity has had a positive impact on our marketing agency by providing ongoing services such as research, analysis and copywriting.
  • UpCity software offers a simple platform for us to show ROI to our clients.
Chris Kelley | TrustRadius Reviewer

Pricing Details

NinjaCat

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

UpCity

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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