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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Olapic

    Score6 out of 10
    N/AOlapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    OlapicOutboundEngine
    Editions & Modules
    No answers on this topic
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    OlapicOutboundEngine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup fee$99 per user
    Additional Details—More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    OlapicOutboundEngine
    Considered Both Products
    Monotype
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    42 Answers
    Delivers good value for the price
    No answers on this topic
    75%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    47 Answers
    Features
    OlapicOutboundEngine
    Content Creation
    Comparison of Content Creation features of Olapic and OutboundEngine
    Feature
    Olapic
    6.6
    4 Ratings
    17% below category average
    OutboundEngine
    -
    Ratings
    Ideation6.33 Ratings00 Ratings
    Approval workflows5.44 Ratings00 Ratings
    Content collaboration7.12 Ratings00 Ratings
    Content calendar7.01 Ratings00 Ratings
    Network for content licensing/production7.43 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Olapic and OutboundEngine
    Feature
    Olapic
    6.7
    4 Ratings
    15% below category average
    OutboundEngine
    -
    Ratings
    Content hub6.13 Ratings00 Ratings
    Forms / Gated content6.12 Ratings00 Ratings
    Embedded CTAs6.73 Ratings00 Ratings
    Content distribution7.23 Ratings00 Ratings
    Content promotion7.02 Ratings00 Ratings
    Content automation7.43 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Olapic and OutboundEngine
    Feature
    Olapic
    6.3
    4 Ratings
    16% below category average
    OutboundEngine
    -
    Ratings
    Audience profiling and targeting6.02 Ratings00 Ratings
    Closed-loop tracking and reporting5.22 Ratings00 Ratings
    Content performance analytics6.13 Ratings00 Ratings
    Campaign optimization dashboard7.02 Ratings00 Ratings
    Competitive analytics7.02 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Olapic and OutboundEngine
    Feature
    Olapic
    -
    Ratings
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    Mobile optimization00 Ratings8.643 Ratings
    Email deliverability reporting00 Ratings3.050 Ratings
    List management00 Ratings6.044 Ratings
    Lead Management
    Comparison of Lead Management features of Olapic and OutboundEngine
    Feature
    Olapic
    -
    Ratings
    OutboundEngine
    5.3
    38 Ratings
    23% below category average
    Automated sales alerts and tasks00 Ratings5.338 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Olapic and OutboundEngine
    Feature
    Olapic
    -
    Ratings
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Social sharing and campaigns00 Ratings10.048 Ratings
    Best Alternatives
    OlapicOutboundEngine
    Small Businesses
    Contently
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OlapicOutboundEngine
    Likelihood to Recommend
    5.6
    (4 ratings)
    10.0
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (7 ratings)
    Availability
    -
    (0 ratings)
    8.8
    (27 ratings)
    Support Rating
    -
    (0 ratings)
    7.9
    (24 ratings)
    User Testimonials
    OlapicOutboundEngine
    Likelihood to Recommend
    Monotype
    If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    Monotype
    • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
    • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
    • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
    Incentivized
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    Monotype
    • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
    • The revenue analytics are not very reliable.
    • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
    Incentivized
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    Monotype
    No answers on this topic
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    Monotype
    No answers on this topic
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    Monotype
    No answers on this topic
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Support Rating
    Monotype
    No answers on this topic
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Alternatives Considered
    Monotype
    We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
    Incentivized
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    Monotype
    • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
    • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
    • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
    Incentivized
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails