Ometria vs. Tealium Customer Data Hub

Tealium Customer Data Hub would be great for customers who want all their solutions in one place. We're already collecting the data in Tealium Customer Data Hub so we might as well be able to activate on it too! In terms of less appropriate, I'd say that the Tealium Customer Data Hub isn't as well suited for its integrations with other saas platforms. Deckers want to be able to use Tealium Customer Data Hub, but we have so many other tools in our suite that integrations between the other platforms is PIVOTAL to be able to activate the data across other channels.

Incentivized

• Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
• Security around the data is key and Tealium excels in this area.
• The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.

Incentivized

• Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
• Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
• You have to wait for a Real-Time event to see the payload. There is no sample or other option.

Incentivized

Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!

Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.

Incentivized

It's been flawless as far as I am concerned.

Incentivized

Sometimes publishing can take longer than expected

Incentivized

If I could give an 11, I would! Tealium Customer Data Hub support has been instrumental in our success this year, on multiple different projects. I think our organization and team have a little more comfort in getting complicated things done in Tealium Customer Data Hub partly because we know that if we hit a wall, we can always contact support. They have even gone the extra mile to teach our team extra tricks for implementing and debugging. I appreciate them so much.

Incentivized

Did what we needed to onboard us onto the platform

Incentivized

Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

Incentivized

Tealium is better than Google Tag Manager from every angle:

• Tealium offers world class support while GTM has no support.
• Tealium offers the ability to fully customize the data being collected and sent to tags.
• Tealium's EventStream allows us to collect data at the server level, which is not an option with GTM.

Like anything it could be cheaper but we still feel we get value from it.

Incentivized

Never had an issue, scales as we use it.

Incentivized

Very easy to work with and relatively cost effective

Incentivized

• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

Incentivized