Omnisend vs. VWO Engage

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

If you have a large or small blog following/audience, this is an excellent tool to help keep readers engaged and on top of your new content releases. You can also utilize this product for automated DRIP campaigns that will, following a schedule you create, notify users at preset intervals to help nurture your leads or existing customers as part of your sales funnel. Even new bloggers with smaller audiences can utilize a tool like this to help generate more consistent web traffic to your content. I am averaging a +16% clickthrough rate regularly on my RSS to push notifications after just a few months of use.

Incentivized

• Provides a campaign booster to improve open and click rates
• Gathering of post-sale customer feedback
• Integrated SMS automation
• Reduces manual tasks by use of pre-built marketing automation workflows.

Incentivized

• Easy-to-use admin system; even non-technical team members could understand what to do without training.
• Flexibility of configuration and visual previews of what the alert experience would be like made it easy explain options before implementation
• Segment system and API gave us enough control to serve notifications in the right language, which was important for our multi-lingual website

Incentivized

• Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
• It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
• Would like to see more sample templates and campaigns.

Incentivized

• I can tell they are based somewhere on the other side of the world, so when it's middle of the day here in the USA, they aren't always very responsive.
• There have been a couple hiccups with billing issues that mainly stemmed from them not having an internal billing system, but had it outsourced to another company.

Incentivized

Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging

Their support staff are experts who are beyond helpful! I needed support with a certificate issue, after migrating one of our sites from HTTP to HTTPS, They handled it and helped very effectively, absolutely loved the cooperation. They saved me a lot of time with guiding me over the issues and I didn't needed to search on forums and read technical documentation on my own.

Incentivized

I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.

Incentivized

• ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.

• More return. In general the people who sign like the notifications and usually return.
• Organic growth. The list of subscribers increase over time, so is a well worth the investment.
• It's a bit expensive, so the ROI at the beginning is not the expected because the cost.

Incentivized