Omnisend vs. VWO Engage

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.

If you have a large or small blog following/audience, this is an excellent tool to help keep readers engaged and on top of your new content releases. You can also utilize this product for automated DRIP campaigns that will, following a schedule you create, notify users at preset intervals to help nurture your leads or existing customers as part of your sales funnel. Even new bloggers with smaller audiences can utilize a tool like this to help generate more consistent web traffic to your content. I am averaging a +16% clickthrough rate regularly on my RSS to push notifications after just a few months of use.

Incentivized

• Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
• Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
• Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.

• Easy-to-use admin system; even non-technical team members could understand what to do without training.
• Flexibility of configuration and visual previews of what the alert experience would be like made it easy explain options before implementation
• Segment system and API gave us enough control to serve notifications in the right language, which was important for our multi-lingual website

Incentivized

• Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
• It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
• Would like to see more sample templates and campaigns.

Incentivized

• I can tell they are based somewhere on the other side of the world, so when it's middle of the day here in the USA, they aren't always very responsive.
• There have been a couple hiccups with billing issues that mainly stemmed from them not having an internal billing system, but had it outsourced to another company.

Incentivized

The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.

Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging

Their support staff are experts who are beyond helpful! I needed support with a certificate issue, after migrating one of our sites from HTTP to HTTPS, They handled it and helped very effectively, absolutely loved the cooperation. They saved me a lot of time with guiding me over the issues and I didn't needed to search on forums and read technical documentation on my own.

Incentivized

We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.

Incentivized

• I am able to see if ordered were placed based on who opened the email and clicked on links.
• It’s had a positive impact on my business by being able to see what emails have produced direct sales.
• It has helped to increase website traffic
• It has allowed my to expand how I can communicate with potential customers.

Incentivized

• More return. In general the people who sign like the notifications and usually return.
• Organic growth. The list of subscribers increase over time, so is a well worth the investment.
• It's a bit expensive, so the ROI at the beginning is not the expected because the cost.

Incentivized