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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OneSignal

    Score8 out of 10
    N/AOneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

    $19

    per month

    WhatCounts

    Score4 out of 10
    N/AWhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
    Pricing
    OneSignalWhatCounts
    Editions & Modules
    Growth
    19+
    per month
    Professional
    999+
    per month
    Free
    Free
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    OneSignalWhatCounts
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OneSignalWhatCounts
    Considered Both Products
    OneSignal
    No answer on this topic
    WhatCounts
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    OneSignalWhatCounts
    Email & Online Marketing
    Comparison of Email & Online Marketing features of OneSignal and WhatCounts
    Feature
    OneSignal
    -
    Ratings
    WhatCounts
    9.8
    1 Ratings
    20% above category average
    WYSIWYG email editor00 Ratings9.01 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Mobile optimization00 Ratings10.01 Ratings
    Email deliverability reporting00 Ratings10.01 Ratings
    List management00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of OneSignal and WhatCounts
    Feature
    OneSignal
    -
    Ratings
    WhatCounts
    10.0
    1 Ratings
    27% above category average
    Dashboards00 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    Best Alternatives
    OneSignalWhatCounts
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OneSignalWhatCounts
    Likelihood to Recommend
    10.0
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.1
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    OneSignalWhatCounts
    Likelihood to Recommend
    OneSignal
    I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
    Incentivized
    Read full review
    WhatCounts
    How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
    Incentivized
    Read full review
    Pros
    OneSignal
    • Send instant notifications without any delay.
    • Provide all the necessary features for testing.
    • Highly cost effective.
    • Great system to handle huge volume.
    • Great customer support.
    Incentivized
    Read full review
    WhatCounts
    • We receive super customer service from a dedicated account representative.
    • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
    • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
    Incentivized
    Read full review
    Cons
    OneSignal
    • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
    • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
    • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
    Incentivized
    Read full review
    WhatCounts
    • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
    Incentivized
    Read full review
    Usability
    OneSignal
    I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
    Incentivized
    Read full review
    WhatCounts
    No answers on this topic
    Support Rating
    OneSignal
    Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
    Incentivized
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    WhatCounts
    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Incentivized
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    Alternatives Considered
    OneSignal
    In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
    Incentivized
    Read full review
    WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Read full review
    Return on Investment
    OneSignal
    • OneSignal has allowed us to grow number of subscribers in a short time.
    • We are able to send our news and offers easily and instantly.
    • We have become able to drive more website traffic and increase in sales.
    Incentivized
    Read full review
    WhatCounts
    • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
    Incentivized
    Read full review
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