What users are saying about
33 Ratings
7 Ratings
33 Ratings
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Score 7.1 out of 100
7 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Supermetrics

Marketing agencies who would like to create data-rich reports with multiple campaign sources using Google Data Studio + Supermetrics.
Lindsay Halsey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Ontraport
8.2
Supermetrics
WYSIWYG email editor
Ontraport
8.6
Supermetrics
Dynamic content
Ontraport
8.9
Supermetrics
Ability to test dynamic content
Ontraport
8.3
Supermetrics
Landing pages
Ontraport
7.3
Supermetrics
A/B testing
Ontraport
8.8
Supermetrics
Mobile optimization
Ontraport
8.0
Supermetrics
Email deliverability reporting
Ontraport
6.9
Supermetrics
List management
Ontraport
7.0
Supermetrics
Triggered drip sequences
Ontraport
9.7
Supermetrics

Lead Management

Ontraport
6.8
Supermetrics
Lead nurturing
Ontraport
8.3
Supermetrics
Lead scoring and grading
Ontraport
5.6
Supermetrics
Data quality management
Ontraport
6.2
Supermetrics
Automated sales alerts and tasks
Ontraport
7.0
Supermetrics

Campaign Management

Ontraport
7.5
Supermetrics
Calendaring
Ontraport
6.2
Supermetrics
Event/webinar marketing
Ontraport
8.7
Supermetrics

Social Media Marketing

Ontraport
7.1
Supermetrics
Social sharing and campaigns
Ontraport
7.1
Supermetrics
Social profile integration
Ontraport
7.2
Supermetrics

Reporting & Analytics

Ontraport
8.3
Supermetrics
Dashboards
Ontraport
8.7
Supermetrics
Standard reports
Ontraport
6.6
Supermetrics
Custom reports
Ontraport
9.6
Supermetrics

Platform & Infrastructure

Ontraport
7.8
Supermetrics
API
Ontraport
6.6
Supermetrics
Role-based workflow & approvals
Ontraport
8.8
Supermetrics
Customizability
Ontraport
9.5
Supermetrics
Integration with Salesforce.com
Ontraport
7.3
Supermetrics
Integration with Microsoft Dynamics CRM
Ontraport
7.3
Supermetrics
Integration with SugarCRM
Ontraport
7.3
Supermetrics

Pros

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Supermetrics

  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
Austin Voigt | TrustRadius Reviewer

Cons

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Supermetrics

  • The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
Lindsay Halsey | TrustRadius Reviewer

Likelihood to Renew

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Usability

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Performance

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Support Rating

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

In-Person Training

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Implementation Rating

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Alternatives Considered

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Supermetrics

Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Austin Voigt | TrustRadius Reviewer

Scalability

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Return on Investment

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

Supermetrics

  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Lindsay Halsey | TrustRadius Reviewer

Screenshots

Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Supermetrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Supermetrics Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Ontraport
6.7
Supermetrics
9.0

Likelihood to Renew

Ontraport
9.1
Supermetrics

Usability

Ontraport
7.8
Supermetrics

Performance

Ontraport
7.7
Supermetrics

Support Rating

Ontraport
9.0
Supermetrics

In-Person Training

Ontraport
9.1
Supermetrics

Implementation Rating

Ontraport
9.1
Supermetrics

Scalability

Ontraport
8.2
Supermetrics

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