Opal vs. Oracle CRM On Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Opal
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…
$8.29
per month
Oracle CRM On Demand
Score 9.3 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
Pricing
OpalOracle CRM On Demand
Editions & Modules
Opal Pro
$8.29
per month
Opal
Free Forever
Teams Pro
Custom Pricing
per month
No answers on this topic
Offerings
Pricing Offerings
OpalOracle CRM On Demand
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OpalOracle CRM On Demand
Features
OpalOracle CRM On Demand
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
Customer data management / contact management00 Ratings8.025 Ratings
Workflow management00 Ratings9.024 Ratings
Territory management00 Ratings8.024 Ratings
Opportunity management00 Ratings8.025 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.022 Ratings
Contract management00 Ratings9.024 Ratings
Quote & order management00 Ratings10.023 Ratings
Interaction tracking00 Ratings9.024 Ratings
Channel / partner relationship management00 Ratings10.023 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
9.7
24 Ratings
23% above category average
Case management00 Ratings10.024 Ratings
Call center management00 Ratings10.023 Ratings
Help desk management00 Ratings9.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
9% above category average
Lead management00 Ratings8.024 Ratings
Email marketing00 Ratings9.022 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Task management00 Ratings9.023 Ratings
Billing and invoicing management00 Ratings9.022 Ratings
Reporting00 Ratings9.023 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
10% above category average
Forecasting00 Ratings10.024 Ratings
Pipeline visualization00 Ratings6.623 Ratings
Customizable reports00 Ratings9.024 Ratings
Customization
Comparison of Customization features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Custom fields00 Ratings9.024 Ratings
Custom objects00 Ratings9.024 Ratings
Scripting environment00 Ratings5.820 Ratings
API for custom integration00 Ratings9.023 Ratings
Security
Comparison of Security features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
9.5
25 Ratings
12% above category average
Single sign-on capability00 Ratings10.022 Ratings
Role-based user permissions00 Ratings9.025 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
Social data00 Ratings9.018 Ratings
Social engagement00 Ratings9.018 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
9.0
22 Ratings
18% above category average
Marketing automation00 Ratings9.022 Ratings
Compensation management00 Ratings9.020 Ratings
Platform
Comparison of Platform features of Product A and Product B
Opal
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
17% above category average
Mobile access00 Ratings9.018 Ratings
Best Alternatives
OpalOracle CRM On Demand
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Brandfolder
Brandfolder
Score 7.3 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 9.2 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OpalOracle CRM On Demand
Likelihood to Recommend
9.2
(5 ratings)
10.0
(26 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OpalOracle CRM On Demand
Likelihood to Recommend
OPAL
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Read full review
Oracle
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Read full review
Pros
OPAL
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Read full review
Oracle
  • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
  • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
  • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
Read full review
Cons
OPAL
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Read full review
Oracle
  • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
  • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
Read full review
Likelihood to Renew
OPAL
No answers on this topic
Oracle
Because am using oracle last 3 years and it’s great
Read full review
Usability
OPAL
No answers on this topic
Oracle
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Read full review
Support Rating
OPAL
No answers on this topic
Oracle
As am using oracle very much satisfy.
Read full review
Implementation Rating
OPAL
No answers on this topic
Oracle
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Read full review
Alternatives Considered
OPAL
You get for what you paid for. Opal has more features
Read full review
Oracle
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
Read full review
Return on Investment
OPAL
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Read full review
Oracle
  • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
Read full review
ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.